IOTM Blog
Posted: Jul 1, 2025
Category: The Musician Business
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**Guest post written by Octavius Crouch, Founder & CEO of Red Octave.
"If you're an independent artist or label looking to hire a team for label services, the options can be overwhelming. From companies with polished pitch decks to flashy Instagram pages showing off work with major-label artists, it can be hard to tell who actually knows how to build success from the ground up and who only knows how to ride on someone else's momentum...When you’re hiring a label-services team, you need partners who understand what it means to grow something from zero."
View Full ArticlePosted: Jun 17, 2025
Category: Merch
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**Guest post written by Tony van Veen, originally featured in the Disc Makers Blog.
"One of the questions our Disc Makers product specialists get asked the most is this: If I spend $1000 to press vinyl, will I make my money back? In this article, I’ll discuss the cost of vinyl records and what your profit margins will be when you sell your records directly to fans. This will allow us to calculate how many records you’ll need to sell to cover your vinyl manufacturing cost. I’ll also explain the profit margins for distributors and stores, and I’ll provide some surefire tips for making money on vinyl. Let’s get started..."
View Full ArticlePosted: Jun 3, 2025
Category: Fans
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**Guest post by Morgan Coates, Head of Music Partnerships at IYK.
"Most artists don’t know much about the fans attending their shows. That detailed demographic data is often siloed in ticketing platforms and with promoters, who aren’t incentivized to share fan data with artists. This is a massive issue for artists looking to maximize their return on the touring investment. After all, the people that show up to support you on tour are your most engaged fans. Over the life of a tour, thousands of fans could attend your shows and buy your merch, yet you don't know who they are."
Posted: May 14, 2025
Category: The Musician Business
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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.
"Building a career in music requires a ton of hard work and involves a wide array of both music and business activities. Whether you're an aspiring solo artist, a band looking to break into the industry or an established musician looking to grow your music career, having the ability to form a strong team behind you can make all the difference in achieving success. That said, knowing the right time to find a great manager, an entertainment lawyer, or fill other important roles is equally as important to your career progression. So if you want to know how to build a music team, here are our recommendations..."
Posted: Feb 19, 2025
Category: Merch
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**Guest post by Wes Wolfe of Tangible Formats - Custom Vinyl Records For All.
"For many independent artists, releasing vinyl isn’t a viable option. It’s impractical—the process is expensive and complex. The final product is heavy, inconvenient to transport, and takes up valuable space...Fortunately, we’re in a time when pressing plant capacity finally exceeds demand. Independent artists now have more options and leverage than they did just a few years ago...Releasing your music on vinyl is now more accessible for artists at any stage of their career."
Posted: Nov 5, 2024
Category: Touring
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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.
"Embarking on a tour is something every musician dreams of. It's a chance to travel, connect with fans, showcase your talent in new cities and build momentum for your music career...the whole process of booking a tour requires careful planning, organization and strategic decision-making. A missed flight, a canceled show or simple typo on the tour schedule can cause total chaos and put you at risk of losing a ton of money. So whether you're a solo artist or part of a band, here are my step-by-step recommendations to help you navigate the process of booking your first tour and setting yourself up for success."
Posted: Feb 13, 2024
Category: The Musician Business
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**Guest post written by Aaron Enneking as featured in the artist growth blog.
"Whether you manage a single artist or a roster of talent, keeping track of it all is no easy feat. From juggling emails, texts, and phone calls to coordinating travel logistics, navigating disparate calendars, and managing big personalities, there’s a lot of chance for error. Luckily, there are some great artist management tools out there to help you keep track of it all. You just have to know what to look for, as most project management tools aren’t geared for the music and entertainment space. So to help you choose the best artist management software for your organization, we’re looking at 10 questions you should ask when evaluating your options." View Full Article
Posted: Jan 3, 2024
Category: The Musician Business
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**Guest post written by Aaron Enneking as featured in the artist growth blog.
