IOTM Blog
Posted: Aug 23, 2023
Category: Fans
know your audience social media merch spotify relationships with fans newsletters fan engagement discovery crowdfunding word of mouth playlists pre-save retention rate chartmetric advocacy
**Guest post written by Jubran Haddad, originally posted on Chartmetric's blog.
"Discover the key stages, real-life examples, and essential tips for artists to navigate the fan journey from discovery to advocacy." View Full Article
Posted: Mar 21, 2023
Category: The Musician Business
make money social media merch live performances licensing online presence sponsorship gear crowdfunding sync placements teach
**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.
1. Live Performances 2. Online Sales/Consignment/Out the trunk sales 3. Sync/Licensing placements 4. Private Events/Colleges 5. Streaming income...
View Full ArticlePosted: Mar 1, 2022
Category: Promotion
make money promotion fan engagement social media marketing platform entrepreneurship career goals crowdfunding instagram branding sales funnel patreon fangage
**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.
"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"
Posted: Aug 24, 2020
Category: Fundraising
promotion fundraising crowdfunding incentives fan engagement setting goals plan ahead email pre-promotion bandtwango
**Guest post by Nicole Hoglund, Managing Director of Bandtwango, the premier crowdfunding platform for country music artists.
"There are always elements that can lead to an artist having a successful campaign. From choosing the right incentives for their audience, shooting for a realistic monetary goal, and to having an engaged fanbase all help, however there is one element that we know is the most important one for artists to succeed, pre-promotion of their campaign."
View Full ArticlePosted: Apr 20, 2020
Category: The Musician Business
live streaming merch advertising music business music streaming services songwriting sponsorship royalties crowdfunding monetization session musicians megaphone agency teach diversify coronavirus
**Guest post written by Jordan Gates, of Megaphone Agency.
"This isn’t the first time [the music industry] has been forced to adapt to tremendous change and adversity. No one is immune to the threats of disruption, volatility, and hyper competition that exist in this industry. Despite the fickle nature, there are things artists can do to set themselves up for success in the long run. Here are some thoughts on how to weather the storms and come out on top..."
Posted: Nov 18, 2019
Category: Fundraising
kickstarter fundraising crowdfunding incentives the legit musician pre-order gofundme business plan tom jordan
**Guest post written by Tom Jordan, originally featured on The Legit Musician blog.
"Unfortunately, many bands often shy away from sites like gofundme and Kickstarter, because of the way they’ve been misused by others. Many artists fear that they’ll look like beggars or scam artists, taking advantage of people. How does one ask people for money without sounding like a huge dick?"
View Full ArticlePosted: Mar 25, 2019
Category: Fundraising
relationships with fans kickstarter raise money crowdfunding fundraising patreon indiegogo artistshare know your instrument
**Guest post written by Jennifer Hughes, staff writer at Know Your Instrument and enjoyer of traveling to new/obscure places and checking out new indie bands.
"Independent musicians often don’t have enough money to spend for renting rehearsal spaces and studios, paying graphic artists and photographers for album art, hiring professionals for music production and promotions, touring and the like. When a crowdfunding campaign is done right, it could help musicians get the exposure and the backers they need for their venture."
View Full ArticlePosted: Feb 19, 2019
Category: The Musician Business
merch make money youtube music streaming services licensing sponsorship royalties crowdfunding cover songs cd's session musicians cruise ship entertainment industry sell music teach contests
**Guest post written by Donna Maurer, a contributor on multiple music blogs and lover of creating helpful articles for her fellow musicians and music lovers.
"If you want to be successful as a musician today, you must learn to diversify your income streams. That way, when the live gigs and album sales slow down, you’ll still have money coming in from other areas to keep you going until things pick up...Here are some unique and creative ways to make money when your career hits a lull."
Posted: May 15, 2017
Category: Online Presence
advanced tickets bandzoogle call-to-action crowdfunding merch mobile friendly music store newsletters videos
**Guest post written by Melanie Kealey of Bandzoogle.
"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action." View Full Article
Posted: Jan 9, 2017
Category: Marketing
artwork aweber blogs call-to-action crowdfunding dozmia mailchimp mailigen marketing music streaming services newsletters playlists press and radio promotion remixes
**Guest post written by Nicholas Rubright of Dozmia.
This is a continuation of last week's post "50 Ways to Promote Your Music and Grow Your Fanbase - Part 1".
View Full ArticlePosted: Nov 11, 2013
Category: Fundraising
crowdfunding fundraising licensing make money marketing plan raise funds raise money royalties youtube
**Guest post written by Dae Bogan, Music Industry Insider For The Indie Artist, of Dae Bogan Music.
"What do you do when you don’t have a label underwriting your career and you have to choose between paying your personal bills and paying a studio engineer, publicist, or rental van company? You fund raise!" But how...
View Full Article