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IOTM Blog

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How To Be Your Own Music Publicist: Part 2

Posted: Nov 23, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Own Music Publicist 2 - Cyber PR
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts"

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Should you focus your efforts on playlists with Spotify, Apple Music, Deezer or Tidal

Posted: Oct 25, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - 4 Playlisting Platforms


"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."

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How To Submit Your Music to Spotify Editorial Playlists

Posted: Sep 20, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Submit to editorial playlists 1


"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."

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WANT YOUR MUSIC ON SPOTIFY? 5 THINGS TO KNOW ABOUT DIGITAL DISTRIBUTORS

Posted: Aug 30, 2022

Category: The Musician Business

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**Guest post written by Digby Pearson, founder of Earache Records.

 

Digby Pearson


"...every new band or artist needs to get their music online if they want to be heard by as many people as possible...Playlists on platforms like Spotify have the potential to propel a song into the public sphere as much as the charts or radio play. And if your music gets used in a viral TikTok video, you could soon see your fanbase soar. Music distributors help to make that happen...If you’re ready to take the next step in your music career and want your tunes to be heard by more people, here are five things you should know about how digital distribution - and the distributors that make it happen - work."

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How To Spot A Fake Spotify Playlist

Posted: Aug 16, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Spotify Playlist Fraud


"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."

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10 Ways to Fail as an Independent Artist - Episode 267

Posted: Jul 12, 2022

Category: The Musician Business

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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.

 

10 Ways to Fail


"So, normally I talk about frameworks for success, just like in the last episode of The New Music Industry Podcast. This episode is going to be a little different. What follows is a framework for failure. Now, this might seem a little strange, but by the end of it, I think you will begin to see how powerful an exercise it can be...Let’s get into this."

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Be Careful! The Big Bad Spotify Playlisters Wolves Are On The Loose!

Posted: Jun 21, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Playlist Wolves 1


"Spotify is one of the biggest online platforms for streaming and promoting music in 2022. Spotify currently has an astonishing 406m active users and is listed on the New York Stock Exchange. Spotify has created an amazing platform for indie artists to promote their music. Spotify’s success however, has led to the unfortunate establishment of Spotify playlist fraud and scams. From fake Spotify playlists to fake streams, there are many scams you should be aware of when using Spotify to promote your music."

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Why TikTok Is The Best Platform To Promote Your Music

Posted: May 24, 2022

Category: Social Media

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**Guest post by One Submit, the ultimate music submission platform.

 

"TikTok is one of the most popular social media platforms to date. If you are an up & coming artist and want to know the best way to expose & promote your music on TikTok, you came to the right place...A massive benefit of using TikTok is that it brings with a sense of authenticity and creativity to its platform, which allows creators to explore and use their imagination to its fullest, with only minor limitations in place...The question I'm sure you are wondering is, “how do I upload a song on TikTok?”"

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How to Find Playlists on Spotify that Accept New Music Submissions

Posted: Dec 13, 2021

Category: Promotion

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**Guest post written by Andrei Kryssov, founder of Modern Guitar Hub, a site that publishes concise guitar-related articles and lessons for guitar players who have busy schedules. A guitarist for over 20 years, Andrei has recorded and performed with various Rock and Jazz bands.

 

Andrei Kryssov
"For an indie artist, Spotify Playlists are a very effective way to increase awareness of your music and grow your fanbase. As a musician with limited recognition, I've found getting added to Playlists on Spotify to be one of the best ways to promote my band's music. Remember, placement on the right Playlist could change your music career! But how do you start? How do you find these Playlists? In this post I’ll discuss four tactics that you can use to find Playlists on Spotify that are accepting music submissions."

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Music PR: Why Publicity Does NOT Sell Music (and Why This is Okay)

Posted: Nov 8, 2021

Category: Promotion

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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.

 

Publicity Does Not Sell Music


"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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Spotify CEO demands NEVER-ENDING WORK?? ...Are we SLAVES? | Words of Fang #30

Posted: Aug 17, 2020

Category: Music Streaming

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Fang - Daniel Ek


"Daniel Ek, the CEO of Spotify, has been in hot water after stating that musicians "can’t record music once every three to four years and think that’s going to be enough". Is he right? Are we just slaves to never-ending work?"

