Posted: Jun 1, 2020
Category: Marketing
marketing influences branding cohesive colors timing a/b testing avoid cliche logos stock images
**Guest post by David Figueroa of Avoid Cliche, a musical artist branding company.
"When you've got your music ready, you want to send it out into the world for everyone to listen to it, but the worst thing you could do is to send it out in shoddy clothing. It's important that you get your branding right. You only get one shot. Here are some common mistakes that I see over and over again. And how to avoid them."
View Full ArticlePosted: Feb 24, 2020
Category: Show Booking
booking agents social media networking live performing music album release epk branding dozmia opening bands
**Guest post written by Rachael Rubright of Dozmia.
"...a booking agent has a lot of artists vying for their attention or pulling their interest away from you. So, what can you do to put yourself on that booking agent’s radar? This article will outline some tips to help you get noticed."
View Full ArticlePosted: Jan 7, 2019
Category: Marketing
social media youtube marketing stay connected branding know your audience have a story brand storytelling video marketing the music entrepreneur
**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.
"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."
Posted: Nov 5, 2018
Category: Fans
make money promotion relationships with fans online presence super fans instagram branding monetization web traffic targeted advertising artist collective free trial
**Guest post written by Evan Price, Music Mentor and Founder of Artist Collective.
"Instagram focuses in on content gold like photos and videos. Luckily for us, they are still running an interface with few ads that allows pages to be grown easily. Careers have been built on the back of strong Instagram followings and I’ve seen it work."
View Full ArticlePosted: Apr 23, 2018
Category: Marketing
branding make money marketing marketing plan megaphone agency relationships with fans sell music selling your act trademark
**Guest post written by Jordan Gates, of Megaphone Agency.
"A huge component of being successful in the music industry has to do with how you market yourself...Creating a powerful brand will help you achieve [lifelong fans]. Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love."
Posted: Jan 2, 2018
Category: The Musician Business
ask fans branding career goals create videos joshua rich know your audience live performances
**Guest post written by Joshua Rich, a pop pianist out of Washington, DC.
"The best thing I have learned as a performer is how to get out of my own way - to look at myself through other people’s eyes...Listening to others and being open to what your strengths are can be the difference between making it and not..."
View Full ArticlePosted: Jul 31, 2017
Category: The Musician Business
artist collective branding internet kickstarter marketing plan payola record deal record labels recording
**Guest post by Vinnie Hines of Artist Collective.
"For ages, there’s been a cliché dream for any would-be musician...You’re immediately bombarded by these different suits throwing you offers from every record label you could think of, and finally, you’ve made it. You’re “signed...It’s all bullshit.” View Full Article
Posted: Jun 19, 2017
Category: The Musician Business
artist collective branding career goals invest keys to success make money marketing record labels save money
**Guest post by Vinnie Hines of Artist Collective.
"It’s almost understood that if you’re a musician, you’re likely unemployed, homeless, broke or all three. I deal with it constantly when people ask what I do for a living. Though I love writing and booking, I will always and forever identify as a “musician.” It’s my passion and my purpose and here’s the kicker: I’m not broke. The reason for that, is that I have approached my music like a business from the get-go." View Full Article
Posted: Dec 12, 2016
Category: Show Booking
booking agents branding hometown keys to success live performances networking show booking songwriting the unsigned guide this is now agency tour booking x-ray touring
**Guest post written by Louise Dodgson, Editor at The Unsigned Guide.
"Working with a booking agent is a topic we’re often asked about by artists and bands who wonder whether they should still undertake all gig bookings themselves or acquire the services of an agent who can bag those lusted-after festival slots and tour supports. Do I need an agent? At what stage should we approach one? Will a booking agency even work with an unsigned or emerging band? If you’ve ever wondered about any of the above, this blog is for you!" View Full Article
Posted: Jun 21, 2016
Category: Show Booking
be patient be realistic be strategic branding cold pitching grassrootsy hometown national acts pay attention show booking touring
**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.
"Nailing big opportunities is one of the major things that kickstarts the career of an independent artist. Sometimes it’s having a video go viral. Other times it’s falling under the good graces of someone who knows someone. But sometimes it’s getting to open for a national touring act and getting your name out to a larger audience of new listeners...here are 7 excellent tips for making it happen."
View Full ArticlePosted: Nov 2, 2015
Category: Marketing
branding community support cover songs fan engagement indie artists licensing marketing plan
**Guest post written by Matt Bacon, Senior Campaign Manager at Independent Music Promotions.
You look out on the crowd after a high powered set opening up for one of your favorite bands – and then instead of playing another song off your latest release you instead pull off a killer cover of Just Like Heaven...People love artists who pay tribute to their influences.
View Full ArticlePosted: Apr 20, 2015
Category: The Musician Business
ariel hyatt branding cyber pr deuce ellis fan engagement have a story live performances make money merch monetization music business publishing relationships with fans
**Guest post written by Deuce Ellis, Buffalo-born and Brooklyn-raised rap renegade. Originally posted by Cyber PR.
"Here’s My Guest Blog After Attending the #YourMusic Seminar; maybe this whole thing is easier than you think…First things first, let’s demolish whatever train of thought you may have. Demolish it. Let’s destroy and rebuild..."
View Full ArticlePosted: Jan 12, 2015
Category: Online Presence
branding look the part online presence symphonic distribution video marketing youtube
**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.
"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."
View Full ArticlePosted: Apr 21, 2014
Category: Live Performance
artistic conviction branding dynamic energy fan engagement live performances music business persona stage rules
**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.
"I met with my old friend Sal at Panera one morning. He’s a young and aspiring musician and was willing to look past my greasy hair and elbow-holed flannel to ask for advice on getting his foot into the door of the independent music community....As I fumbled to explain to Sal what I believed makes our show (or any show) one of superior quality, I realized that I could distill most of the factors into four easily digestible elements...and I believe them to be..."
View Full Article