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7 Holiday Music Promotion Tips You Should Follow

Posted: Dec 13, 2023

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Music Promo 2 - Cyber PR
"Here are some killer Holiday Tips to help you increase your engagement with your fans! As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans."

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How to Define Your Audience Demographics to Better Market to Your Fans

Posted: Sep 6, 2023

Category: Fans

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**Guest post written by Sarah Beth Perry of With the Band, originally featured in Soundfly's Flypaper blog.

 

Define Audience Flypaper
"All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns. With the rise of social media, fans are spread out all over the world, and they want to feel seen and recognized by their favorite artists. I want to help you better understand your fanbase by analyzing the demographics of fans who you interact with both online and in person...We use the following methods to help create marketing campaigns for major artists like the Jonas Brothers and Kacey Musgraves." View Full Article

Easy Instagram Reels Ideas for Independent Musicians

Posted: May 23, 2023

Category: Social Media

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**Guest post originally featured in the Symphonic Distribution Blog.

 

IG Reel Ideas - Symph Dist


"Instagram Reels is the perfect place to post creative video content and engage with your audience on Instagram at the same time. If you don’t have a lot of time to dedicate to Reels, there are a lot of ways you can still create them with existing content you already have or things you already love. From behind-the-scenes clips to easy memes, here are 7 ideas you have to try..."

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Social Media Image Sizes for 2023

Posted: Jan 10, 2023

Category: Social Media

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**Guest post originally featured in the Symphonic Distribution Blog.

 

Social Media Image Sizes


"If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on socials. Social platforms change their preferred image sizing and formatting every year, so make sure to update yours accordingly! To help you out, here are the updated requirements for 2023..."

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How To Be Your Own Music Publicist: Part 2

Posted: Nov 23, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Own Music Publicist 2 - Cyber PR
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts"

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Complete SEO checklist for musicians

Posted: Sep 13, 2022

Category: Online Presence

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**Guest post written by Wes Walls of Bandzoogle.

 

BZ SEO Checklist


"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

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Pandemic Teachings: The Importance of Supplemental Income as a Musician

Posted: Mar 28, 2022

Category: Tips & Tricks

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**Guest post by Sam Saideman, co-founder of artist management and consultant agency Innovo Management.

 

"2020 wreaked havoc on everyone’s lives, however in my opinion, artists (and freelance creatives as a whole) took the brunt of it. Reminiscing now, it’s clear which artists figured it out and which didn’t, but I want to utilize this piece to discuss ways I saw artists adapt in the hopes that it helps readers dig back into YouTube (and other resources) to learn a part of the industry they didn’t know existed! It’s worth noting, these are not the only ways to build supplemental income or adapt, but merely a few to start with."

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How Patreon Alternative Fangage Helps You Create Better Fan Experiences

Posted: Mar 1, 2022

Category: Promotion

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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.

 

Fangage vs. Patreon


"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"

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3 Music Marketing Hacks You Should Know

Posted: Feb 14, 2022

Category: Marketing

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**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.

 

PromoteKit


"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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Facebook Partners with Tunecore and Distrokid

Posted: Jul 19, 2021

Category: Royalties

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Facebook Tunecore Distrokid
"Facebook recently released a new tool for indie artists to share their music in a much easier way. The social media giant announced their partnering with TuneCore and Distrokid early this summer. Cyber PR discusses what this means for indie artists and what the new partnership entails."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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Stay Streaming: The Instagram Livestream in the COVID-19 Era (With Matthew White A.K.A. Facebagel)

Posted: Apr 27, 2020

Category: Live Performance

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**Guest post by Casey Burke of Plaze, which helps musicians connect to the people & resources they need.

 

"Thankfully, musicians have found ways to maintain their livelihood in the absence of physical human contact. Enter: the Instagram livestream. While not strictly new, this format has taken off during all the unrest, and it’s likely to develop for at least as long as social distancing is the norm..."

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What To Do When Your Gig Is Cancelled

Posted: Mar 30, 2020

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Gig Cancelled - Legit Musician


"I wanted to come up with a few ideas for you if you are dealing with lost revenue from a gig being cancelled. I also wanted to make this post more universal than just for this latest pandemic. My hope is that you can use these ideas for a cancelled gig under any circumstances."

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8 Tips to Help You Maximize Your Efforts With Social Media Marketing

Posted: Dec 9, 2019

Category: Social Media

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**Guest post written by Wassim Awess, founder of the Music Career Guide.

 

8 Tips Social Media - Wassim Awess


"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."

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Ways to Impress Music Journalists With Your Promo Photo

Posted: Aug 26, 2019

Category: Promotion

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**Guest post written by Mark Smith, owner of Musical Instru.

 

"Let’s face it - a promo photo is an extremely powerful part of music, with its ability to catch the attention of fans, bookers, music journalists, and the industry in general. However, while the capabilities of a promo photo can’t be overstated, it all depends on the amount of care you exert into its production. To be honest, your promo photo is just as capable of effectively telling your story as your music, but that’s only if you get it right..."

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5 Actionable Tips To Boost Your Social Media Following

Posted: Jan 22, 2019

Category: Social Media

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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.

 

5 Social Media Actionable Tips


"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."

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Gain SuperFans with Instagram

Posted: Nov 5, 2018

Category: Fans

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**Guest post written by Evan Price, Music Mentor and Founder of Artist Collective.

 

GainSuperFansIG AC


"Instagram focuses in on content gold like photos and videos. Luckily for us, they are still running an interface with few ads that allows pages to be grown easily. Careers have been built on the back of strong Instagram followings and I’ve seen it work."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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The Musician’s Guide to Instagram

Posted: Jul 7, 2018

Category: Social Media

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

Guide to IG - Cyber PR


"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."

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An Intro To Video Marketing In 2018

Posted: Jun 18, 2018

Category: Promotion

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

Intro to Video Marketing - Checkered Owl


"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."

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Do You Know What Your Fans Really Want?

Posted: Jan 29, 2018

Category: Marketing

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Do You Know What Fans Want - Legit Musician


"Find out what your fans want by asking them. I learned this little tip by following online guru Michael Hyatt. He does a reader survey every year, and he learns how to run his business from the results. Don’t be afraid to ask your fans what they want. Most of the time, they will be excited to share this info with you. It will make them feel more connected to you as well."

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How To Get Started With Social Media Marketing

Posted: Dec 4, 2017

Category: Social Media

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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.

 

Get Started W/ Social Media - Zing Inst.
"The commonest mistake that musicians make is not to consider who they are trying to reach with each platform. That’s right. You need to think who are you trying to reach. And the complexity doesn't stop there. People you’re trying to reach don’t all use the same social media channels either..."

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Instagram Tips for Musicians: How to Properly Use Geo-Tagging

Posted: Oct 16, 2017

Category: Social Media

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**Guest post by Vinnie Hines of Artist Collective, as featured in their Instagram Growth Program newsletter.

 

AC IG Geo-Targeting
"Geotags are one of the most underused aspects of Instagram posts and stories. This is much more useful than just showing off where you've been. As a musician, you'll be able to leave a trail of influence behind your daily life, bringing more fans to you with ease."

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