Posted: Dec 13, 2023
**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans.
Spotify: Create holiday-specific playlists to share with friends and followers. Consider adding other local or indie bands that you can tag and who will share it as well, helping it (and all of you) get more reach!
+Mastering Spotify Playlist Outreach
It can be as simple as “enter your email and you can win…” or it could be a themed contest like “Best Holiday Cover” where followers submit their renditions of your tracks or their favorite holiday songs.
A few ideas for prizes: exclusive merchandise, rare older merch, a feature in your upcoming music video, credits on your next album or video, shoutout from the stage, takeover of their social media for a day, a private virtual concert for the winners, etc.
Here is a full guide we posted – The Musician’s Guide to Holiday Fundraising.
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