Posted: Jun 25, 2018
Category: Promotion
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**Guest post originally featured on Ditto.com.
"Musicians often focus on making it onto curated playlists, whether that’s Spotify’s own weekly compilations like New Music Mondays or alternative playlists built by independent users. However, if your aim is to gain more streams, getting on algorithmic playlists like Discover Weekly and Release Radar can be much more effective...Before we delve into Release Radar and Discover Weekly individually, here are a couple of pieces of advice that apply to getting on both of these algorithm-based playlists..."
View Full ArticlePosted: Mar 26, 2018
Category: Marketing
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**Guest post written by Lucie Watson of Platoon.
"If you’re working in the music industry as an artist, manager, label, distributor or any other field you’ve probably had or heard a conversation about the power of Spotify playlists. Some questions I frequently get asked are “how can I get on Spotify’s playlists?” or “how can I get on New Music Friday?” or “when can I start to see playlist additions?”. What I’d love to tell artists and managers is that it’s easy...but more often than not the response I give is this: there’s no way I can guarantee placement on a playlist ahead of a release."
View Full ArticlePosted: Nov 27, 2017
Category: Fans
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**Guest post written by Amanda Kenyon founder of Blue Crane Music, a New England based artist management, booking, and consulting service dedicated to helping musicians grow their careers.
"Do you ever wonder how other people discover new music? YOUR music? We did...So we did what any modern day Joe would do to answer such a question: ask friends on social media. And here you have it, the unofficial survey results."
View Full ArticlePosted: Feb 21, 2017
Category: Marketing
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**Guest post by Garrison Snell of Crosshair.
"Placement on playlists is the digital equivalent of radio placement, except that playlists aren't limited by geographical location AND they can be used to work your song into bigger playlists...Influencer marketing (placing stuff with influential digital celebs) is still the most organic form of promotion and word of mouth..."
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