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IOTM Blog

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Dreams and Reality

Posted: Jan 18, 2023

Category: Promotion

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**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.

 

Dreams and Reality - Musik and Film


"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"

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6 Best Places For Submitting Your Indie Music (2023)

Posted: Jan 3, 2023

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit 2023


"If you're an independent artist and currently promoting your music by yourself without the help of a label, the process can be sometimes hard and take valuable time and effort. The purpose of this article is to give you some tips and links on how and where you can promote your music easily and efficiently."

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How To Be Your Own Music Publicist: Part 3

Posted: Nov 29, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Pub 3 - Cyber PR
"The music publicity process for any band or artist – no matter how big or small – is very much the same. Of course, the size of the music blogs and other outlets in which you receive placements will vary dramatically. This is based on what style of music is hot at the moment, combined with many other factors including label, tour schedule, size of your online fan base, and the number of streams."

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How To Be Your Own Music Publicist: Part 2

Posted: Nov 23, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Own Music Publicist 2 - Cyber PR
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts"

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How To Be Your Own Music Publicist: Part 1

Posted: Nov 16, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Publicist - Cyber PR
"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help."

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Should you focus your efforts on playlists with Spotify, Apple Music, Deezer or Tidal

Posted: Oct 25, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - 4 Playlisting Platforms


"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."

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How To Submit Your Music to Spotify Editorial Playlists

Posted: Sep 20, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Submit to editorial playlists 1


"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."

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How To Spot A Fake Spotify Playlist

Posted: Aug 16, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Spotify Playlist Fraud


"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."

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Be Careful! The Big Bad Spotify Playlisters Wolves Are On The Loose!

Posted: Jun 21, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Playlist Wolves 1


"Spotify is one of the biggest online platforms for streaming and promoting music in 2022. Spotify currently has an astonishing 406m active users and is listed on the New York Stock Exchange. Spotify has created an amazing platform for indie artists to promote their music. Spotify’s success however, has led to the unfortunate establishment of Spotify playlist fraud and scams. From fake Spotify playlists to fake streams, there are many scams you should be aware of when using Spotify to promote your music."

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How Patreon Alternative Fangage Helps You Create Better Fan Experiences

Posted: Mar 1, 2022

Category: Promotion

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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.

 

Fangage vs. Patreon


"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"

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11 Tips On How To Promote A Music Event On Social Media

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

11 Tips Music Event - Music Goat


"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

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How to Find Playlists on Spotify that Accept New Music Submissions

Posted: Dec 13, 2021

Category: Promotion

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**Guest post written by Andrei Kryssov, founder of Modern Guitar Hub, a site that publishes concise guitar-related articles and lessons for guitar players who have busy schedules. A guitarist for over 20 years, Andrei has recorded and performed with various Rock and Jazz bands.

 

Andrei Kryssov
"For an indie artist, Spotify Playlists are a very effective way to increase awareness of your music and grow your fanbase. As a musician with limited recognition, I've found getting added to Playlists on Spotify to be one of the best ways to promote my band's music. Remember, placement on the right Playlist could change your music career! But how do you start? How do you find these Playlists? In this post I’ll discuss four tactics that you can use to find Playlists on Spotify that are accepting music submissions."

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Music PR: Why Publicity Does NOT Sell Music (and Why This is Okay)

Posted: Nov 8, 2021

Category: Promotion

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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.

 

Publicity Does Not Sell Music


"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"

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20-Plus Ways to Promote Part 2

Posted: Oct 11, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

20 Ways to Promo - Gimmicks


"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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20-Plus Ways to Promote Part 1

Posted: Oct 4, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

20+ Ways to Promote - Now Hear This


"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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24 Ways to Promote Your Streams Part 1

Posted: May 3, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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6 Marketing Strategies Which Are Helpful for Music Promotion

Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

6 Marketing Strategies - Rahil


"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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Ways to Impress Music Journalists With Your Promo Photo

Posted: Aug 26, 2019

Category: Promotion

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**Guest post written by Mark Smith, owner of Musical Instru.

 

"Let’s face it - a promo photo is an extremely powerful part of music, with its ability to catch the attention of fans, bookers, music journalists, and the industry in general. However, while the capabilities of a promo photo can’t be overstated, it all depends on the amount of care you exert into its production. To be honest, your promo photo is just as capable of effectively telling your story as your music, but that’s only if you get it right..."

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Interview Tips for Musicians on the Publicity Circuit

Posted: Jul 30, 2018

Category: Promotion

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**Guest post originally featured on Ditto.com.

 

Ditto Interview 2
"Whether it’s with a major media publication or a local music blogger, interviews offer a great avenue for publicity. Nevertheless, they can be a daunting experience for anyone new to the publicity circuit. If you’re worried about an upcoming interview, here’s some advice to help ease the jitters."

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How to Get Your Music on Discover Weekly & Release Radar

Posted: Jun 25, 2018

Category: Promotion

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**Guest post originally featured on Ditto.com.

 

Discover Weekly Release Radar Ditto
"Musicians often focus on making it onto curated playlists, whether that’s Spotify’s own weekly compilations like New Music Mondays or alternative playlists built by independent users. However, if your aim is to gain more streams, getting on algorithmic playlists like Discover Weekly and Release Radar can be much more effective...Before we delve into Release Radar and Discover Weekly individually, here are a couple of pieces of advice that apply to getting on both of these algorithm-based playlists..." View Full Article

An Intro To Video Marketing In 2018

Posted: Jun 18, 2018

Category: Promotion

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

Intro to Video Marketing - Checkered Owl


"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."

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5 Reasons You’re Not Getting the Radio Airplay you were Promised

Posted: Aug 7, 2017

Category: Promotion

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**Guest post written by Michael Corcoran of musicSUBMIT.

 

5 Reasons No Radio MS
"Let’s say you’ve reached out to a few college and internet radio stations with your music...and - gasp - the Radio Station actually replied to say they listened and really dug your stuff...You’re still a few steps away from actually getting the airplay you’ve been promised. If you neglect these final steps, don’t be surprised if your song never gets played on that station."

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