Posted: May 9, 2023

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

"As a musician, you need tools for promotion. An EPK is your online resume and musical business card, making it easy for industry professionals to discover who you are. Included in an EPK are assets to help industry easily understand and promote a band’s music. You’ve likely heard that every artist should have an EPK - let’s look at the reasons you might need one."

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Posted: Feb 14, 2023

Category: Fans

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**Guest post written by Caleb Murphy for Bandzoogle.com.

 

"As an indie artist, you have several ways to make money from your music. And launching a fan subscriber community is one of those ways...To succeed at this, you need an established fanbase - people who regularly listen to your music, open your emails, and engage with your social media content. The trick is, getting those fans to subscribe and effectively become super fans. There are lots of ways to encourage more fans to subscribe, but below are six of the most creative perk ideas."

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Posted: Sep 13, 2022

Category: Online Presence

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**Guest post written by Wes Walls of Bandzoogle.

 

"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

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Posted: Jul 19, 2022

Category: Marketing

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**Guest post written by Haley McCarthy of Bandzoogle.

 

"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

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Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

 

"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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Posted: Dec 6, 2021

Category: Websites

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**Guest post written by Dave Cool of Bandzoogle.

 

"There are countless blogs that offer advice to musicians, with topics ranging from industry news, to songwriting and recording, music marketing and promotion, and more. But with so much information available to musicians and bands online, it can be a serious undertaking to find the most legitimate, valuable sources to help with your music career. Fortunately, we spend a lot of time in the world of music blogging, so we’ve put together this list to help point you in the right direction. Here are ten of the best blogs for musicians and bands."

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Posted: Aug 16, 2021

Category: The Musician Business

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**Guest post written by Carla Malrowe for Bandzoogle.

 

"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."

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Posted: Jul 12, 2021

Category: Live Performance

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**Guest post written by Melanie Kealey for Bandzoogle.

 

"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."

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Posted: Jun 7, 2021

Category: Merch

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**Guest post written by Desi Thorne for Bandzoogle.

 

"The beauty of digital merch is that you can offer it to fans anywhere in the world. Create some one-of-a-kind items for your online store."

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Posted: Jun 1, 2021

Category: Merch

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**Guest post written by Desi Thorne for Bandzoogle.

 

"To get started, think about the different kinds of band merch you might offer. Items that can be handmade may be difficult to reproduce, but can also be offered for a significantly higher price point. Offering a good balance of custom merch and scalable merch allows you to offer unique merch for all fans at different levels of dedication."

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Posted: Apr 26, 2021

Category: Touring

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**Guest post written by Patrick McGuire for Bandzoogle.

 

"...responsible budgeting is just as important here as it is in any other facet of life. If you’re just starting out booking shows on the road, or if you’ve had bad experiences that have cost you gobs of money in the past, here are four considerations to make so that you can safely avoid going broke on your next tour."

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Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

 

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

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Posted: Jul 27, 2020

Category: The Musician Business

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**Guest post written by Gideon Waxman, a London based drummer & music educator.

 

"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."

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Posted: Jul 1, 2019

Category: Online Presence

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**Guest post written by Dave Cool of Bandzoogle.com.

 

"An electronic press kit (EPK) is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals...You can use your EPK to help you get more press, more gigs, and come across as a serious artist."

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Posted: May 20, 2019

Category: Fundraising

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**Guest post written by Dave Cool, Director of Artist & Industry Outreach at Bandzoogle, originally featured on Hypebot.com.

 

"The demise of PledgeMusic and the hundreds of musicians left in its wake are a sadly familiar story for music industry veteran Dave Cool of Bandzoogle. "The company takes on millions in investment to support rapid growth," writes Cool. "Flashy headlines ensue." But when things fall apart, too often it's the unsuspecting musicians that suffer."

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Posted: May 6, 2019

Category: Online Presence

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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Posted: Apr 30, 2018

Category: Online Presence

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**Guest post written by Melanie of Bandzoogle.com.

 

"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

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Posted: Feb 19, 2018

Category: Online Presence

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**Guest post written by Allison S. of Bandzoogle.com.

 

"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

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Posted: Jul 3, 2017

Category: The Musician Business

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**Guest post written by Paula Tolly, one half of the Boca Raton based Americana duo 33 Years.

 

"Did your bass player just move out of town? Are you broke and can’t afford the next photo shoot? Looking for a way to make a bigger online splash?? Don’t fret! Here are a few DIY Band Fixes that you can try RIGHT NOW before your next gig."

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Posted: Jun 26, 2017

Category: The Musician Business

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**Guest post written by Canadian entertainment lawyer Byron Pascoe, originally featured on Bandzoogle.com.

 

"Before signing a contract with a label, it’s important to understand what you’re signing. When I’m reviewing a record label agreement for an artist, it’s not uncommon for there to be a number of “red flags” – warnings to watch out for in the agreement and/or the relationship with the label. The following list (in no particular order) provides some common red flags to keep in mind..."

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Posted: May 15, 2017

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

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Posted: Mar 13, 2017

Category: Online Presence

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**Guest post written by Wes of Bandzoogle.com.

 

"SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you're not sure where to start or how to do it: we have something great to give you..."

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Posted: Oct 3, 2016

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.com.

 

"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

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Posted: Aug 23, 2016

Category: The Musician Business

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**Guest post written by Bandzoogle.com.

 

"One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” to help musicians and bands find ways to generate more money for their careers."

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Posted: Apr 4, 2016

Category: Merch

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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.

 

"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans."

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