Posted: Nov 8, 2021
**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.
"Want to know more about music pr and how it can help your career?
Great, you've come to the right place because...
[Editors Note] If there is anyone on this planet that you should listen to when it comes to music pr, it's Ariel Hyatt. She's been in the indie music publicity game for 20 years and has a laundry list of client success stories.
I found her around 2006 ish when I was a music podcaster. Her firm CyberPR had the best system for helping me find music for my podcast which meant I always checked for new music on her site first. It was easy to see that her artists were is great hands and had an excellent chance of getting the most exposure possible.
So it is pretty cool to have her write a guest post on my little ‘ole blog. Read the following post and then get her ebook (you will be glad you did).
Take it away Ariel...
Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim.
Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need.
To sell music you will also need to build a loyal fan base of superfans. Then take care of those fans with constant communication and great offers.
If you are hiring a music publicist to see a spike in your sales, I have news for you. There is absolutely no correlation between getting great PR and selling music. Why this is ok...
I know we have all heard the phrase “all publicity is good publicity,” it’s beneficial to truly understand this.
If one of your goals for music PR is to get your name out there (and this should be a goal), the truth is that the average person remembers very little of what they read.
People only retain a tiny percentage of what they come into contact with.
Readers are not going to remember a lukewarm or mediocre review. Think about this, when was the last time you remembered the band that was the subject of a tepid review? 🙂
Guest Blogger: Ariel Hyatt has been a fierce entrepreneur for 20 years and runs Cyber PR®, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of which have hit number one on Amazon."
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