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IOTM Blog

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Musician’s Guide to LinkedIn

Posted: Apr 8, 2025

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Musicians Guide to LinkedIn - Cyber PR
"If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to cause a tangible shift in your career as an artist. This leads me to a social site you may not have considered for your music career: LinkedIn. You probably already use it for your day job, freelance work, or other non-music activities. LinkedIn is a gold mine when it comes to networking, especially within industries. But if you’re new to LinkedIn, how can you set yourself up and optimize for networking there?" View Full Article

Chartmetric Year in Music 2024 [Spotify]

Posted: Feb 4, 2025

Category: Music Streaming

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**Guest post from Chartmetric as featured in their reports.

 

Spotify Listener Dist 2024 - Chartmetric


"Spotify has become the go-to music streaming platform for listeners across the globe. The artists that Chartmetric track had a combined total of 61.4 billion listeners and 23.4 billion followers...Of the 11 million Spotify profiles tracked on Chartmetric, only 1.58 million (14%) have more than 10 listeners from month to month - emphasizing just how much the platform is utilized by undiscovered artists."

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Is Social Media Failing Your Music Promotion?

Posted: Jan 2, 2025

Category: Social Media

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Social Media Failing - Cyber PR
"I’ve been thinking a lot about social media music promotion...when I start to reflect and take stock of the year we’ve had. This one has been complicated, to say the least. I’ve lost a lot of sleep thinking about the massive shifts in music marketing...Creatives have felt these impacts profoundly. We watched in awe as Taylor Swift changed the GNP in every city she stormed through while many of us scratched our heads, wondering how to build our own audiences in this evolving environment. Social media has transformed, and its implications for music promotion must be unpacked." View Full Article

How to steal new fans from other bands

Posted: Nov 19, 2024

Category: Fans

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Steal Fans - Legit Mus


"Have you ever felt like you wanted to find a way to steal all the fans of that band that is doing better than you? Well, you can. The best part is that you aren’t really stealing them and you won’t get arrested. Find out which bands are similar to you. Their fans can be your fans. If they like that other band then why can’t they be your fan as well?"

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Quick tips when submitting to curators via SubmitHub

Posted: Oct 15, 2024

Category: Promotion

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**Guest post written by Tilly Simon of SubmitHub, a great tool for gaining more coverage for your music.

 

Similar Artists SubmitHub


"The core of SubmitHub is submitting your music directly to curators. Here are some quick tips to help you get the most out of your submissions and increase your chances of success..."

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How to make the most kick-ass show poster

Posted: Oct 2, 2024

Category: The Musician Business

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Kick Ass Show Poster - Legit Mus


"Show posters are still one of the best ways to promote your band and a live show. I know most of the venues that I played at still used show posters for every show. Some venues even required that you send posters. These are a low-cost option for promotion and still can work great if done correctly. Don’t just write some stuff on a sheet of paper with a sharpie. Put some thought into your show posters and they will pay off with larger crowds and more engaged fans. I’m going to teach you how to make the most kick-ass show poster ever!"

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Promoting Your Music: Email vs Social Media Marketing

Posted: Aug 20, 2024

Category: Promotion

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

 

Email vs Social Media - MIC


"As an independent artist in the modern music industry, having a direct line of communication with your fans is absolutely paramount when promoting your music...Two of the most powerful channels at your disposal for marketing music are email marketing and social media marketing. Both are fantastic tools that allow you to connect directly with your audience, share updates, tour dates, promote new releases and sell products and tickets to live shows. So let’s discuss each..."

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Involving Fans In Your Process

Posted: Apr 17, 2024

Category: Fans

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**Guest post written by Downupright, a producer, composer, & DJ from Buffalo, NY. They/them have released many projects over the years under a variety of different artist names. In their “spare” time, Downupright is a serial startup entrepreneur and fractional Chief Technology Officer of between four and ten startups at once.

 

Downupright - We’re Doomed, We’re Dancing


"Across [three projects between 2015 and 2024], the unifying theme was that I was asking more from my listeners and backers than simply “go stream my track”, “follow me on TikTok” etc… I was asking them to participate. I wanted them to have some skin in the game."

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8 Simple Steps to Formatting a Proper Press Release

Posted: Mar 19, 2024

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

8 Steps Press Release - Cyber PR
"Here at Cyber PR, musicians frequently call and ask me to write and blast a press release. The strongest reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a “genre” of music is not a niche but a charity benefit or a tech related news piece like you are featured in a new app is!) I discourage blasting but I do encourage well-researched outreach. Here is how to create a press release in 8 steps." View Full Article

7 Holiday Music Promotion Tips You Should Follow

Posted: Dec 13, 2023

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Music Promo 2 - Cyber PR
"Here are some killer Holiday Tips to help you increase your engagement with your fans! As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans."

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3 Winning Strategies For Every Musician’s Publicity Campaign

Posted: Aug 30, 2023

Category: Marketing

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**Guest post originally featured in the Symphonic Distribution Blog.

