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IOTM Blog

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How To Determine Your Marketing Budget

Posted: Jan 31, 2023

Category: Marketing

social media marketing budget ask peers symphonic distribution be strategic long-term equality cost-effectiveness priorities branding

**Guest post originally featured in the Symphonic Distribution Blog.

 

Marketing Budget SD


"Effective marketing is a fundamental part of being an artist. Without it, you, your music, and your branding can only go so far. This is where spending the money for thoughtful and dependable marketing comes into play. But how do you know how much money is the right amount to help you achieve your goals? In this part of our marketing journey series, we’ll break down everything you need to know about building a successful marketing budget..."

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Dreams and Reality

Posted: Jan 18, 2023

Category: Promotion

record labels social media diy promotion marketing indie artists budget musik and film radio airplay invest teamwork

**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.

 

Dreams and Reality - Musik and Film


"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"

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Social Media Image Sizes for 2023

Posted: Jan 10, 2023

Category: Social Media

social media facebook twitter youtube marketing instagram tiktok linkedin symphonic distribution

**Guest post originally featured in the Symphonic Distribution Blog.

 

Social Media Image Sizes


"If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on socials. Social platforms change their preferred image sizing and formatting every year, so make sure to update yours accordingly! To help you out, here are the updated requirements for 2023..."

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Should you focus your efforts on playlists with Spotify, Apple Music, Deezer or Tidal

Posted: Oct 25, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - 4 Playlisting Platforms


"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."

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$200K in Gigs From 1 App?

Posted: Oct 4, 2022

Category: Live Performance

booking agents make money marketing live performances well paid musician thumbtack private gigs

**Guest post written by Matt Santry, founder of www.WellPaidMusician.com.

 

Thumbtack - Matt Santry


"The app is called Thumbtack. I think it's overlooked by musicians because it's an app for every imaginable freelancer from dog walkers, plumbers, website designers, and yes, performing musicians. So what sets this app apart from Fiverr and other freelancing marketplaces?...how does it work?...what's their business model?"

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5 Additional Ways Singers & Hip-Hop Artists can Make Money Besides Shows and Royalties

Posted: Sep 6, 2022

Category: The Musician Business

social media merch make money facebook youtube promotion marketing podcasts songwriting sponsorship tiktok jesse young el

**Guest post written by Jesse Young El.

 

Make Money Jesse Young El


"You're an artist who's just starting out in your career. You've been hustling, grinding, and making connections for years, and you're finally starting to see some success. Your music is starting to get attention, and you're beginning to perform at shows and venues. Or maybe that's not your story at all. Maybe you're rarely getting calls for shows. Maybe the venue you do get booked in is paying you very little. Perhaps your music isn't generating much revenue from royalties. If any of these is the case, then you're really going to have to hustle differently to make additional income. But don't worry, there are ways that you can make money as a singer or hip-hop artist beyond just shows and royalties."

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How To Spot A Fake Spotify Playlist

Posted: Aug 16, 2022

Category: Promotion

make money spotify fan engagement playlists playlisting marketing know your audience one submit fraud

**Guest post by One Submit, the ultimate music submission platform.

 

Spotify Playlist Fraud


"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."

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How to use landing pages to build your email list

Posted: Jul 19, 2022

Category: Marketing

marketing newsletters call-to-action fan engagement bandzoogle super fans posters singles lyrics conversion rate reward landing pages

**Guest post written by Haley McCarthy of Bandzoogle.

 

Landing Pages - BZ


"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

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Be Careful! The Big Bad Spotify Playlisters Wolves Are On The Loose!

Posted: Jun 21, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Playlist Wolves 1


"Spotify is one of the biggest online platforms for streaming and promoting music in 2022. Spotify currently has an astonishing 406m active users and is listed on the New York Stock Exchange. Spotify has created an amazing platform for indie artists to promote their music. Spotify’s success however, has led to the unfortunate establishment of Spotify playlist fraud and scams. From fake Spotify playlists to fake streams, there are many scams you should be aware of when using Spotify to promote your music."

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Why TikTok Is The Best Platform To Promote Your Music

Posted: May 24, 2022

Category: Social Media

social media marketing spotify playlisting music discovery tiktok one submit

**Guest post by One Submit, the ultimate music submission platform.

 

"TikTok is one of the most popular social media platforms to date. If you are an up & coming artist and want to know the best way to expose & promote your music on TikTok, you came to the right place...A massive benefit of using TikTok is that it brings with a sense of authenticity and creativity to its platform, which allows creators to explore and use their imagination to its fullest, with only minor limitations in place...The question I'm sure you are wondering is, “how do I upload a song on TikTok?”"

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How To Grow Your Fanbase Beyond Social Media

Posted: May 10, 2022

Category: Marketing

social media marketing online presence know your audience word of mouth cyber pr track the numbers balance anonymity antidote

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Grow FB Beyond Soc Med - Cyber PR
"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out."

