IOTM Blog
Posted: Oct 25, 2023
Category: Technology
social media merch marketing platform networking spotify data playlisting vip experiences playlist supply
**Guest post originally featured in the PlaylistSupply Blog.
"In the evolving music landscape, streaming platforms like Spotify have reshaped how music is consumed. For independent artists, this evolution presents both an opportunity and a challenge. While it’s easier than ever to distribute music, the challenge of getting noticed amidst a sea of tracks has intensified. So, how do indie artists stand out?"
View Full ArticlePosted: Sep 6, 2023
Category: Fans
social media live performances spotify marketing plan fan engagement music streaming services instagram know your audience consistency soundfly data with the band
**Guest post written by Sarah Beth Perry of With the Band, originally featured in Soundfly's Flypaper blog.
"All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns. With the rise of social media, fans are spread out all over the world, and they want to feel seen and recognized by their favorite artists. I want to help you better understand your fanbase by analyzing the demographics of fans who you interact with both online and in person...We use the following methods to help create marketing campaigns for major artists like the Jonas Brothers and Kacey Musgraves." View Full Article
Posted: Jun 28, 2023
Category: Marketing
networking promotion spotify ask fans symphonic distribution please and thank you data playlisting invest
**Guest post originally featured in the Symphonic Distribution Blog.
"So you’ve been added to a popular playlist on Spotify… Hell yeah! Getting your music placed on a great Spotify playlist means more exposure, a further reach and a major platform to back you up. Once you’ve been added, the work doesn’t end there. Here’s how to ride that wave and make the most of it..."
View Full ArticlePosted: Feb 14, 2022
Category: Marketing
marketing social media press and radio paid advertising hacks facebook music streaming services instagram data organic growth earned marketing tiktok promotekit youtube
**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.
"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."
View Full ArticlePosted: Jan 11, 2021
Category: The Musician Business
music venues show booking booking agents live streaming live performances supply and demand data promoters talent buyer megaphone agency drive-in concerts
**Guest post written by Jordan Gates, of Megaphone Agency.
"Even through all the challenges this year has brought, the industry hung on through remarkable resilience. Live streaming, drive-in shows, fundraisers, even lobbying the government – there’s nothing we won’t do to keep the culture alive and the music playing. Music isn’t going anywhere. It’s only a matter of time before we can get back to that unparalleled feeling of experiencing it live and in person again."
Posted: Jun 8, 2020
Category: Touring
lodging merch diy touring spotify super fans data tour routing bug hunter
**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.
"It started as a plan to play a couple East Coast shows while attending our old drummer’s wedding in North Carolina. Eventually our radius got so big that we just decided: “Hey, let’s just drive out there and play a show every night along the way”. So we packed up the minivan in Seattle and drove for 15 days, playing 14 shows without any prior experience in the markets we were visiting (save for Seattle and Portland)."
View Full ArticlePosted: Feb 3, 2020
Category: Promotion
social media networking marketing live performances newsletters pr campaign consistency gigging google data promoly email
**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.
"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."
View Full ArticlePosted: Dec 9, 2019
Category: Social Media
social media facebook twitter marketing influences instagram persona know your audience content facebook live data targeted advertising timing the music career guide
**Guest post written by Wassim Awess, founder of the Music Career Guide.
"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."
View Full ArticlePosted: Jun 3, 2019
Category: Fans
facebook twitter pandora marketing spotify fan engagement soundcloud pinterest analytics apple music data megaphone agency
**Guest post written by Jordan Gates, of Megaphone Agency.
"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."
Posted: Sep 17, 2018
Category: Fans
marketing newsletters online presence ariel hyatt cyber pr pay attention autoresponders data ambient fans tweetdeck reward
**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"...your Ambient Fans. These are the ones who are in your orbit, but they don’t know you really at all. They key is to create reasons for them to know you and to do this you need to have systems and you also need to make the time to convert them." View Full Article
Posted: Sep 4, 2018
Category: Fans
social media marketing live performances relationships with fans newsletters super fans ariel hyatt cyber pr be strategic data
**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community." View Full Article
Posted: Aug 27, 2018
Category: Fans
cd baby pandora marketing spotify selling your act ask fans bandsintown data the legit musician avatar next big sound
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"One of the biggest pitfalls we fall into as musicians is trying to sell to everybody. We think if our music is really good then everybody will like it...Once you know who really likes your music then you can market yourself more effectively. So stop selling to everybody, and start selling to your DREAM FAN."
Posted: Aug 23, 2016
Category: The Musician Business
bandzoogle data free ebook make money pandora spotify
**Guest post written by Bandzoogle.com.
"One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” to help musicians and bands find ways to generate more money for their careers."
View Full Article