Posted: Mar 28, 2023

Category: The Musician Business

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**Guest post written by Just Rijna, a guitar player based in Rotterdam, the Netherlands. In addition to teaching private students, he is also the founder of a guitar educational site, www.stringkick.com.

 

If you make original music, you know how difficult this question is to answer ["So what kind of music do you make?"]. You’re right in the middle of the project and familiar with all the influences, contrasting genres, and subtleties that have made their way into the music. How do you summarize all that in a couple of sentences? What’s more, as musicians we have trained ears that simply hear different things than the average listener. This makes it even more tricky to communicate what your music is about. So in this article, I’ll share a few tips that will help you nail down your pitch.

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Posted: Jan 24, 2023

Category: Songwriting

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**Guest post written by Hovey Otis.

 

"When it comes to songwriting, having a unique and creative perspective can be the difference between a great song and an average one. But how can you look at the same lyrics in a different way and create something that stands out? Here are 3 tips to help you switch up your approach to songwriting and find new inspiration."

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Posted: Nov 16, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help."

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Posted: Aug 30, 2022

Category: The Musician Business

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**Guest post written by Digby Pearson, founder of Earache Records.

 

"...every new band or artist needs to get their music online if they want to be heard by as many people as possible...Playlists on platforms like Spotify have the potential to propel a song into the public sphere as much as the charts or radio play. And if your music gets used in a viral TikTok video, you could soon see your fanbase soar. Music distributors help to make that happen...If you’re ready to take the next step in your music career and want your tunes to be heard by more people, here are five things you should know about how digital distribution - and the distributors that make it happen - work."

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Posted: Sep 9, 2019

Category: The Lefsetz Letter

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**Guest post by Bob Lefsetz of The Lefsetz Letter.

 

"Don't wait for help, do it yourself. Just like you can record and distribute yourself, you can promote too. If you're waiting for a manager to start, don't...Decide who you want to be. A hobbyist, a touring musician or a superstar. This affects your path..."

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