Posted: Jun 3, 2019
Category: Fans
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**Guest post written by Jordan Gates, of Megaphone Agency.
"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."
Posted: Jan 22, 2019
Category: Social Media
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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.
"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."
Posted: Sep 11, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital." View Full Article
Posted: Aug 13, 2018
Category: Social Media
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**Guest post written by Leonard Patterson, an entrepreneur, certified content marketer, frequent hi-fiver and Founder of IndieBandCoach.com.
"Not only has Facebook been making tons of copyright deals with major and indie labels, but have now announced a new feature called “Lip Sync Live”...Imagine being able to go live at your next gig and record your best covers and not have your video taken down...Finally, right?"
Posted: Jul 7, 2018
Category: Social Media
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."
View Full ArticlePosted: Jun 18, 2018
Category: Promotion
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**Guest post written by Andrew Jones of Checkered Owl Media.
"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."
Posted: Jun 11, 2018
Category: Social Media
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**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.
"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."
View Full ArticlePosted: Jan 29, 2018
Category: Marketing
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Find out what your fans want by asking them. I learned this little tip by following online guru Michael Hyatt. He does a reader survey every year, and he learns how to run his business from the results. Don’t be afraid to ask your fans what they want. Most of the time, they will be excited to share this info with you. It will make them feel more connected to you as well."
Posted: Dec 4, 2017
Category: Social Media
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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.
"The commonest mistake that musicians make is not to consider who they are trying to reach with each platform. That’s right. You need to think who are you trying to reach. And the complexity doesn't stop there. People you’re trying to reach don’t all use the same social media channels either..." View Full Article
Posted: Sep 11, 2017
Category: Music Streaming
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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"Do you think a Spotify payment like .004891 cents per play sucks? Then you are gonna love this…" View Full Article
Posted: May 8, 2017
Category: Social Media
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**Guest post by Paul Doffing, (Indie musician, and marketer at BlitzMetrics).
"Making a living as a performer, band, or songwriter relies on one major factor: finding your audience. Today a great bulk of “audience finding” happens online, amidst the rapidly evolving mechanics of social media. Whether you regard the pervasiveness of social media as a positive or a negative thing, social media is a tool that you can utilize to get heard. In this post I’ll explain how to get the most out of Facebook, but first, a little history."
View Full ArticlePosted: Mar 6, 2017
Category: Facebook
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**Guest post written by Josh Klemons, digital storyteller and strategist of Reverbal Communications.
"If you spend time on social media, you’re probably familiar with Facebook Live, a relatively new Facebook tool that allows you to broadcast live—in real time—directly to your audience...Facebook, at least for the time being, is extremely committed to this tool and is offering all implementers a powerful free gift for using it: guaranteed exposure and engagement! Here are 5 ways to use Facebook Live to greatly expand your band’s reach..."
View Full ArticlePosted: Feb 6, 2017
Category: Social Media
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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.
"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."
View Full ArticlePosted: Jan 17, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
This is the last part of "50 Ways to Promote Your Music and Grow Your Fanbase".
View Full ArticlePosted: Jan 3, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
"Succeeding in the music industry is hard work. You're competing with literally millions of people crawling their way to the top. However, most of these people don't know how to effectively market themselves or their music...Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business. Here's a list of 50 music marketing strategies to get you started..."
View Full ArticlePosted: Nov 14, 2016
Category: Marketing
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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.
"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse." View Full Article
Posted: Jul 18, 2016
Category: Social Media
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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.
"What’s the deal with hashtags? Some of us have never hated the pound (#) sign more than we do right this minute. Some of us love it! Still others of us have no clue what it means or how it’s used in the world of social media. Well today we are going to explore the hashtag. Think of this as Hashtag 101!"
View Full ArticlePosted: Jul 12, 2016
Category: Social Media
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**Guest post written by Andrew Jones of Checkered Owl Media.
"I’ve been meaning to write a blog for a while about how CRITICAL video is becoming to Facebook, but this week I read 3 important pieces of news confirming that Facebook is going full focus on video, so it’s time to actually get this out. I’ll keep it fairly tight, but, if it’s going to get TLDR (Too Long; Didn't Read) for you let’s make this super clear, if you want to be successful at social media moving forward Facebook video better be a part of your plans..." View Full Article
Posted: May 16, 2016
Category: Marketing
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**Guest Post by Paul Loeb, founder and CEO of No Ego Records and DropTrack. Originally featured on The DIY Musician.
"It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, musicians, and entrepreneurs. You have this incredible platform to reach every one of those followers you painstakingly cultivated. Or do you?"
View Full ArticlePosted: Dec 7, 2015
Category: Marketing
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**Guest Post written by Alan VanToai, Co-Founder of www.CrewFire.com (turn your existing fans into your Facebook and Twitter ambassadors).
When you think visionary brands, who comes to mind? Probably Apple, Red Bull, or Nike… right? Well, how about we add one more to the mix: The Grateful Dead...Long before social media or digital marketing ever came into play, they employed viral marketing, social networking, and word-of-mouth marketing...50 years later, the game has changed – but the principles are the same. And word-of-mouth remains one of the most powerful marketing strategies out there.
View Full ArticlePosted: Nov 16, 2015
Category: Promotion
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**Guest post written by Jonathan Sexton, CEO of Bandposters.
Selling out shows in your hometown isn’t easy...Having lead time and a local tribe gives you an opportunity to do something special. But what do you do when you go out of town?..Here are a few ideas to get you started building your fanbase in a new place.
View Full ArticlePosted: Aug 24, 2015
Category: Technology
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**Guest post by Harrison Welshimer, creator of MusicMunch Reviews and Interviews.
"Do you love FREE as much as I do? Duh, we’re musicians! Here are the top 10 free internet resources I recommend from personal experience..."
View Full ArticlePosted: Aug 17, 2015
Category: The Musician Business
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**Guest post by Stephen Wrench, CEO of Musik and Film.
"I recently had the pleasure of pitching a very talented well produced artist to major labels...They never listened to it [the music] because their social media numbers were not good enough?"
View Full ArticlePosted: May 18, 2015
Category: Social Media
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**Guest post written by Melinda Lewis of ScatterRadio.
"The evolution from simply surfing the internet on a computer to consuming content on mobile phones has put a growing emphasis on social media. And, the pressure to be “good” at social media has never been stronger...Your audience may be inundated with the same messages from different people and the quest to stand out oftentimes seems like an uphill battle. Instead of focusing on the quantity, cultivate quality..."
View Full ArticlePosted: Apr 7, 2015
Category: Social Media
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**Guest post written by Andrew Jones of Checkered Owl Media.
"FB events [are great. They] get you all the details and can be a perfect way to get show info; HOWEVER, there is one kind of invite that becomes REALLY tiresome: Invites to shows that are nowhere near me..."
View Full Article