IOTM Blog
Posted: Sep 20, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."
Posted: Aug 16, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."
Posted: Jun 21, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Spotify is one of the biggest online platforms for streaming and promoting music in 2022. Spotify currently has an astonishing 406m active users and is listed on the New York Stock Exchange. Spotify has created an amazing platform for indie artists to promote their music. Spotify’s success however, has led to the unfortunate establishment of Spotify playlist fraud and scams. From fake Spotify playlists to fake streams, there are many scams you should be aware of when using Spotify to promote your music."
Posted: Mar 1, 2022
Category: Promotion
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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.
"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"
Posted: Dec 20, 2021
Category: Promotion
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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.
"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."
Posted: Dec 13, 2021
Category: Promotion
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**Guest post written by Andrei Kryssov, founder of Modern Guitar Hub, a site that publishes concise guitar-related articles and lessons for guitar players who have busy schedules. A guitarist for over 20 years, Andrei has recorded and performed with various Rock and Jazz bands.
"For an indie artist, Spotify Playlists are a very effective way to increase awareness of your music and grow your fanbase. As a musician with limited recognition, I've found getting added to Playlists on Spotify to be one of the best ways to promote my band's music. Remember, placement on the right Playlist could change your music career! But how do you start? How do you find these Playlists? In this post I’ll discuss four tactics that you can use to find Playlists on Spotify that are accepting music submissions." View Full Article
Posted: Nov 8, 2021
Category: Promotion
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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.
"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"
Posted: Oct 11, 2021
Category: Promotion
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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.
"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"
View Full ArticlePosted: Oct 4, 2021
Category: Promotion
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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.
"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"
View Full ArticlePosted: Jul 26, 2021
Category: Promotion
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**Guest post by Vince Martellacci of ForgeCollective.
"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."
View Full ArticlePosted: May 10, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."
View Full ArticlePosted: May 3, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."
View Full ArticlePosted: Dec 14, 2020
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both." View Full Article
Posted: Feb 3, 2020
Category: Promotion
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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.
"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."
View Full ArticlePosted: Aug 26, 2019
Category: Promotion
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**Guest post written by Mark Smith, owner of Musical Instru.
"Let’s face it - a promo photo is an extremely powerful part of music, with its ability to catch the attention of fans, bookers, music journalists, and the industry in general. However, while the capabilities of a promo photo can’t be overstated, it all depends on the amount of care you exert into its production. To be honest, your promo photo is just as capable of effectively telling your story as your music, but that’s only if you get it right..."
View Full ArticlePosted: Jul 30, 2018
Category: Promotion
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**Guest post originally featured on Ditto.com.
"Whether it’s with a major media publication or a local music blogger, interviews offer a great avenue for publicity. Nevertheless, they can be a daunting experience for anyone new to the publicity circuit. If you’re worried about an upcoming interview, here’s some advice to help ease the jitters." View Full Article
Posted: Jun 25, 2018
Category: Promotion
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**Guest post originally featured on Ditto.com.
"Musicians often focus on making it onto curated playlists, whether that’s Spotify’s own weekly compilations like New Music Mondays or alternative playlists built by independent users. However, if your aim is to gain more streams, getting on algorithmic playlists like Discover Weekly and Release Radar can be much more effective...Before we delve into Release Radar and Discover Weekly individually, here are a couple of pieces of advice that apply to getting on both of these algorithm-based playlists..." View Full Article
Posted: Jun 18, 2018
Category: Promotion
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**Guest post written by Andrew Jones of Checkered Owl Media.
"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."
Posted: Aug 7, 2017
Category: Promotion
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**Guest post written by Michael Corcoran of musicSUBMIT.
"Let’s say you’ve reached out to a few college and internet radio stations with your music...and - gasp - the Radio Station actually replied to say they listened and really dug your stuff...You’re still a few steps away from actually getting the airplay you’ve been promised. If you neglect these final steps, don’t be surprised if your song never gets played on that station." View Full Article
Posted: Mar 27, 2017
Category: Promotion
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. This is a proven strategy that has been working for several years. But, especially now that so many musicians are applying it, I’m not sure it’s all that it’s cracked up to be anymore. And it’s not as simple as picking songs you like and recording your own versions..."
View Full ArticlePosted: Mar 20, 2017
Category: Promotion
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**Guest post written by Bobby Borg, originally from Music Marketing for the DIY Musician.
"Great interviews don’t happen by accident. Both parties, the interviewer and the interviewee, need to do a great deal of preliminary research. In fact, preparing your complete interview in writing before the interview can serve as helpful research for the busy interviewer and provide additional content that can be posted on your artist websites..." View Full Article
Posted: Nov 21, 2016
Category: Promotion
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**Guest post written by Jonathan Sexton, CEO of Bandposters.
"Touring and building a fanbase is hard, and its a ton of work. It takes a lot of organization, dedication, and hard work to be the band that rises above the rest. The fact is, there are so many things that can go wrong, and it starts from the time the show is booked until the time that the gig is over and you are trying to re-book the club..."
View Full ArticlePosted: Aug 29, 2016
Category: Promotion
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**Guest post written by Michael Corcoran of musicSUBMIT.
"It’s best to start promoting before you hit the road, but if you’ve already departed for the first town, you can still find ways to promote the very next show and increase your chances of a successful tour...Here’s one secret: Invite the local music industry folks to come out to your shows...Here’s what you do:" View Full Article
Posted: Nov 16, 2015
Category: Promotion
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**Guest post written by Jonathan Sexton, CEO of Bandposters.
Selling out shows in your hometown isn’t easy...Having lead time and a local tribe gives you an opportunity to do something special. But what do you do when you go out of town?..Here are a few ideas to get you started building your fanbase in a new place.
View Full ArticlePosted: Sep 28, 2015
Category: Promotion
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**Guest post written by Brad Barnett, professional musician and founder of Indie 411.
Most musicians have a general idea of how to promote their upcoming shows...With so many musicians actively promoting their gigs, it comes as a surprise to me that most of them stop there. What I mean by that is they work hard to try and get people out to their event, then don’t do anything to promote or sell their brand once it’s show time...If the goal is to get as many people to know about you as possible, then there are a few things you should be doing at gigs to maximize your reach.
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