"Managing an unsigned artist can be a challenging yet immensely rewarding experience...Without the backing of a record label, you (and your artist) will have to take on multiple roles and responsibilities to ensure their success. However, don’t let that discourage you! As artists like Macklemore and Chance the Rapper have shown, there’s no limit to what an unsigned artist can achieve. In this article, we'll discuss eight tips for how to manage an unsigned artist and help them navigate the music industry." View Full Article
Posted: Nov 29, 2023
Category: Recording
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**Guest post written by Nick Braren, owner and operator of Upaya Sound. This was originally an excerpt from his new book COMPLETE CREATIVE CONTROL – The Art Of Recording Music Unveiled.
"Before you learn the foolproof process of what works, I want to first tell you about what things you should avoid. Knowing the mistakes of music production that others (me included) have made will further streamline your thought processes and stop you from wasting time, energy, money and gear. By knowing what not to do, it will become much clearer what to do instead."
View Full ArticlePosted: Jan 31, 2023
Category: Marketing
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**Guest post originally featured in the Symphonic Distribution Blog.
"Effective marketing is a fundamental part of being an artist. Without it, you, your music, and your branding can only go so far. This is where spending the money for thoughtful and dependable marketing comes into play. But how do you know how much money is the right amount to help you achieve your goals? In this part of our marketing journey series, we’ll break down everything you need to know about building a successful marketing budget..."
View Full ArticlePosted: Jan 18, 2023
Category: Promotion
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**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.
"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"
View Full ArticlePosted: Mar 1, 2021
Category: Touring
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**Guest post written by Gideon Waxman, a London based drummer & music educator. Originally posted on Soundfly's Flypaper.
"Although by no means a long run of shows, my band Familiar Spirit’s 2019 UK summer tour in support of American metal heavyweights Mushroomhead was an utterly insane and eye-opening experience — filled with wonderful people, great venues and an abundance of earth-shattering riffs. Having only formed a year ago, this was an opportunity that my band just couldn’t pass up, and I learned a lot from the experience. Here’s some of what I took away from the tour, and what I think young bands can do to prepare for and seize their own career-opening moments."
View Full ArticlePosted: Feb 8, 2021
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.
"In part four of our DIY music business series, we cover the tasks required to get your music written, recorded, produced, and made ready for distribution...Whether you handle all these roles for your music, or just a few, there are resources that can help with each."
View Full ArticlePosted: Jul 20, 2020
Category: Social Media
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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.
"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."
View Full ArticlePosted: Jun 22, 2020
Category: Recording
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**Guest post by Caleb J. Murphy, a songwriter-producer based in Austin, TX, and the founder of Musician With A Day Job, a blog to help part-time musicians succeed.
"Anyone can be their own producer. Don’t believe me? Read on and I’ll show you the whys and hows of producing music yourself..."
View Full ArticlePosted: May 14, 2018
Category: The Musician Business
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**Guest post written by Ellie Batchiyska, a writer for SoundStageDirect, the number one online source for the best vinyl records and turntables.
"The final step in your self-promotion efforts, however, should be none other than creating an EP...Having an EP is great for giving people a taste of your musical sound and style. Think of it as your curriculum vitae, a summary of your most impressive and promising work."
View Full ArticlePosted: Apr 4, 2016
Category: Merch
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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.
"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans." View Full Article
Posted: May 4, 2015
Category: Merch
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
""Don't rely on the promoters. As long as you put on a killer show and have killer merch, you'll always have enough gas to make it to the next stop"...The bottom line is that if you want to be a professional musician, you should have a solid merch setup and promote it effectively at your gigs. Because it might be the only money you make that night..."
View Full ArticlePosted: Oct 7, 2013
Category: Merch
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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!
"So let me tell you my strategy for this. Just like on the internet, content is king. The more the better. Your goal should be to have a merch option for everybody that wants to take a souvenir home. And make no mistake, that’s what it is. A souvenir..."
View Full ArticlePosted: Jun 3, 2013
Category: Merch
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Booking fees and ticket sales only represent a portion of a performer's income for everyone from the independent artist to the big name band selling out huge venues. As a result, it is essential to take advantage of any opportunity to bring in extra cash via merchandise sales for CD's, T-shirts, and the like. But how can you create an inventory of merchandise without breaking the bank? Here are a few places you might be able to score some great deals...
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