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Value of Word of Mouth Marketing and Tips for Successfully Translating Hype into Sales

Posted: Jul 6, 2020

Category: Marketing

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**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

Les Flair - Word of Mouth


"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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What I learned on our cross country tour (An Infographic)

Posted: Jun 8, 2020

Category: Touring

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**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.

 

Bug Hunter 2019 Tour Infographic


"It started as a plan to play a couple East Coast shows while attending our old drummer’s wedding in North Carolina. Eventually our radius got so big that we just decided: “Hey, let’s just drive out there and play a show every night along the way”. So we packed up the minivan in Seattle and drove for 15 days, playing 14 shows without any prior experience in the markets we were visiting (save for Seattle and Portland)."

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What To Do When Your Gig Is Cancelled

Posted: Mar 30, 2020

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Gig Cancelled - Legit Musician


"I wanted to come up with a few ideas for you if you are dealing with lost revenue from a gig being cancelled. I also wanted to make this post more universal than just for this latest pandemic. My hope is that you can use these ideas for a cancelled gig under any circumstances."

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Making a Living as an Independent Artist

Posted: Sep 3, 2019

Category: The Musician Business

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**Guest post written by Jake Shane, an American singer-songwriter and guitarist who resides in Spain. He makes his living as an independent artist by touring around Europe. His fourth album will be released in October, 2019.

 

Jake Shane - Making A Living as an Indie


"A recent article by Larry Fitzmaurice titled “17 Indie Artists on Their Oddest Odd Jobs That Pay the Bills When Music Doesn’t” is by turns comforting and deflating to the indie musician...Contrastingly to me, none of those artists makes their living exclusively from music, and many of them actually lose money touring. So, what does this mean for musicians in general, and me specifically? Well, a variety of things, but I’ll limit myself to three important factors..."

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Spotify Criticized For 'Dance Like Nobody's Paying' Ad Campaign

Posted: Jul 15, 2019

Category: Music Streaming

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**Guest post written by Tatiana Cirisano, originally featured on Billboard.com.

 

Spotify Ad Billboard Feature Blake Morgan


"Spotify is drawing heat from artists and music execs for an ad campaign that urges listeners to "dance like nobody's paying," a pitch for its free 30-day Spotify Premium trial..."

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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Why Artists Should Focus On The Spotify Artists App

Posted: Feb 11, 2019

Category: Music Streaming

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**Guest post written by Chris Senner, keyboardist for Vinyl Theatre and founder of Keyboard Kraze.

 

Chris Senner Vinyl Theatre


"Everyone knows that Spotify is one of the most important platforms for musicians in today's day and age. However, most people don't understand why...The Spotify Artists App allows musicians to track their results and see cold hard numbers on what a song that is connecting looks like."

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How To Get The Most Out Of Spotify

Posted: Jan 14, 2019

Category: Music Streaming

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

howtogetthemostoutofspotify - legit musician


"As an indie musician, I love Spotify even more [than as a listener/fan]. I can release music on a platform where millions of music lovers are. I recently dove into all the things we can do with Spotify as an indie musician. Now, I will show you how to get the most out of Spotify."

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Why I Ditched Music Streaming Services (for the moment) and Bought A 1-800 Number

Posted: Dec 10, 2018

Category: Marketing

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**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.

 

Telephone Joshua Bloomberg


"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."

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Create a Pre-Save For Spotify and Apple Music in 4 Steps

Posted: Nov 26, 2018

Category: Marketing

social media promotion spotify distribution music album release apple music playlists marketing plan adva mobile blog Alper Tuzcu

**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.

 

Presave Adva


"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."

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Releasing Indie Music Is Like a Message in a Bottle: My Experience Getting Heard

Posted: Oct 29, 2018

Category: Music Streaming

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**Guest post written by Angela Predhomme, a singer-songwriter / music producer of inspiring soulful songs.

 

Releasing Music on Streaming Services - Angela Predhomme


"As independent artists releasing music on streaming services, we have one goal: that people come across our music and like it...First, I’ll go over a little background information about music streaming and promotion, and then share the details of my own personal experience..."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Stop Selling To Everybody. Find Your Dream Fan Instead.

Posted: Aug 27, 2018

Category: Fans

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Dream Fan Legit Musician


"One of the biggest pitfalls we fall into as musicians is trying to sell to everybody. We think if our music is really good then everybody will like it...Once you know who really likes your music then you can market yourself more effectively. So stop selling to everybody, and start selling to your DREAM FAN."

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