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How to sell a single from your music website (and why you should do it)

Posted: Mar 21, 2022

Category: Selling Music

online distribution promotion marketing newsletters call-to-action music streaming services online presence bandzoogle radio airplay press plan ahead sell music pre-save

**Guest post written by Melanie Kealey of Bandzoogle.

 

How to sell a single - BZ


"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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3 Music Marketing Hacks You Should Know

Posted: Feb 14, 2022

Category: Marketing

marketing social media press and radio paid advertising hacks facebook music streaming services instagram data organic growth earned marketing tiktok promotekit youtube

**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.

 

PromoteKit


"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."

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How To Be An Independent Artist Successfully

Posted: Nov 29, 2021

Category: The Musician Business

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**Guest post written by Yona Marie, originally featured in her blog.

 

How To Be An Independent Artist Successfully


"Releasing songs as an independent artist is pretty easy thanks to technology. 50 years back, you'd be out of luck for the most part, but now is the best time to thrive as a musician or artist without having to rely on a label! The main thing about being independent is that you want to make sure you're always growing and learning when it comes to music industry knowledge. You are in charge of your career and will not have any big-money company backing you or guiding you."

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The Musician’s Guide to Marketing: Post-Release Strategies – Pt. 3

Posted: Nov 1, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 3
"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

cyber pr social media facebook twitter amazon youtube pandora marketing marketing plan newsletters music streaming services distribution online presence soundcloud bandcamp instagram branding apple music

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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Lessons I Learned From Starting A Record Label

Posted: Jun 21, 2021

Category: The Musician Business

record labels marketing music business keys to success hard work quadio invest

**Guest post from Marcus Welch, President & CEO of Quadio.

 

Marcus Welch


"There are so many talented creators out there who could benefit from the help a label provides - many, many more than you think...finding one another in the vast sea of musicians can be hard. On top of that, the right choice for an artist might be to go at it independently - which is a totally viable strategy for some, and can be leveraged in all kinds of ways with a creative enough approach."

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How To Get a Clubhouse Invite: What is Clubhouse & Why Does it Matter?

Posted: May 24, 2021

Category: Social Media

social media networking marketing music business exclusivity clubhouse audio

**Guest post by Vince Martellacci of ForgeCollective.


"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."

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How to build a marketing funnel to promote your music

Posted: May 17, 2021

Category: Marketing

social media advertising marketing newsletters music album release know your audience sales funnel video marketing reward grow your audience unlock your sound

**Guest post by Christopher Carvalho from Unlock Your Sound.

 

UnlockYourSound Funnel


"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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How to Stay In the Music Industry Despite Turbulent Times

Posted: Mar 8, 2021

Category: The Musician Business

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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

Justin Paul Pool


"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."

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The services and skills you need to promote and grow your music career

Posted: Feb 1, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

DIY3 Randy Jason


"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."

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The Top Five Things I Wish Someone Told Me When I First Started My Music Career

Posted: Jan 25, 2021

Category: The Musician Business

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**Guest post from David Franz, a California-based music business entrepreneur, producer, engineer, multi-instrumentalist, performer, educator, and author of Producing in the Home Studio with Pro Tools.

 

DavidFranz


"Fear stops progress. It is crippling. It is a disability. You must push through into uncomfortable places if you want to grow. Getting in front of the camera has brought all of my fears out to the surface and recorded them for me to watch. It has forced me to push through the discomfort and grow."

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20 Tips for a Successful Tour as an Independent Artist (Part 2)

Posted: Nov 9, 2020

Category: Touring

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**Guest post written by Hudson Moore, originally posted on DigitalTourBus.com.

 

Hudson Moore 2


"I’ve been a touring independent artist for 10 years. I’ve booked, advanced, produced, and promoted almost every headline show I’ve ever played. I still have a long way to go, but I’ve been fortunate to play some amazing shows to fans across the US and over the years I’ve picked up a few tried and true tips and strategies that have helped me that will hopefully add value to you as well. So without further ado..."

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It's All About Your Fans and Not You

Posted: Oct 26, 2020

Category: The Musician Business

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

All About Fans Legit Musician


"Have you wondered how some bands get such engaged fans? It is because their fans feel like part of that band’s world. That band did one thing that you might not be doing. They made their message about the fans and not the band. People follow and buy from people or brands they like. So let’s make sure your message is likable..."

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Why Visual Branding Is Important

Posted: Aug 3, 2020

Category: Marketing

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**Guest post by David Figueroa of Avoid Cliche, a musical artist branding company.

 

"You've made your music, but you need to decide how you want to present yourself to the world. Even if you're making music just for fun, it's always good to give people an extra layer of the artistic story, so people remember you. Here I'll explain why visual branding is vital and even get into some fun psychology. Buckle up..."

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