Posted: Nov 7, 2023

Category: Marketing

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**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.

 

"Copyright owners typically opt to monetize videos rather than block them, meaning they will run advertisements on them and collect any revenue generated by these ads. Although none of that revenue will go back to you as the creator of the cover, your video will remain viewable by other viewers...Additionally, in some cases, copyright owners may choose not to monetize videos by blocking them instead. Therefore, it’s wise to conduct some research and understand local regulations before posting covers online."

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Posted: Sep 12, 2023

Category: Marketing

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**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.

 

"Understanding YouTube’s algorithm can be your ticket to shining amidst so many creators. With millions of videos uploaded daily, the algorithm’s effort is directed towards tailoring content to viewers’ preferences, ensuring they get a satisfying experience. As artists, understanding this system can amplify your online presence."

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Posted: Oct 11, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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