Posted: Dec 20, 2021
**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.
"Want to see how to promote your music event to get more people?
If you want to get more people to attend your music event, keep reading.
I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy.
Why social media?
According to statistics, 79.8% of people in Australia use social media websites. So if you choose the right social media marketing strategy, you will reach a wider audience and drive event attendance. Here are a few tips you can use to boost your event marketing efforts.
The first step you should take is to define your target audience and analyze what social media platforms you should use. For instance, if you run a music event for high schoolers, it will be wise of you to promote your music event on TikTok. Or, if you target millennial females, it will be a good idea to create diverse content for Instagram.
Basically, you can promote your event on only one specific platform or on all media you are currently present. It all depends on your current social media marketing strategy (if you have one) and the preferences of your target audience.
Keep in mind that you will unlikely drive the attendance if you start to promote your event two days before the event. To get the best marketing result, you should start building buzz around your music event for at least three weeks before the event.
The earlier you launch your promotional campaign, the better. If you launch the campaign a few weeks in advance, music lovers will have enough time to adjust their plans to get to your concert.
Don’t rush to provide social media users with too many details regarding your event from the very beginning. Create an intrigue first. Make people curious about your music event and encourage them to follow you on social media.
Let’s consider an example to understand how this marketing tactic works. Organizers of Wildlands Festival don’t announce the full lineup in the very first post. They inform social media users that “full lineup coming soon” and that triggers users’ curiosity.
Do you have photos and videos from the past music events that represent “the vibe” of the event?
Share those images on social media. It will help you engage your target audience and drive attendance. Once people see how fun your past event was, they will want to attend the upcoming event.
The fear of missing out (FOMO) is the desire to be in on the action and to be “in the know”. Marketers use FOMO to influence buyers’ decisions and increase sales.
When people feel like they are about to “miss a great opportunity”, they decide to take action. Therefore, if you make people believe that your music event is a “great opportunity they can't miss”, they will be more likely to buy tickets to your event.
How can you add FOMO to your event marketing? Use phrases that create a sense of urgency, such as “only ten spots left” and “the music event you don’t want to miss”. Also, consider building hype with a visual event countdown.
Do you want to maximize your marketing efforts? Use the power of words to convince people that your event is worth attending.
Describe your event in the way you would describe it to your best friend. Write not only about the songs you will listen to but also about the memorable experience you will get. Use more adjectives to help readers to imagine how much joy your music event will bring them.
If you don’t have such a skill, you can get writing help online. You could use a site like Fiverr to hire content creators who know how to write engaging posts for Facebook and Instagram.
Music lovers want to know how much it will cost them to attend your event. Therefore, you should provide pricing information upfront.
Also, you should make it clear where, when, and how people can buy tickets. If you offer any discounts, for instance, discounts for military veterans, you should specify that in your social media post.
Every time you share updates regarding your music event, don’t forget to indicate the date and time of the event. It will remind your followers that they need to add your event to their schedule in order not to miss it.
It’s always a good idea to tag event participants (musicians, sponsors, organizers) in promotional social media posts. Why? If your followers know little or nothing about the invited musicians, they will be able to check musicians’ accounts and get familiar with their songs.
What about famous musicians? You should tag them in social media posts too. It will help you to attract more fans and increase engagement.
Influencer marketing is another great tool you can use to promote your music event. Reach out to local bloggers who might be interested in attending your event and offer them to collaborate. Ask them to write a social media post about your event and provide them with free tickets and/or monetary rewards.
Creating event posters and posting them around town can really increase pre-show hype. Having an eye-catching poster with information about the show with a scannable QR code encouraging people to visit your social media event page.
This will make it much more likely that they will share and discuss the event with people in their circle. Hang them up in highly visible, high-traffic areas around the venue where you're hosting your music event. Click here to see how you can get awesome event posters and flyer designs for pretty cheap.
Social media platforms are a great place to reach music lovers and invite them to your event. So we highly suggest you put extra effort into building a social media marketing strategy and bringing it to life. For more on what you can do between shows, read this post on how to get your music heard."
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