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IOTM Blog

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Dreams and Reality

Posted: Jan 18, 2023

Category: Promotion

record labels social media diy promotion marketing indie artists budget musik and film radio airplay invest teamwork

**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.

 

Dreams and Reality - Musik and Film


"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"

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6 Best Places For Submitting Your Indie Music (2023)

Posted: Jan 3, 2023

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit 2023


"If you're an independent artist and currently promoting your music by yourself without the help of a label, the process can be sometimes hard and take valuable time and effort. The purpose of this article is to give you some tips and links on how and where you can promote your music easily and efficiently."

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How To Be Your Own Music Publicist: Part 3

Posted: Nov 29, 2022

Category: Promotion

social media promotion blogs newsletters publicist epk press cyber pr be patient follow up email

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Pub 3 - Cyber PR
"The music publicity process for any band or artist – no matter how big or small – is very much the same. Of course, the size of the music blogs and other outlets in which you receive placements will vary dramatically. This is based on what style of music is hot at the moment, combined with many other factors including label, tour schedule, size of your online fan base, and the number of streams."

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How To Be Your Own Music Publicist: Part 2

Posted: Nov 23, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Own Music Publicist 2 - Cyber PR
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts"

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How To Be Your Own Music Publicist: Part 1

Posted: Nov 16, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Publicist - Cyber PR
"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help."

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Should you focus your efforts on playlists with Spotify, Apple Music, Deezer or Tidal

Posted: Oct 25, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - 4 Playlisting Platforms


"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."

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How To Blow Up On TikTok - 11 Key Tips

Posted: Sep 27, 2022

Category: Social Media

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**Guest post written by Yona Marie, originally featured in her blog.

 

TikTok Tips


"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"

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How To Submit Your Music to Spotify Editorial Playlists

Posted: Sep 20, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Submit to editorial playlists 1


"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."

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5 Additional Ways Singers & Hip-Hop Artists can Make Money Besides Shows and Royalties

Posted: Sep 6, 2022

Category: The Musician Business

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**Guest post written by Jesse Young El.

 

Make Money Jesse Young El


"You're an artist who's just starting out in your career. You've been hustling, grinding, and making connections for years, and you're finally starting to see some success. Your music is starting to get attention, and you're beginning to perform at shows and venues. Or maybe that's not your story at all. Maybe you're rarely getting calls for shows. Maybe the venue you do get booked in is paying you very little. Perhaps your music isn't generating much revenue from royalties. If any of these is the case, then you're really going to have to hustle differently to make additional income. But don't worry, there are ways that you can make money as a singer or hip-hop artist beyond just shows and royalties."

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How to sell a single from your music website (and why you should do it)

Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

 

How to sell a single - BZ


"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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Why Does It Take So Long To Make Vinyl?

Posted: Mar 14, 2022

Category: Merch

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**Guest post written by Atomic Disc, originally featured on their blog.

 

Mid Year Music Sales


"Production times for vinyl used to be 2 to 3 months and labels and artists would plan their release campaigns around this. Now, we're looking at 10 to 14 months for vinyl runs...The total capacity of the roughly hundred vinyl pressing plants around the world is about 160 million records per year. The current demand, or orders in the cue, are between 320 and 400 million records...To make matters worse, every stage of the manufacturing process from producers of raw materials, printers of the vinyl packaging, pressing plants and transportation were hit with either shutdowns or slowdowns due to Covid restrictions."

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How Patreon Alternative Fangage Helps You Create Better Fan Experiences

Posted: Mar 1, 2022

Category: Promotion

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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.

 

Fangage vs. Patreon


"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"

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11 Tips On How To Promote A Music Event On Social Media

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

11 Tips Music Event - Music Goat


"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

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Music PR: Why Publicity Does NOT Sell Music (and Why This is Okay)

Posted: Nov 8, 2021

Category: Promotion

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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.

 

Publicity Does Not Sell Music


"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"

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20-Plus Ways to Promote Part 2

Posted: Oct 11, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

20 Ways to Promo - Gimmicks


"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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20-Plus Ways to Promote Part 1

Posted: Oct 4, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

20+ Ways to Promote - Now Hear This


"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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How to be more concise when describing your music

Posted: Sep 27, 2021

Category: The Musician Business

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**Guest post by Electronic Musician.

 

"Can you describe your music in 6 words or less? It's the first question that anyone asks you about your music: What kind of music do you make? Your answer to that question is the most important thing. It’s even more important than your story. So don’t wing it. You should prepare it ahead of time and have it at the tip of your tongue when interviewers, the media, and people you meet ask. Don't try to make a perfect and complete description: the goal is to get them curious enough to ask to want to hear your music. That's how you'll know if you've created the right description. Here are some simple ideas to help you describe your music effectively..."

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Your First Email Might Not Get You the Job – But the Follow-Up Might!

Posted: Sep 7, 2021

Category: The Musician Business

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

Now Hear This Follow Up Email


"It has come to my attention that there’s a whole generation barely even using email...regardless of your age, if you think you’re missing out on opportunities, it might simply be because (gasp) you did send one email and then gave up, moved on, when you didn’t hear anything back. The simple fact is, if it’s important enough to you, a second email should be sent when sufficient time has gone by (in other words, not the next day) and that simple follow-up could make the difference in actually getting a response."

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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24 Ways to Promote Your Streams Part 1

Posted: May 3, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."

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Tips from a unique perspective: an artist and talent buyer

Posted: Apr 12, 2021

Category: Live Performance

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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

Justin Paul Suit


"First and foremost, talent buyers look at how many tickets they believe (based on data) an artist can sell. The more tickets an artist can sell, the higher the performance fee they can command. Sometimes talent buyers are tastemakers, and they take a chance on an up and coming artist/band that may not have much data available. Typically, those are opening acts or the middle of the lineup. Up and coming artists may even play for free or a smaller amount and are often more suited for club events."

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The services and skills you need to promote and grow your music career

Posted: Feb 1, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

DIY3 Randy Jason


"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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20 Tips for a Successful Tour as an Independent Artist (Part 1)

Posted: Nov 2, 2020

Category: Touring

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**Guest post written by Hudson Moore, originally posted on DigitalTourBus.com.

 

Hudson Moore 2


"I’ve been a touring independent artist for 10 years. I’ve booked, advanced, produced, and promoted almost every headline show I’ve ever played. I still have a long way to go, but I’ve been fortunate to play some amazing shows to fans across the US and over the years I’ve picked up a few tried and true tips and strategies that have helped me that will hopefully add value to you as well. So without further ado..."

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