IOTM Blog
Posted: Jan 31, 2023
Category: Marketing
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**Guest post originally featured in the Symphonic Distribution Blog.
"Effective marketing is a fundamental part of being an artist. Without it, you, your music, and your branding can only go so far. This is where spending the money for thoughtful and dependable marketing comes into play. But how do you know how much money is the right amount to help you achieve your goals? In this part of our marketing journey series, we’ll break down everything you need to know about building a successful marketing budget..."
View Full ArticlePosted: Jan 18, 2023
Category: Promotion
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**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.
"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"
View Full ArticlePosted: Mar 1, 2021
Category: Touring
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**Guest post written by Gideon Waxman, a London based drummer & music educator. Originally posted on Soundfly's Flypaper.
"Although by no means a long run of shows, my band Familiar Spirit’s 2019 UK summer tour in support of American metal heavyweights Mushroomhead was an utterly insane and eye-opening experience — filled with wonderful people, great venues and an abundance of earth-shattering riffs. Having only formed a year ago, this was an opportunity that my band just couldn’t pass up, and I learned a lot from the experience. Here’s some of what I took away from the tour, and what I think young bands can do to prepare for and seize their own career-opening moments."
View Full ArticlePosted: Feb 8, 2021
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.
"In part four of our DIY music business series, we cover the tasks required to get your music written, recorded, produced, and made ready for distribution...Whether you handle all these roles for your music, or just a few, there are resources that can help with each."
View Full ArticlePosted: Jul 20, 2020
Category: Social Media
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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.
"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."
View Full ArticlePosted: Jun 22, 2020
Category: Recording
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**Guest post by Caleb J. Murphy, a songwriter-producer based in Austin, TX, and the founder of Musician With A Day Job, a blog to help part-time musicians succeed.
"Anyone can be their own producer. Don’t believe me? Read on and I’ll show you the whys and hows of producing music yourself..."
View Full ArticlePosted: May 14, 2018
Category: The Musician Business
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**Guest post written by Ellie Batchiyska, a writer for SoundStageDirect, the number one online source for the best vinyl records and turntables.
"The final step in your self-promotion efforts, however, should be none other than creating an EP...Having an EP is great for giving people a taste of your musical sound and style. Think of it as your curriculum vitae, a summary of your most impressive and promising work."
View Full ArticlePosted: Apr 4, 2016
Category: Merch
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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.
"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans." View Full Article
Posted: May 4, 2015
Category: Merch
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
""Don't rely on the promoters. As long as you put on a killer show and have killer merch, you'll always have enough gas to make it to the next stop"...The bottom line is that if you want to be a professional musician, you should have a solid merch setup and promote it effectively at your gigs. Because it might be the only money you make that night..."
View Full ArticlePosted: Oct 7, 2013
Category: Merch
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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!
"So let me tell you my strategy for this. Just like on the internet, content is king. The more the better. Your goal should be to have a merch option for everybody that wants to take a souvenir home. And make no mistake, that’s what it is. A souvenir..."
View Full ArticlePosted: Jun 3, 2013
Category: Merch
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Booking fees and ticket sales only represent a portion of a performer's income for everyone from the independent artist to the big name band selling out huge venues. As a result, it is essential to take advantage of any opportunity to bring in extra cash via merchandise sales for CD's, T-shirts, and the like. But how can you create an inventory of merchandise without breaking the bank? Here are a few places you might be able to score some great deals...
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