Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

 

"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

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Posted: Jan 21, 2020

Category: Show Booking

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**Guest post written by Tom Jordan, originally featured on The Legit Musician blog.

 

"You can make [booking shows] easier on yourself by using some effective strategies that help me book 200 shows a year. I pay my bills exclusively with music, and I’ll tell you how...If you’re prepared up front, you’ll avoid a lot of frustration. Preparation is important and makes a HUGE difference in outcomes."

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Posted: Aug 26, 2019

Category: Promotion

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**Guest post written by Mark Smith, owner of Musical Instru.

 

"Let’s face it - a promo photo is an extremely powerful part of music, with its ability to catch the attention of fans, bookers, music journalists, and the industry in general. However, while the capabilities of a promo photo can’t be overstated, it all depends on the amount of care you exert into its production. To be honest, your promo photo is just as capable of effectively telling your story as your music, but that’s only if you get it right..."

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Posted: Jul 1, 2019

Category: Online Presence

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**Guest post written by Dave Cool of Bandzoogle.com.

 

"An electronic press kit (EPK) is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals...You can use your EPK to help you get more press, more gigs, and come across as a serious artist."

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Posted: May 6, 2019

Category: Online Presence

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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Posted: Oct 19, 2015

Category: Online Presence

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**Guest Post written by Dave Cool of Bandzoogle.com.

 

"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..."

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Posted: Sep 22, 2014

Category: Promotion

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left."

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Posted: Sep 8, 2014

Category: Promotion

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take and in Digital Music News.

 

"Music reviewers know their audience. The average reader doesn't care how you achieved that guitar tone on the bridge of track 3. But if your lead singer went on a spiritual quest for 9 months in the Amazon and came back with 12 songs written on an invented instrument he made out of found objects in the rainforest, now THAT'S a story! When you write your press release or pitch an article, highlight the most interesting aspects of what makes you stand out..."

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