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IOTM Blog

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How to Find Playlists on Spotify that Accept New Music Submissions

Posted: Dec 13, 2021

Category: Promotion

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**Guest post written by Andrei Kryssov, founder of Modern Guitar Hub, a site that publishes concise guitar-related articles and lessons for guitar players who have busy schedules. A guitarist for over 20 years, Andrei has recorded and performed with various Rock and Jazz bands.

 

Andrei Kryssov
"For an indie artist, Spotify Playlists are a very effective way to increase awareness of your music and grow your fanbase. As a musician with limited recognition, I've found getting added to Playlists on Spotify to be one of the best ways to promote my band's music. Remember, placement on the right Playlist could change your music career! But how do you start? How do you find these Playlists? In this post I’ll discuss four tactics that you can use to find Playlists on Spotify that are accepting music submissions."

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Music PR: Why Publicity Does NOT Sell Music (and Why This is Okay)

Posted: Nov 8, 2021

Category: Promotion

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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.

 

Publicity Does Not Sell Music


"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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Spotify CEO demands NEVER-ENDING WORK?? ...Are we SLAVES? | Words of Fang #30

Posted: Aug 17, 2020

Category: Music Streaming

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Fang - Daniel Ek


"Daniel Ek, the CEO of Spotify, has been in hot water after stating that musicians "can’t record music once every three to four years and think that’s going to be enough". Is he right? Are we just slaves to never-ending work?"

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Value of Word of Mouth Marketing and Tips for Successfully Translating Hype into Sales

Posted: Jul 6, 2020

Category: Marketing

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**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

Les Flair - Word of Mouth


"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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What I learned on our cross country tour (An Infographic)

Posted: Jun 8, 2020

Category: Touring

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**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.

 

Bug Hunter 2019 Tour Infographic


"It started as a plan to play a couple East Coast shows while attending our old drummer’s wedding in North Carolina. Eventually our radius got so big that we just decided: “Hey, let’s just drive out there and play a show every night along the way”. So we packed up the minivan in Seattle and drove for 15 days, playing 14 shows without any prior experience in the markets we were visiting (save for Seattle and Portland)."

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What To Do When Your Gig Is Cancelled

Posted: Mar 30, 2020

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Gig Cancelled - Legit Musician


"I wanted to come up with a few ideas for you if you are dealing with lost revenue from a gig being cancelled. I also wanted to make this post more universal than just for this latest pandemic. My hope is that you can use these ideas for a cancelled gig under any circumstances."

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Making a Living as an Independent Artist

Posted: Sep 3, 2019

Category: The Musician Business

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**Guest post written by Jake Shane, an American singer-songwriter and guitarist who resides in Spain. He makes his living as an independent artist by touring around Europe. His fourth album will be released in October, 2019.

 

Jake Shane - Making A Living as an Indie


"A recent article by Larry Fitzmaurice titled “17 Indie Artists on Their Oddest Odd Jobs That Pay the Bills When Music Doesn’t” is by turns comforting and deflating to the indie musician...Contrastingly to me, none of those artists makes their living exclusively from music, and many of them actually lose money touring. So, what does this mean for musicians in general, and me specifically? Well, a variety of things, but I’ll limit myself to three important factors..."

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Spotify Criticized For 'Dance Like Nobody's Paying' Ad Campaign

Posted: Jul 15, 2019

Category: Music Streaming

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**Guest post written by Tatiana Cirisano, originally featured on Billboard.com.

 

Spotify Ad Billboard Feature Blake Morgan


"Spotify is drawing heat from artists and music execs for an ad campaign that urges listeners to "dance like nobody's paying," a pitch for its free 30-day Spotify Premium trial..."

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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Why Artists Should Focus On The Spotify Artists App

Posted: Feb 11, 2019

Category: Music Streaming

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**Guest post written by Chris Senner, keyboardist for Vinyl Theatre and founder of Keyboard Kraze.

 

Chris Senner Vinyl Theatre


"Everyone knows that Spotify is one of the most important platforms for musicians in today's day and age. However, most people don't understand why...The Spotify Artists App allows musicians to track their results and see cold hard numbers on what a song that is connecting looks like."

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How To Get The Most Out Of Spotify

Posted: Jan 14, 2019

Category: Music Streaming

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

howtogetthemostoutofspotify - legit musician


"As an indie musician, I love Spotify even more [than as a listener/fan]. I can release music on a platform where millions of music lovers are. I recently dove into all the things we can do with Spotify as an indie musician. Now, I will show you how to get the most out of Spotify."

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Why I Ditched Music Streaming Services (for the moment) and Bought A 1-800 Number

Posted: Dec 10, 2018

Category: Marketing

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**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.

 

Telephone Joshua Bloomberg


"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."

