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IOTM Blog

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Social Media Image Sizes for 2023

Posted: Jan 10, 2023

Category: Social Media

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**Guest post originally featured in the Symphonic Distribution Blog.

 

Social Media Image Sizes


"If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on socials. Social platforms change their preferred image sizing and formatting every year, so make sure to update yours accordingly! To help you out, here are the updated requirements for 2023..."

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How To Blow Up On TikTok - 11 Key Tips

Posted: Sep 27, 2022

Category: Social Media

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**Guest post written by Yona Marie, originally featured in her blog.

 

TikTok Tips


"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"

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Why TikTok Is The Best Platform To Promote Your Music

Posted: May 24, 2022

Category: Social Media

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**Guest post by One Submit, the ultimate music submission platform.

 

"TikTok is one of the most popular social media platforms to date. If you are an up & coming artist and want to know the best way to expose & promote your music on TikTok, you came to the right place...A massive benefit of using TikTok is that it brings with a sense of authenticity and creativity to its platform, which allows creators to explore and use their imagination to its fullest, with only minor limitations in place...The question I'm sure you are wondering is, “how do I upload a song on TikTok?”"

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How To Get a Clubhouse Invite: What is Clubhouse & Why Does it Matter?

Posted: May 24, 2021

Category: Social Media

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**Guest post by Vince Martellacci of ForgeCollective.


"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."

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Facebook's [not new] Music Guidelines - What Artists Need to Know

Posted: Sep 21, 2020

Category: Social Media

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Facebook AC


"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."

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How To Get More Clients For Your Music Business From Facebook

Posted: Jul 20, 2020

Category: Social Media

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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

 

Facebook Free - Entrepreneur Drummer


"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."

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8 Tips to Help You Maximize Your Efforts With Social Media Marketing

Posted: Dec 9, 2019

Category: Social Media

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**Guest post written by Wassim Awess, founder of the Music Career Guide.

 

8 Tips Social Media - Wassim Awess


"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."

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How To Make Great Social Media Banners

Posted: Jun 17, 2019

Category: Social Media

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Social Banners - Legit Musician


"The main graphics banners on social media is one thing that we need to get correct to make a big impact [on social media]. The only problem is that each platform has their own way of displaying these graphics...Let’s start with sizes for each platform."

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5 Actionable Tips To Boost Your Social Media Following

Posted: Jan 22, 2019

Category: Social Media

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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.

 

5 Social Media Actionable Tips


"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."

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Facebook’s Music Moves: How to Engage Your Fanbase with Lip Sync Live

Posted: Aug 13, 2018

Category: Social Media

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**Guest post written by Leonard Patterson, an entrepreneur, certified content marketer, frequent hi-fiver and Founder of IndieBandCoach.com.

 

FB Lip Sync Blog
"Not only has Facebook been making tons of copyright deals with major and indie labels, but have now announced a new feature called “Lip Sync Live”...Imagine being able to go live at your next gig and record your best covers and not have your video taken down...Finally, right?"


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The Musician’s Guide to Instagram

Posted: Jul 7, 2018

Category: Social Media

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

Guide to IG - Cyber PR


"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."

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How to Harness the Power of Targeted Facebook Ads to Build Your Fanbase

Posted: Jun 11, 2018

Category: Social Media

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**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.

 

"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."

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Social Media For Musicians - 10 Tactics For Success

Posted: Jan 8, 2018

Category: Social Media

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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.

 

Social Media 10 Tactics Zing


"You’re an aspiring musician and you don’t have much time to dedicate to social media...The good news is there are certain social media smarts that work regardless of which channel you're on. These tips are channel agnostic - i.e. they're perennial tips that can be used on whichever your platform of choice happens to be."

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How To Get Started With Social Media Marketing

Posted: Dec 4, 2017

Category: Social Media

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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.

 

Get Started W/ Social Media - Zing Inst.
"The commonest mistake that musicians make is not to consider who they are trying to reach with each platform. That’s right. You need to think who are you trying to reach. And the complexity doesn't stop there. People you’re trying to reach don’t all use the same social media channels either..."

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Instagram Tips for Musicians: How to Properly Use Geo-Tagging

Posted: Oct 16, 2017

Category: Social Media

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**Guest post by Vinnie Hines of Artist Collective, as featured in their Instagram Growth Program newsletter.

