Posted: Oct 18, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place." View Full Article
Posted: Jul 26, 2021
Category: Promotion
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**Guest post by Vince Martellacci of ForgeCollective.
"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."
View Full ArticlePosted: May 10, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."
View Full ArticlePosted: Feb 15, 2021
Category: Marketing
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**Guest post from #1 YouTube Consultant Derral Eves.
"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"
View Full ArticlePosted: Oct 12, 2020
Category: Technology
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Multistreaming is a great way to keep multiple audiences engaged or increase your reach on different platforms. Fang reveals the ARCANE SECRETS of setting up a multistream server on a $100 Raspberry Pi!"
View Full ArticlePosted: Jul 27, 2020
Category: The Musician Business
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**Guest post written by Gideon Waxman, a London based drummer & music educator.
"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."
View Full ArticlePosted: Jun 29, 2020
Category: Live Performance
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Want to make your music livestreams as AMAZING as possible? Don't just sit in front of your webcam with a guitar! Follow this tutorial and your streams will be INCREDIBLE!"
View Full ArticlePosted: Mar 30, 2020
Category: Live Performance
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"I wanted to come up with a few ideas for you if you are dealing with lost revenue from a gig being cancelled. I also wanted to make this post more universal than just for this latest pandemic. My hope is that you can use these ideas for a cancelled gig under any circumstances."
View Full ArticlePosted: Feb 18, 2020
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"Things I DO KNOW are: Music and Business. I studied them separately and built a BRAND NEW bridge between them. And that bridge is a LOT easier to cross when you don't have a herd of greedy trolls weighing you down..." View Full Article
Posted: Nov 11, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Feb 19, 2019
Category: The Musician Business
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**Guest post written by Donna Maurer, a contributor on multiple music blogs and lover of creating helpful articles for her fellow musicians and music lovers.
"If you want to be successful as a musician today, you must learn to diversify your income streams. That way, when the live gigs and album sales slow down, you’ll still have money coming in from other areas to keep you going until things pick up...Here are some unique and creative ways to make money when your career hits a lull."
Posted: Jan 7, 2019
Category: Marketing
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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.
"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."
Posted: Sep 11, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital." View Full Article
Posted: Jun 18, 2018
Category: Promotion
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**Guest post written by Andrew Jones of Checkered Owl Media.
"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."
Posted: May 29, 2018
Category: Music Streaming
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**Guest post written by Cameron of The Singer's Corner, a great place to learn a new approach to singing, receive tips to make you better, or learn ways to be the best of the best.
"In the present context, business sustainability refers to the overall business model and the decisions taken in the realm of financial and social aspects. Building a sustainable business is all about building a business with a long-term perspective in mind...Before we get into the part whether music streaming businesses are sustainable or not, let us briefly know the story of music streaming services..."
Posted: Mar 26, 2018
Category: Marketing
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**Guest post written by Lucie Watson of Platoon.
"If you’re working in the music industry as an artist, manager, label, distributor or any other field you’ve probably had or heard a conversation about the power of Spotify playlists. Some questions I frequently get asked are “how can I get on Spotify’s playlists?” or “how can I get on New Music Friday?” or “when can I start to see playlist additions?”. What I’d love to tell artists and managers is that it’s easy...but more often than not the response I give is this: there’s no way I can guarantee placement on a playlist ahead of a release."
View Full ArticlePosted: Jan 22, 2018
Category: Marketing
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**Guest post written by Cassie Steele, content editor for GuitarFella.com.
"The internet has opened up a world of opportunity for musicians, enabling you to release music to a wide audience without the gatekeepers of record labels or a distribution company. However, you need to know what you’re doing. Releasing music online without a marketing plan and expecting it to sell is like dropping your CD in Times Square and expecting a record producer to pick it up..."
View Full ArticlePosted: Nov 27, 2017
Category: Fans
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**Guest post written by Amanda Kenyon founder of Blue Crane Music, a New England based artist management, booking, and consulting service dedicated to helping musicians grow their careers.
"Do you ever wonder how other people discover new music? YOUR music? We did...So we did what any modern day Joe would do to answer such a question: ask friends on social media. And here you have it, the unofficial survey results." View Full Article
Posted: Mar 27, 2017
Category: Promotion
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. This is a proven strategy that has been working for several years. But, especially now that so many musicians are applying it, I’m not sure it’s all that it’s cracked up to be anymore. And it’s not as simple as picking songs you like and recording your own versions..."
View Full ArticlePosted: Jan 17, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
This is the last part of "50 Ways to Promote Your Music and Grow Your Fanbase".
View Full ArticlePosted: Jan 3, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
"Succeeding in the music industry is hard work. You're competing with literally millions of people crawling their way to the top. However, most of these people don't know how to effectively market themselves or their music...Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business. Here's a list of 50 music marketing strategies to get you started..."
View Full ArticlePosted: Aug 17, 2015
Category: The Musician Business
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**Guest post by Stephen Wrench, CEO of Musik and Film.
"I recently had the pleasure of pitching a very talented well produced artist to major labels...They never listened to it [the music] because their social media numbers were not good enough?"
View Full ArticlePosted: Jan 12, 2015
Category: Online Presence
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**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.
"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."
View Full Article