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Create a Pre-Save For Spotify and Apple Music in 4 Steps

Posted: Nov 26, 2018

Category: Marketing

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**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.

 

Presave Adva


"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."

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Releasing Indie Music Is Like a Message in a Bottle: My Experience Getting Heard

Posted: Oct 29, 2018

Category: Music Streaming

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**Guest post written by Angela Predhomme, a singer-songwriter / music producer of inspiring soulful songs.

 

Releasing Music on Streaming Services - Angela Predhomme


"As independent artists releasing music on streaming services, we have one goal: that people come across our music and like it...First, I’ll go over a little background information about music streaming and promotion, and then share the details of my own personal experience..."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Stop Selling To Everybody. Find Your Dream Fan Instead.

Posted: Aug 27, 2018

Category: Fans

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Dream Fan Legit Musician


"One of the biggest pitfalls we fall into as musicians is trying to sell to everybody. We think if our music is really good then everybody will like it...Once you know who really likes your music then you can market yourself more effectively. So stop selling to everybody, and start selling to your DREAM FAN."

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How to Get Your Music on Discover Weekly & Release Radar

Posted: Jun 25, 2018

Category: Promotion

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**Guest post originally featured on Ditto.com.

 

Discover Weekly Release Radar Ditto
"Musicians often focus on making it onto curated playlists, whether that’s Spotify’s own weekly compilations like New Music Mondays or alternative playlists built by independent users. However, if your aim is to gain more streams, getting on algorithmic playlists like Discover Weekly and Release Radar can be much more effective...Before we delve into Release Radar and Discover Weekly individually, here are a couple of pieces of advice that apply to getting on both of these algorithm-based playlists..." View Full Article

The Sustainability of Music Streaming Platforms

Posted: May 29, 2018

Category: Music Streaming

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**Guest post written by Cameron of The Singer's Corner, a great place to learn a new approach to singing, receive tips to make you better, or learn ways to be the best of the best.

 

Cameron - The Singer's Corner


"In the present context, business sustainability refers to the overall business model and the decisions taken in the realm of financial and social aspects. Building a sustainable business is all about building a business with a long-term perspective in mind...Before we get into the part whether music streaming businesses are sustainable or not, let us briefly know the story of music streaming services..."

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How Can I Get on Spotify’s Playlists?

Posted: Mar 26, 2018

Category: Marketing

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**Guest post written by Lucie Watson of Platoon.

 

"If you’re working in the music industry as an artist, manager, label, distributor or any other field you’ve probably had or heard a conversation about the power of Spotify playlists. Some questions I frequently get asked are “how can I get on Spotify’s playlists?” or “how can I get on New Music Friday?” or “when can I start to see playlist additions?”. What I’d love to tell artists and managers is that it’s easy...but more often than not the response I give is this: there’s no way I can guarantee placement on a playlist ahead of a release."

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Spotify’s Fatal Flaw Exposed: How My Closed-Door Meeting with Execs Ended in a Shouting Match

Posted: Jan 15, 2018

Category: Royalties

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**Guest post written by Blake Morgan, artist, musician, record producer, CEO of ECR Music Group, and founder of #IRespectMusic. Originally featured in The Huffington Post and later featured in The Trichordist and Digital Music News.

 

Last week, Blake Morgan published a story in the Huffington Post that discussed his heated exchange with Spotify execs in a closed-door "artists-only" meeting. Just as the article was gaining traction, it was suddenly removed...Here's Blake's original article...

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How Your Music Can Get Discovered by New Fans

Posted: Nov 27, 2017

Category: Fans

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**Guest post written by Amanda Kenyon founder of Blue Crane Music, a New England based artist management, booking, and consulting service dedicated to helping musicians grow their careers.

 

Get Discovered Chart - Blue Crane Music
"Do you ever wonder how other people discover new music? YOUR music? We did...So we did what any modern day Joe would do to answer such a question: ask friends on social media. And here you have it, the unofficial survey results."

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This Spotify Payment Prediction Should Not Surprise You

Posted: Sep 11, 2017

Category: Music Streaming

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

 

Spotify Prediction
"Do you think a Spotify payment like .004891 cents per play sucks? Then you are gonna love this…"

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Playlisting and How Indie Artists Should be Using it

Posted: Feb 21, 2017

Category: Marketing

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**Guest post by Garrison Snell of Crosshair.

 

"Placement on playlists is the digital equivalent of radio placement, except that playlists aren't limited by geographical location AND they can be used to work your song into bigger playlists...Influencer marketing (placing stuff with influential digital celebs) is still the most organic form of promotion and word of mouth..."

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[Free eBook] 23 Ways Musicians Can Make Money

Posted: Aug 23, 2016

Category: The Musician Business

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**Guest post written by Bandzoogle.com.

 

"One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” to help musicians and bands find ways to generate more money for their careers."

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