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IOTM Blog

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How To Be Your Own Music Publicist: Part 3

Posted: Nov 29, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Pub 3 - Cyber PR
"The music publicity process for any band or artist – no matter how big or small – is very much the same. Of course, the size of the music blogs and other outlets in which you receive placements will vary dramatically. This is based on what style of music is hot at the moment, combined with many other factors including label, tour schedule, size of your online fan base, and the number of streams."

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How To Be Your Own Music Publicist: Part 2

Posted: Nov 23, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Own Music Publicist 2 - Cyber PR
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts"

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How to use landing pages to build your email list

Posted: Jul 19, 2022

Category: Marketing

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**Guest post written by Haley McCarthy of Bandzoogle.

 

Landing Pages - BZ


"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

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10 Ways to Fail as an Independent Artist - Episode 267

Posted: Jul 12, 2022

Category: The Musician Business

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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.

 

10 Ways to Fail


"So, normally I talk about frameworks for success, just like in the last episode of The New Music Industry Podcast. This episode is going to be a little different. What follows is a framework for failure. Now, this might seem a little strange, but by the end of it, I think you will begin to see how powerful an exercise it can be...Let’s get into this."

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How to sell a single from your music website (and why you should do it)

Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

 

How to sell a single - BZ


"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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How To Find Music Sponsors To Further Your Career

Posted: Jan 3, 2022

Category: Sponsorship

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**Guest post written by Yona Marie, originally featured in her blog.

 

How to find music sponsors - Yona Maria


"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

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The Musician’s Guide to Marketing: Post-Release Strategies – Pt. 3

Posted: Nov 1, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 3
"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth."

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Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2

Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 2
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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20-Plus Ways to Promote Part 1

Posted: Oct 4, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

20+ Ways to Promote - Now Hear This


"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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How to build a marketing funnel to promote your music

Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

 

UnlockYourSound Funnel


"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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20 Tips for a Successful Tour as an Independent Artist (Part 2)

Posted: Nov 9, 2020

Category: Touring

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**Guest post written by Hudson Moore, originally posted on DigitalTourBus.com.

 

Hudson Moore 2


"I’ve been a touring independent artist for 10 years. I’ve booked, advanced, produced, and promoted almost every headline show I’ve ever played. I still have a long way to go, but I’ve been fortunate to play some amazing shows to fans across the US and over the years I’ve picked up a few tried and true tips and strategies that have helped me that will hopefully add value to you as well. So without further ado..."

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5 Reasons to Have a Website for Your Music

Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

 

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

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5 Amazing Reasons To Use Text Message Marketing As A Musician

Posted: May 4, 2020

Category: Marketing

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**Guest post written by Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.

 

Vinnie AC - Text Messaging


"At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built...We urge you to use text message marketing for these 5 AMAZING REASONS..."

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6 Marketing Strategies Which Are Helpful for Music Promotion

Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

6 Marketing Strategies - Rahil


"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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26 Things to Do Before You Release Your Song or Album

Posted: Oct 28, 2019

Category: The Musician Business

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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.

 

Ari New


"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."

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5 Email Marketing Tips for Your Next Tour

Posted: Feb 25, 2019

Category: Marketing

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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.

 

Nicholas Rubright - 5 Email Marketing Tips for Your Next Tour


"with email marketing, you have direct contact to some of your most passionate fans...While [touring] can be a great way to gain exposure to a new audience, if you want to develop good relationships with the venues you're performing in, it’s also important that you get your existing fans to come out to the show...With these things in mind, how do you leverage your email list to get people to come to your show?"

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Why I Ditched Music Streaming Services (for the moment) and Bought A 1-800 Number

Posted: Dec 10, 2018

Category: Marketing

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**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.

 

Telephone Joshua Bloomberg


"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."

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Your Three Communities Part 3: Your Ambient Fans

Posted: Sep 17, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Ambient Fans
"...your Ambient Fans. These are the ones who are in your orbit, but they don’t know you really at all. They key is to create reasons for them to know you and to do this you need to have systems and you also need to make the time to convert them."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Your Three Communities, Part 1: Your Super Fans

Posted: Sep 4, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Super Fans
"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community."

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8 Email Subject Lines That Will Guarantee Opens

Posted: Apr 2, 2018

Category: Marketing

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**Guest post written by Anitra Jay of TheCraftyMusician.com.

 

"Writing strong email content to engage your fans is not an easy task...The first most important thing about a good email is its subject line. The majority of your fans will use the subject line to decide whether or not to read your content. So if you want to get your fans to open your email newsletter, you have to write appealing headlines."

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21 Dos and Don'ts of Band Website Design

Posted: Feb 19, 2018

Category: Online Presence

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**Guest post written by Allison S. of Bandzoogle.com.

 

BZ website dos and donts


"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

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