 

3 Winning Strat - Symph Dist


"Publicity is arguably the most misunderstood of all the marketing efforts recording artists go through. Many creators, from musicians and influencers to songwriters and producers, have wild visions of what publicity is and how it functions to support and enhance the trajectory of their career. Typically, these visions aren’t accurate. To clarify this process, here’s a rundown of everything you need to know..."

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What To Do After Being Added To A Spotify Playlist

Posted: Jun 28, 2023

Category: Marketing

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**Guest post originally featured in the Symphonic Distribution Blog.

 

After Spotify Playlist Add - Symth Dist


"So you’ve been added to a popular playlist on Spotify… Hell yeah! Getting your music placed on a great Spotify playlist means more exposure, a further reach and a major platform to back you up. Once you’ve been added, the work doesn’t end there. Here’s how to ride that wave and make the most of it..."

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9 Hacks to Improve Musician’s Email Open Rates

Posted: Jun 20, 2023

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Email Opens - Cyber PR
"Capturing your fans’ email is only the first step of a successful email marketing campaign. Now that you’ve got them, and they’re eager to hear from you, how do you make sure you land in their inbox (and not the dreaded “promo” folder ?) and get them to actually open it? We explore the 9 hacks we have found to be the most useful in getting your subscribers to open your emails."

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Make Your Show Less SH*TTY! Martin Atkins - Words of Fang Interviews #3

Posted: Jun 13, 2023

Category: Tips & Tricks

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Make Your Show Less Shitty. - Fang & Martin


"We sit down with Martin Atkins - the godfather of the DIY band business, and inspiration for this whole video series - to talk about the current state of the music business, and how to make your band stand out!"

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Easy Instagram Reels Ideas for Independent Musicians

Posted: May 23, 2023

Category: Social Media

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**Guest post originally featured in the Symphonic Distribution Blog.

 

IG Reel Ideas - Symph Dist


"Instagram Reels is the perfect place to post creative video content and engage with your audience on Instagram at the same time. If you don’t have a lot of time to dedicate to Reels, there are a lot of ways you can still create them with existing content you already have or things you already love. From behind-the-scenes clips to easy memes, here are 7 ideas you have to try..."

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Radio Truth

Posted: Mar 14, 2023

Category: Promotion

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**Guest post written by Musik and Film Promotions.

 

Musik and Film Promo


"You read articles that give "the truth"-- that say Indie Artist can't get airplay, Right? -- WRONG! It's a BIG world out there! Musik Radio Promotions has charted artists in the top 10 in many charts around the world...Indie Artists are playing on thousands of stations - some on TENS of thousands. How, you ask?"

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Here's How To Put Your Music Into Spotify's Algorithmic Playlists

Posted: Feb 28, 2023

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit 2023


"Spotify's algorithmic playlists are an effective way to reach new listeners and get to know their music. These playlists are the Holy Grail for many artists, and can act as important milestones to get noticed on Spotify's editorial playlists. In short, Spotify's algorithmic playlists are designed to recommend music to listeners based on their individual tastes and preferences. This means that if an artist's song is included in an algorithm's playlist, it may be discovered by a large number of new listeners who have never heard of said artist....This can lead to increased exposure, more streams, and even mainstream success."

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Dreams and Reality

Posted: Jan 18, 2023

Category: Promotion

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**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.

 

Dreams and Reality - Musik and Film


"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"

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6 Best Places For Submitting Your Indie Music (2023)

Posted: Jan 3, 2023

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit 2023


"If you're an independent artist and currently promoting your music by yourself without the help of a label, the process can be sometimes hard and take valuable time and effort. The purpose of this article is to give you some tips and links on how and where you can promote your music easily and efficiently."

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How To Be Your Own Music Publicist: Part 3

Posted: Nov 29, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Pub 3 - Cyber PR
"The music publicity process for any band or artist – no matter how big or small – is very much the same. Of course, the size of the music blogs and other outlets in which you receive placements will vary dramatically. This is based on what style of music is hot at the moment, combined with many other factors including label, tour schedule, size of your online fan base, and the number of streams."

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How To Be Your Own Music Publicist: Part 2

Posted: Nov 23, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Own Music Publicist 2 - Cyber PR
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts"

View Full Article

How To Be Your Own Music Publicist: Part 1

Posted: Nov 16, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Publicist - Cyber PR
"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help."

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Should you focus your efforts on playlists with Spotify, Apple Music, Deezer or Tidal

Posted: Oct 25, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - 4 Playlisting Platforms


"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."

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How To Blow Up On TikTok - 11 Key Tips

Posted: Sep 27, 2022

Category: Social Media

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**Guest post written by Yona Marie, originally featured in her blog.

 

TikTok Tips


"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"

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How To Submit Your Music to Spotify Editorial Playlists

Posted: Sep 20, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Submit to editorial playlists 1


"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."

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