Posted: Sep 4, 2024

Category: Online Presence

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**Guest post originally featured in the Symphonic Distribution Blog.

 

"Spotify is a powerful tool for any artist interested in reaching a larger audience. One of the most effective ways to utilize the platform is to create a custom Spotify for Artists profile which will help you get verified, easily manage your profile, learn about your fanbase and more. In this post, we’ll break down some tips to help you make sure your profile is optimized and ready to go."

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Posted: Jul 9, 2024

Category: Marketing

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**Guest post written by Mariami of Sungate Records.

 

"In an age where the internet and international communities are on display 24/7, independent artists have an enormous opportunity to invite a larger audience into their world. By sharing aspects of their culture—whether it's through food, clothing, lyrics, or images of their hometowns—artists can create a deeply personal and engaging narrative...Here are five ways our Sungate Records artists are tapping into their cultural individuality to build unique platforms online..."

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Posted: Dec 20, 2023

Category: The Musician Business

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**Guest post written by Baxter Brown, CEO/Founder of Muze, a platform all about connecting talented professionals in the music industry with people who need their skills.

 

"The music industry, like the songs it houses, is constantly evolving. With every passing year, new technologies and trends reshape the way music is created, consumed, and shared. As we step into 2024, it’s clearer than ever that independent artists have an unparalleled opportunity to make their mark on the music scene. However, this new frontier comes with its fair share of challenges and obstacles. In this guide, we’ll explore how independent musicians can not only survive but thrive in today’s digital landscape."

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Posted: Oct 4, 2023

Category: Marketing

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**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.

 

"To further your music career, it’s essential to understand YouTube monetization. This process offers benefits like revenue generation, audience engagement, and enhanced content creation. Monetizing your channel means not only earning money but also increasing your professionalism and visibility. To qualify, YouTube requires at least 1,000 subscribers and 4,000 watch hours in the past year, or you can alternatively accumulate 10 million short views in the last 90 days, as per updated information from 2023."

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Posted: Sep 6, 2023

Category: Fans

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**Guest post written by Sarah Beth Perry of With the Band, originally featured in Soundfly's Flypaper blog.

 

"All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns. With the rise of social media, fans are spread out all over the world, and they want to feel seen and recognized by their favorite artists. I want to help you better understand your fanbase by analyzing the demographics of fans who you interact with both online and in person...We use the following methods to help create marketing campaigns for major artists like the Jonas Brothers and Kacey Musgraves." View Full Article

Posted: Jun 20, 2023

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"Capturing your fans’ email is only the first step of a successful email marketing campaign. Now that you’ve got them, and they’re eager to hear from you, how do you make sure you land in their inbox (and not the dreaded “promo” folder ?) and get them to actually open it? We explore the 9 hacks we have found to be the most useful in getting your subscribers to open your emails."

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Posted: Sep 27, 2022

Category: Social Media

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**Guest post written by Yona Marie, originally featured in her blog.

 

"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"

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Posted: Jan 31, 2022

Category: The Musician Business

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**Guest post by Eric Todd of YFM, The Big Break Solution.

 

"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."

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Posted: Feb 15, 2021

Category: Marketing

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**Guest post from #1 YouTube Consultant Derral Eves.

 

"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"

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Posted: Oct 19, 2020

Category: Career Goals

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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.

 

"...your success is less contingent on what you do, which only accounts for 20% of the results you achieve, and is more contingent on how you think, which accounts for 80% of the results you get. Regardless of whether you buy into this notion, I think you’ll agree that your mindset will play a critical role in your longevity and ultimate success as a creative entrepreneur..."

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Posted: Aug 17, 2020

Category: Music Streaming

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

"Daniel Ek, the CEO of Spotify, has been in hot water after stating that musicians "can’t record music once every three to four years and think that’s going to be enough". Is he right? Are we just slaves to never-ending work?"

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Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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Posted: Jun 17, 2019

Category: Social Media

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"The main graphics banners on social media is one thing that we need to get correct to make a big impact [on social media]. The only problem is that each platform has their own way of displaying these graphics...Let’s start with sizes for each platform."

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Posted: Apr 30, 2018

Category: Online Presence

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**Guest post written by Melanie of Bandzoogle.com.

 

"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

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Posted: Feb 6, 2017

Category: Social Media

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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.

 

"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."

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Posted: Dec 19, 2016

Category: Social Media

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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business. It originally appeared on Ari's Take.

 

"I get it. It’s so annoying every time a new social site pops up or updates their platform and then you have to completely relearn it (or start to lean in). The DIY world was a hell of a lot simpler when there was just one social network that mattered: Myspace. But those years are behind us. Let me help you make some sense of this all before we dig into it..."

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Posted: Feb 16, 2016

Category: The Musician Business

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**Guest post written by Sylvana Joyce, NYC based indie artist, originally featured in her blog Scenipedia.

 

"Let's face it. I'm not Lady GooGoo and I'm not rolling in the deep, deep cavern of Scrooge McDucklike's money vault. But I am a small indie band who has built an intimate fan base from the ground up - enough of a fanbase that I was able to raise $2000 in less than 24 hours to fund my debut album. So let's say I have something to say on the subject of oh, being a successful indie band...here are the 10 things I think are important to making sure you're on the right track as a band and to make sure you have a long and prosperous career where you continue to grow and shoot for greatness..."

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Posted: Dec 7, 2015

Category: Marketing

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**Guest Post written by Alan VanToai, Co-Founder of www.CrewFire.com (turn your existing fans into your Facebook and Twitter ambassadors).

 

When you think visionary brands, who comes to mind? Probably Apple, Red Bull, or Nike… right? Well, how about we add one more to the mix: The Grateful Dead...Long before social media or digital marketing ever came into play, they employed viral marketing, social networking, and word-of-mouth marketing...50 years later, the game has changed – but the principles are the same. And word-of-mouth remains one of the most powerful marketing strategies out there.

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Posted: Aug 25, 2014

Category: Promotion

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**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.

 

"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."

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