Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

 

"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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Posted: Nov 9, 2020

Category: Touring

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**Guest post written by Hudson Moore, originally posted on DigitalTourBus.com.

 

"I’ve been a touring independent artist for 10 years. I’ve booked, advanced, produced, and promoted almost every headline show I’ve ever played. I still have a long way to go, but I’ve been fortunate to play some amazing shows to fans across the US and over the years I’ve picked up a few tried and true tips and strategies that have helped me that will hopefully add value to you as well. So without further ado..."

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Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

 

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

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Posted: May 4, 2020

Category: Marketing

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**Guest post written by Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.

 

"At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built...We urge you to use text message marketing for these 5 AMAZING REASONS..."

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Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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Posted: Oct 28, 2019

Category: The Musician Business

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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.

 

"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."

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Posted: Feb 25, 2019

Category: Marketing

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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.

 

"with email marketing, you have direct contact to some of your most passionate fans...While [touring] can be a great way to gain exposure to a new audience, if you want to develop good relationships with the venues you're performing in, it’s also important that you get your existing fans to come out to the show...With these things in mind, how do you leverage your email list to get people to come to your show?"

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Posted: Dec 10, 2018

Category: Marketing

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**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.

 

"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."

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Posted: Sep 17, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

"...your Ambient Fans. These are the ones who are in your orbit, but they don’t know you really at all. They key is to create reasons for them to know you and to do this you need to have systems and you also need to make the time to convert them."

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Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Posted: Sep 4, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community."

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Posted: Apr 2, 2018

Category: Marketing

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**Guest post written by Anitra Jay of TheCraftyMusician.com.

 

"Writing strong email content to engage your fans is not an easy task...The first most important thing about a good email is its subject line. The majority of your fans will use the subject line to decide whether or not to read your content. So if you want to get your fans to open your email newsletter, you have to write appealing headlines."

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Posted: Feb 19, 2018

Category: Online Presence

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**Guest post written by Allison S. of Bandzoogle.com.

 

"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

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Posted: Sep 11, 2017

Category: Music Streaming

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

 

"Do you think a Spotify payment like .004891 cents per play sucks? Then you are gonna love this…"

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Posted: Jul 10, 2017

Category: Tips & Tricks

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**Guest post written by Jonathan Sexton, CEO of Bandposters.

 

"It’s hard to stay on top of all the things you have to do to break your band and make a living...To keep ahead of the game, time management is key. So we’ve put together a weekly calendar for you, with some helpful things you can do early in the week to help sell out your shows on the weekends..."

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Posted: May 15, 2017

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

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Posted: Mar 27, 2017

Category: Promotion

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

"A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. This is a proven strategy that has been working for several years. But, especially now that so many musicians are applying it, I’m not sure it’s all that it’s cracked up to be anymore. And it’s not as simple as picking songs you like and recording your own versions..."

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Posted: Feb 6, 2017

Category: Social Media

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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.

 

"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."

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Posted: Jan 9, 2017

Category: Marketing

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**Guest post written by Nicholas Rubright of Dozmia.

 

This is a continuation of last week's post "50 Ways to Promote Your Music and Grow Your Fanbase - Part 1".

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Posted: Jan 3, 2017

Category: Marketing

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**Guest post written by Nicholas Rubright of Dozmia.

 

"Succeeding in the music industry is hard work. You're competing with literally millions of people crawling their way to the top. However, most of these people don't know how to effectively market themselves or their music...Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business. Here's a list of 50 music marketing strategies to get you started..."

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Posted: Dec 5, 2016

Category: Marketing

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**Guest post written by Wade Sutton of Rocket to the Stars.

 

"What I am going to talk about in this article is rooted so deeply in common sense yet so few bands actually do it. Your live show will ALWAYS be your most powerful tool when it comes to marketing your music, your merchandise, your music brand, and getting people to sign up for your e-mail or text lists..."

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Posted: Sep 19, 2016

Category: The Musician Business

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

"We’ve been working on this list for a while and thought it was high time to share it. Keep in mind that this post is primarily for the working musician..."

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Posted: Aug 1, 2016

Category: Marketing

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

 

"It is not a bad place to network with other musicians. They have a few decent tools. And its nice to have some links back to my website and other social media properties. If you are just starting out and testing the waters, you could do a lot worse. But if you want to get serious about marketing online, building your fan base, and growing your music career, you should be thinking beyond ReverbNation. Especially when it comes to your email marketing."

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