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IOTM Blog

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Social Media Image Sizes for 2023

Posted: Jan 10, 2023

Category: Social Media

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**Guest post originally featured in the Symphonic Distribution Blog.

 

Social Media Image Sizes


"If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on socials. Social platforms change their preferred image sizing and formatting every year, so make sure to update yours accordingly! To help you out, here are the updated requirements for 2023..."

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Complete SEO checklist for musicians

Posted: Sep 13, 2022

Category: Online Presence

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**Guest post written by Wes Walls of Bandzoogle.

 

BZ SEO Checklist


"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

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5 Additional Ways Singers & Hip-Hop Artists can Make Money Besides Shows and Royalties

Posted: Sep 6, 2022

Category: The Musician Business

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**Guest post written by Jesse Young El.

 

Make Money Jesse Young El


"You're an artist who's just starting out in your career. You've been hustling, grinding, and making connections for years, and you're finally starting to see some success. Your music is starting to get attention, and you're beginning to perform at shows and venues. Or maybe that's not your story at all. Maybe you're rarely getting calls for shows. Maybe the venue you do get booked in is paying you very little. Perhaps your music isn't generating much revenue from royalties. If any of these is the case, then you're really going to have to hustle differently to make additional income. But don't worry, there are ways that you can make money as a singer or hip-hop artist beyond just shows and royalties."

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3 Music Marketing Hacks You Should Know

Posted: Feb 14, 2022

Category: Marketing

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**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.

 

PromoteKit


"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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Facebook Partners with Tunecore and Distrokid

Posted: Jul 19, 2021

Category: Royalties

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Facebook Tunecore Distrokid
"Facebook recently released a new tool for indie artists to share their music in a much easier way. The social media giant announced their partnering with TuneCore and Distrokid early this summer. Cyber PR discusses what this means for indie artists and what the new partnership entails."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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TRIPLE your livestream audience! Multistreaming on a $100 Raspberry Pi using NGINX & RTMP

Posted: Oct 12, 2020

Category: Technology

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Fang Multistreaming Video


"Multistreaming is a great way to keep multiple audiences engaged or increase your reach on different platforms. Fang reveals the ARCANE SECRETS of setting up a multistream server on a $100 Raspberry Pi!"

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Facebook's [not new] Music Guidelines - What Artists Need to Know

Posted: Sep 21, 2020

Category: Social Media

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Facebook AC


"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."

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How To Get More Clients For Your Music Business From Facebook

Posted: Jul 20, 2020

Category: Social Media

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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

 

Facebook Free - Entrepreneur Drummer


"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."

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8 Tips to Help You Maximize Your Efforts With Social Media Marketing

Posted: Dec 9, 2019

Category: Social Media

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**Guest post written by Wassim Awess, founder of the Music Career Guide.

 

8 Tips Social Media - Wassim Awess


"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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5 Actionable Tips To Boost Your Social Media Following

Posted: Jan 22, 2019

Category: Social Media

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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.

 

5 Social Media Actionable Tips


"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Facebook’s Music Moves: How to Engage Your Fanbase with Lip Sync Live

Posted: Aug 13, 2018

Category: Social Media

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**Guest post written by Leonard Patterson, an entrepreneur, certified content marketer, frequent hi-fiver and Founder of IndieBandCoach.com.

 

FB Lip Sync Blog
"Not only has Facebook been making tons of copyright deals with major and indie labels, but have now announced a new feature called “Lip Sync Live”...Imagine being able to go live at your next gig and record your best covers and not have your video taken down...Finally, right?"


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The Musician’s Guide to Instagram

Posted: Jul 7, 2018

Category: Social Media

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

Guide to IG - Cyber PR


"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."

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An Intro To Video Marketing In 2018

Posted: Jun 18, 2018

Category: Promotion

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

Intro to Video Marketing - Checkered Owl


"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."

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How to Harness the Power of Targeted Facebook Ads to Build Your Fanbase

Posted: Jun 11, 2018

Category: Social Media

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**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.

 

"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."

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Do You Know What Your Fans Really Want?

Posted: Jan 29, 2018

Category: Marketing

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Do You Know What Fans Want - Legit Musician


"Find out what your fans want by asking them. I learned this little tip by following online guru Michael Hyatt. He does a reader survey every year, and he learns how to run his business from the results. Don’t be afraid to ask your fans what they want. Most of the time, they will be excited to share this info with you. It will make them feel more connected to you as well."

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How To Get Started With Social Media Marketing

Posted: Dec 4, 2017

Category: Social Media

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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.

 

Get Started W/ Social Media - Zing Inst.
"The commonest mistake that musicians make is not to consider who they are trying to reach with each platform. That’s right. You need to think who are you trying to reach. And the complexity doesn't stop there. People you’re trying to reach don’t all use the same social media channels either..."

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This Spotify Payment Prediction Should Not Surprise You

Posted: Sep 11, 2017

Category: Music Streaming

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

 

Spotify Prediction
"Do you think a Spotify payment like .004891 cents per play sucks? Then you are gonna love this…"

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Facebook For Bands | Hacking the Promotion Machine

Posted: May 8, 2017

Category: Social Media

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**Guest post by Paul Doffing, (Indie musician, and marketer at BlitzMetrics).

 

"Making a living as a performer, band, or songwriter relies on one major factor: finding your audience. Today a great bulk of “audience finding” happens online, amidst the rapidly evolving mechanics of social media. Whether you regard the pervasiveness of social media as a positive or a negative thing, social media is a tool that you can utilize to get heard. In this post I’ll explain how to get the most out of Facebook, but first, a little history."

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5 Ways to Use Facebook Live to Grow Your Band’s Reach

Posted: Mar 6, 2017

Category: Facebook

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**Guest post written by Josh Klemons, digital storyteller and strategist of Reverbal Communications.

 

"If you spend time on social media, you’re probably familiar with Facebook Live, a relatively new Facebook tool that allows you to broadcast live—in real time—directly to your audience...Facebook, at least for the time being, is extremely committed to this tool and is offering all implementers a powerful free gift for using it: guaranteed exposure and engagement! Here are 5 ways to use Facebook Live to greatly expand your band’s reach..." 

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9 Reasons Why You Have No Followers

Posted: Feb 6, 2017

Category: Social Media

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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.

 

"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."

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50 Ways to Promote Your Music and Grow Your Fanbase - Part 3

Posted: Jan 17, 2017

Category: Marketing

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**Guest post written by Nicholas Rubright of Dozmia.

 

This is the last part of "50 Ways to Promote Your Music and Grow Your Fanbase".

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