IOTM Blog
Posted: Aug 15, 2023
Category: Merch
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**Guest post written by Janelle Borg, originally posted on AmplifyYou's blog.
"For gigging artists like you, music merch should be an integral part of your brand-building strategy. It’s not only a great way to project your musical identity through a tangible item, but also serves as a much-needed financial lifeline. Best of all, music fans love merch, and are ready to spend money on quality pieces they truly like. If you need convincing, here are 5 reasons why you should start selling merch now rather than later." View Full Article
Posted: Oct 25, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."
Posted: Nov 8, 2021
Category: Promotion
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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.
"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"
Posted: Apr 29, 2019
Category: Live Performance
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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.
"You know how difficult it can be for bands to create leverage when trying to negotiate better guarantees from venues? Well something is happening in Pennsylvania that is going to make that even more difficult ... and musicians nationwide should be keeping an eye on this because it is something that could spread to other states."
View Full ArticlePosted: Jan 4, 2016
Category: Live Performance
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**Guest post written by David J. Hahn, originally featured on MusicianWages.com.
"You get a call. It’s a friend of yours, they are throwing a big party, and they want you to play for the guests...You get another call. It’s a local non-profit. They are throwing a fundraiser at a fancy venue and they want you to provide entertainment for a couple of hours...A third call comes in. It’s a local venue. They are having an event next month and 5 bands are playing a 30 minute set each. They’d like to invite you to perform...So what do you do? Do you take these gigs? You know that you have to make a living, but you know you also have to get out there and play for people."
View Full ArticlePosted: Jul 13, 2015
Category: Live Performance
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**Guest post written by Cristof Ensslin, cellist/manager of The Wilhelm Brothers, folk rock with cello infusion from Asheville, NC.
"Are you booking for an indie band? Have you ever come across a venue mentioning you ought not to play another show within a certain radius and timespan? Chances are, you have." But what if you could play multiple shows in the same town in the same week and the venue could also benefit...
View Full ArticlePosted: Jun 22, 2015
Category: Music Streaming
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**Guest post written by Megan Liscomb, originally posted on TakeLessons.com.
"Online streaming is changing the face of the music industry, for artists and fans alike. Recently, Apple announced their entry into the streaming game via their new music streaming service Apple Music, due out June 30.
So what does Apple Music mean for you? Whether you're looking at the service as an artist or as a music fan, here's what Apple Music has to offer..."
View Full ArticlePosted: Oct 27, 2014
Category: Marketing
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**Guest post originally featured in the DIY Musician Blog.
"Pandora launches free analytics tools for artists..."
View Full ArticlePosted: Feb 18, 2014
Category: Online Distribution
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**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 550+ shows under his belt. Originally written for Digital Music News and featured in his blog Ari's Take.
"Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD." Here's how... View Full Article
Posted: Sep 16, 2013
Category: Merch
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**As featured in Indie on the Move's Touring Tips Section.
When first breaking into a new market, even the best promotion can often yield poor results in attendance because you have yet to build name recognition in that area. Other times, you are forced to play for exposure alone just to get your leg in the door at one of the local music venues. In either case, merchandise sales can not only get you to the next show and pay for gas, but also allow you to continue and finish the tour without going bankrupt.
View Full ArticlePosted: Feb 26, 2013
Category: Online Distribution
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The internet has effectively leveled the playing field in the world of music. Music lovers no longer have to rely on radio djs at a handful of stations for exposure to new music; there is a seemingly limitless stream of great music available online all the time. The internet radio powerhouse Pandora, for example, played 1.39 billion hours of music for its listeners in December alone. And as most of you know, the great thing about Pandora is that it recognizes the user's taste in music and suggests new songs and artists they are likely to love, making it an ideal platform for exposing new listeners to your work.
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