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IOTM Blog

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Complete SEO checklist for musicians

Posted: Sep 13, 2022

Category: Online Presence

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**Guest post written by Wes Walls of Bandzoogle.

 

BZ SEO Checklist


"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

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How to use landing pages to build your email list

Posted: Jul 19, 2022

Category: Marketing

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**Guest post written by Haley McCarthy of Bandzoogle.

 

Landing Pages - BZ


"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

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How to sell a single from your music website (and why you should do it)

Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

 

How to sell a single - BZ


"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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The 10 best blogs for musicians and bands

Posted: Dec 6, 2021

Category: Websites

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**Guest post written by Dave Cool of Bandzoogle.

 

BZ 10 Best Blogs


"There are countless blogs that offer advice to musicians, with topics ranging from industry news, to songwriting and recording, music marketing and promotion, and more. But with so much information available to musicians and bands online, it can be a serious undertaking to find the most legitimate, valuable sources to help with your music career. Fortunately, we spend a lot of time in the world of music blogging, so we’ve put together this list to help point you in the right direction. Here are ten of the best blogs for musicians and bands."

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The band photoshoot checklist - do's and don'ts

Posted: Aug 16, 2021

Category: The Musician Business

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**Guest post written by Carla Malrowe for Bandzoogle.

 

BZ Band Photo Shoot Main


"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."

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Return to live: a conversation about booking shows, safety, and live streaming

Posted: Jul 12, 2021

Category: Live Performance

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**Guest post written by Melanie Kealey for Bandzoogle.

 

Return to live shows BZ


"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."

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25 Creative Band Merch Ideas - Part 2 (Digital Merch)

Posted: Jun 7, 2021

Category: Merch

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**Guest post written by Desi Thorne for Bandzoogle.

 

BZ Custom Song


"The beauty of digital merch is that you can offer it to fans anywhere in the world. Create some one-of-a-kind items for your online store."

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25 Creative Band Merch Ideas - Part 1 (Physical Merch)

Posted: Jun 1, 2021

Category: Merch

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**Guest post written by Desi Thorne for Bandzoogle.

 

25 Merch Ideas - BZ


"To get started, think about the different kinds of band merch you might offer. Items that can be handmade may be difficult to reproduce, but can also be offered for a significantly higher price point. Offering a good balance of custom merch and scalable merch allows you to offer unique merch for all fans at different levels of dedication."

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How to avoid going broke on tour

Posted: Apr 26, 2021

Category: Touring

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**Guest post written by Patrick McGuire for Bandzoogle.

 

BZ - How to avoid going broke on tour


"...responsible budgeting is just as important here as it is in any other facet of life. If you’re just starting out booking shows on the road, or if you’ve had bad experiences that have cost you gobs of money in the past, here are four considerations to make so that you can safely avoid going broke on your next tour."

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5 Reasons to Have a Website for Your Music

Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

 

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

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Why Musicians Need to Become Increasingly Self-Reliant Right Now

Posted: Jul 27, 2020

Category: The Musician Business

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**Guest post written by Gideon Waxman, a London based drummer & music educator.

 

"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."

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4 ways musicians can use an EPK

Posted: Jul 1, 2019

Category: Online Presence

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**Guest post written by Dave Cool of Bandzoogle.com.

 

4waysepk - BZ


"An electronic press kit (EPK) is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals...You can use your EPK to help you get more press, more gigs, and come across as a serious artist."

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PledgeMusic Story Is Starting To Sound Like A Broken Record says Bandzoogle's Dave Cool

Posted: May 20, 2019

Category: Fundraising

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**Guest post written by Dave Cool, Director of Artist & Industry Outreach at Bandzoogle, originally featured on Hypebot.com.

 

PledgeMusic Demise


"The demise of PledgeMusic and the hundreds of musicians left in its wake are a sadly familiar story for music industry veteran Dave Cool of Bandzoogle. "The company takes on millions in investment to support rapid growth," writes Cool. "Flashy headlines ensue." But when things fall apart, too often it's the unsuspecting musicians that suffer."

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Essential Elements of an Effective EPK

Posted: May 6, 2019

Category: Online Presence

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

BZ EPK Contents Updated


"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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10 Principles of Great Music Web Design

Posted: Apr 30, 2018

Category: Online Presence

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**Guest post written by Melanie of Bandzoogle.com.

 

10Principles - BZ


"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

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21 Dos and Don'ts of Band Website Design

Posted: Feb 19, 2018

Category: Online Presence

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**Guest post written by Allison S. of Bandzoogle.com.

 

BZ website dos and donts


"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

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DIY Band Fixes

Posted: Jul 3, 2017

Category: The Musician Business

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**Guest post written by Paula Tolly, one half of the Boca Raton based Americana duo 33 Years.

 

"Did your bass player just move out of town? Are you broke and can’t afford the next photo shoot? Looking for a way to make a bigger online splash?? Don’t fret! Here are a few DIY Band Fixes that you can try RIGHT NOW before your next gig."

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10 Record Deal Red Flags

Posted: Jun 26, 2017

Category: The Musician Business

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**Guest post written by Canadian entertainment lawyer Byron Pascoe, originally featured on Bandzoogle.com.

 

Record Deal Red Flags - BZ Blog
"Before signing a contract with a label, it’s important to understand what you’re signing. When I’m reviewing a record label agreement for an artist, it’s not uncommon for there to be a number of “red flags” – warnings to watch out for in the agreement and/or the relationship with the label. The following list (in no particular order) provides some common red flags to keep in mind..."

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How to Promote your Music with a Call-to-Action

Posted: May 15, 2017

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

Call-to-Action
"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

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[Free eBook] A Complete Guide to SEO for Musicians

Posted: Mar 13, 2017

Category: Online Presence

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**Guest post written by Wes of Bandzoogle.com.

 

BZ Free SEO eBook
"SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you're not sure where to start or how to do it: we have something great to give you..."

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How To Create a Perfect Page to Sell Music on Your Website

Posted: Oct 3, 2016

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.com.

 

Create Perfect Page BZ
"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

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[Free eBook] 23 Ways Musicians Can Make Money

Posted: Aug 23, 2016

Category: The Musician Business

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**Guest post written by Bandzoogle.com.

 

"One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” to help musicians and bands find ways to generate more money for their careers."

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The Ultimate Guide to Selling Band Merch Online

Posted: Apr 4, 2016

Category: Merch

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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.

 

Get Gigs Bandzoogle
"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans."

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5 Ways to Impress Venue Bookers and Get More Gigs

Posted: Feb 29, 2016

Category: Show Booking

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**Guest Post written by Dave Cool of Bandzoogle.com.

 

Get Gigs Bandzoogle
"I spent three years as program director for two venues here in my home city of Montreal, overseeing 500 shows during that time. Here are 5 ways that you can impress venue bookers and give yourself the best chance to get more gigs..."

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SEO for Musicians: Use Link Building to Improve Your Ranking

Posted: Jan 18, 2016

Category: Online Presence

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**Guest Post written by Melanie Kealey of Bandzoogle.com.

 

Bandzoogle Link Building Blog
"So you're looking to continue to improve the SEO for your band's website...One of the most important things you can do to help with your website’s SEO is link building...the more high-quality websites that link to yours, the higher your website will place in search engine results."

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