IOTM Blog
Posted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Feb 15, 2021
Category: Marketing
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**Guest post from #1 YouTube Consultant Derral Eves.
"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"
View Full ArticlePosted: Oct 19, 2020
Category: Career Goals
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"...your success is less contingent on what you do, which only accounts for 20% of the results you achieve, and is more contingent on how you think, which accounts for 80% of the results you get. Regardless of whether you buy into this notion, I think you’ll agree that your mindset will play a critical role in your longevity and ultimate success as a creative entrepreneur..."
Posted: Aug 17, 2020
Category: Music Streaming
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Daniel Ek, the CEO of Spotify, has been in hot water after stating that musicians "can’t record music once every three to four years and think that’s going to be enough". Is he right? Are we just slaves to never-ending work?"
View Full ArticlePosted: Feb 3, 2020
Category: Promotion
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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.
"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."
View Full ArticlePosted: Jun 17, 2019
Category: Social Media
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"The main graphics banners on social media is one thing that we need to get correct to make a big impact [on social media]. The only problem is that each platform has their own way of displaying these graphics...Let’s start with sizes for each platform."
View Full ArticlePosted: Apr 30, 2018
Category: Online Presence
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**Guest post written by Melanie of Bandzoogle.com.
"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."
Posted: Feb 6, 2017
Category: Social Media
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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.
"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."
View Full ArticlePosted: Dec 19, 2016
Category: Social Media
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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business. It originally appeared on Ari's Take.
"I get it. It’s so annoying every time a new social site pops up or updates their platform and then you have to completely relearn it (or start to lean in). The DIY world was a hell of a lot simpler when there was just one social network that mattered: Myspace. But those years are behind us. Let me help you make some sense of this all before we dig into it..." View Full Article
Posted: Feb 16, 2016
Category: The Musician Business
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**Guest post written by Sylvana Joyce, NYC based indie artist, originally featured in her blog Scenipedia.
"Let's face it. I'm not Lady GooGoo and I'm not rolling in the deep, deep cavern of Scrooge McDucklike's money vault. But I am a small indie band who has built an intimate fan base from the ground up - enough of a fanbase that I was able to raise $2000 in less than 24 hours to fund my debut album. So let's say I have something to say on the subject of oh, being a successful indie band...here are the 10 things I think are important to making sure you're on the right track as a band and to make sure you have a long and prosperous career where you continue to grow and shoot for greatness..." View Full Article
Posted: Dec 7, 2015
Category: Marketing
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**Guest Post written by Alan VanToai, Co-Founder of www.CrewFire.com (turn your existing fans into your Facebook and Twitter ambassadors).
When you think visionary brands, who comes to mind? Probably Apple, Red Bull, or Nike… right? Well, how about we add one more to the mix: The Grateful Dead...Long before social media or digital marketing ever came into play, they employed viral marketing, social networking, and word-of-mouth marketing...50 years later, the game has changed – but the principles are the same. And word-of-mouth remains one of the most powerful marketing strategies out there.
View Full ArticlePosted: Aug 25, 2014
Category: Promotion
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**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.
"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."
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