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How To Be Your Own Music Publicist: Part 1

Posted: Nov 16, 2022

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Be Own Publicist - Cyber PR
"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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26 Things to Do Before You Release Your Song or Album

Posted: Oct 28, 2019

Category: The Musician Business

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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.

 

Ari New


"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Top Mistakes Artists Make on SoundCloud

Posted: Aug 14, 2017

Category: Online Presence

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**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.

 

5 Reasons No Radio MS
"Everyone has a Soundcloud profile, but not everyone is using theirs to its fullest potential to make their music brand look good! Having a solid music profile page includes providing your page visitors with the right information, a great online personality and a music catalog they will be excited about! Here are the top mistakes to avoid with your Soundcloud profile."

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Inbound Marketing and SEO for Bands and Musicians

Posted: Dec 30, 2013

Category: Online Presence

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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.

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