 

AC IG Geo-Targeting
"Geotags are one of the most underused aspects of Instagram posts and stories. This is much more useful than just showing off where you've been. As a musician, you'll be able to leave a trail of influence behind your daily life, bringing more fans to you with ease."

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Facebook For Bands | Hacking the Promotion Machine

Posted: May 8, 2017

Category: Social Media

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**Guest post by Paul Doffing, (Indie musician, and marketer at BlitzMetrics).

 

"Making a living as a performer, band, or songwriter relies on one major factor: finding your audience. Today a great bulk of “audience finding” happens online, amidst the rapidly evolving mechanics of social media. Whether you regard the pervasiveness of social media as a positive or a negative thing, social media is a tool that you can utilize to get heard. In this post I’ll explain how to get the most out of Facebook, but first, a little history."

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9 Reasons Why You Have No Followers

Posted: Feb 6, 2017

Category: Social Media

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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.

 

"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."

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7 Musician Rules For Instagram / Snapchat Stories

Posted: Dec 19, 2016

Category: Social Media

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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business. It originally appeared on Ari's Take.

 

Ari
"I get it. It’s so annoying every time a new social site pops up or updates their platform and then you have to completely relearn it (or start to lean in). The DIY world was a hell of a lot simpler when there was just one social network that mattered: Myspace. But those years are behind us. Let me help you make some sense of this all before we dig into it..."

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Hashtags 101: How to Use Them & Why They Matter

Posted: Jul 18, 2016

Category: Social Media

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

"What’s the deal with hashtags? Some of us have never hated the pound (#) sign more than we do right this minute. Some of us love it! Still others of us have no clue what it means or how it’s used in the world of social media. Well today we are going to explore the hashtag. Think of this as Hashtag 101!"

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If You Aren’t Using Facebook Video You Will Miss Out

Posted: Jul 12, 2016

Category: Social Media

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

Facebook Video
"I’ve been meaning to write a blog for a while about how CRITICAL video is becoming to Facebook, but this week I read 3 important pieces of news confirming that Facebook is going full focus on video, so it’s time to actually get this out. I’ll keep it fairly tight, but, if it’s going to get TLDR (Too Long; Didn't Read) for you let’s make this super clear, if you want to be successful at social media moving forward Facebook video better be a part of your plans..."

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Musicians, do you NEED to be on Snapchat?

Posted: Nov 23, 2015

Category: Social Media

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**Guest post written by Chris Robley, originally featured in the DIY Musician Blog.

 

Snapchat
"If you’ve been on the planet for more than a quarter century, you could be forgiven for not really knowing much about Snapchat...with 77% of college students using the app daily, and over 400 millions “snaps” a day (and a valuation of $16 billion) Snapchat can’t really be ignored anymore. So let’s ask the question: do you need to be on Snapchat as a musician?"

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6 Wrong Ways to Start a New Twitter Account for your Band, and How to Make them Right

Posted: Jun 30, 2015

Category: Social Media

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**Guest post written by Frederic Sahyouni of SplashFlood, a mobile app that rewards musicians for their talent.

 

"So you started a new band or a new solo music project and, as you absolutely must, you want to set up your online presence on all the typical social media platforms available...Here is a list of things you should and should not do in order to kickstart your social media presence on Twitter..."

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The Bright Side of Social Media

Posted: May 18, 2015

Category: Social Media

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**Guest post written by Melinda Lewis of ScatterRadio.

 

"The evolution from simply surfing the internet on a computer to consuming content on mobile phones has put a growing emphasis on social media. And, the pressure to be “good” at social media has never been stronger...Your audience may be inundated with the same messages from different people and the quest to stand out oftentimes seems like an uphill battle. Instead of focusing on the quantity, cultivate quality..."

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One Great Way Artists Can (Not) Annoy Friends And Facebook Followers!

Posted: Apr 7, 2015

Category: Social Media

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

"FB events [are great. They] get you all the details and can be a perfect way to get show info; HOWEVER, there is one kind of invite that becomes REALLY tiresome: Invites to shows that are nowhere near me..."

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5 Ways Bands and Musicians Can Leverage Social Media

Posted: Oct 14, 2013

Category: Social Media

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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"If your band doesn’t take the time to build and maintain a strong social following, then chances are you’ll get left behind. I hate to break it you, but there’s a lot of independent bands and musicians out there. Even if you’re from a small town in the middle of nowhere, your online presence helps you compete on a global scale." Here's how...

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