Posted: Mar 1, 2022
**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.
"Questions for you...
Looking for a Patreon alternative to create a better fan experience by offering exclusive content?
Had thoughts of selling content and paid subscriptions?
Wish you had direct access to all your stats and fan data so you could market better?
Interested in creating a profitable online fan club?
And what if you could do all this on your own, brandable white-labeled website?
These are the questions Fangage prompts us to ask. But what does it all mean, and how does Fangage – a possible Patreon alternative – solve these problems? That’s what we’ll be considering in this in-depth review.
Fangage is a new platform founded by multi-platinum selling Dutch DJ Sam Feldt.
Ever noticed how it’s getting harder than ever to reach your fans on social media? Sure, you can hound the news mills for the latest trending platforms – like TikTok or Clubhouse – and hope to gain first mover’s advantage.
But you can bet that you’re not the only artist thinking that way, and we all know that every platform goes through stages in their evolution that make it increasingly harder over time for you to reach your fans – changes to the platform, algorithm updates, and a dizzying array of competitors vying for the same attention units.
That’s why Feldt created Fangage. He wanted to develop a platform where artists can always reach 100% of their fans all the time.
But that’s not the only problem Fangage solves, nor is it their only promise.
As mentioned earlier, it’s a fully functional system that allows you to host exclusive content and fan experiences, sell content and subscriptions, get access to fan data, and build on your own website complete with all the powerful functionality just mentioned.
What does Fangage’s feature set look like? How do they stack up against the competition? How well does the platform work? How much does it cost? That’s what we’re going to be looking at now.
Keep reading to discover whether Fangage is right for you...
In this regard, Fangage has done your homework for you.
They’ve compared their platform to Patreon, the fast-growing OnlyFans, Twitter, and Instagram.
The comparison to Twitter and Instagram is perhaps superfluous, given that they can’t compete on any level, but it makes the point.
Where Fangage, Patreon, and OnlyFans are an equal matchup is in the paid content and subscriptions department. Each platform allows you to develop an online membership where your fans can pay to unlock additional content, whether it’s songs, pictures, Q&As, or otherwise.
What the other sites don’t offer that Fangage does includes a fully brandable website, fan data ownership, email and SMS marketing, follow-to-unlock gated content, and fan submissions.
So, it’s all good and well that this functionality is included, but what benefits can you expect to gain from this feature set? Here is an overview:
An overview of a platform’s functionality is always helpful. But it doesn’t necessarily tell the full story, just as a book cover doesn’t convey all that’s inside.
Going below the surface demonstrates just how Fangage can deliver on their lofty promises.
Here are some of the things that stood out to us:
Fangage has a professionally designed, streamlined website. And what we know from other tools and resources is that the outer often reflects the inner.
But we went inside anyway, just so we know what we’re dealing with.
Upon clicking on the “Start now” button, we were prompted to select a theme for our website, enter website info (display name and subdomain), personal details, and business details (Fangage has been built to work for all types of creatives, not just musicians).
Once complete, Fangage went to work on creating our demo page. Then we were presented with our dashboard, where we were given a few prompts – promote the new website, create the first page, and set up paid content and subscriptions.
The dashboard is nicely set up and easy to use, with sections for Fans, Content, Engage, Insights, Configuration, Management, and Translations. Fangage also has a friendly “Feature request” link in anticipation of future developments (they already have plans to develop their audio messaging functionality).
Overall, their platform is nicely designed, easy to navigate, and simple to use. And that’s a tall order for what is basically a Customer Relationship Management (CRM) solution with added functionality like paid content and subscription options.
With everything we’ve just explored (and more) on the table, how much would you expect Fangage to cost? $200 per month? $400 per month? $1,000 per month? Not outlandish, as we are basically talking about an enterprise level solution here.
Well, Fangage obviously knows their audience, and their pricing reflects it. Here is an overview of the three plans:
The Star and Legend plans also come with a 14-day free trial, so you can try before you buy.
Fangage promises to be an all-in-one solution for all types of creators looking to set up a content and membership site / fan club. They are clearly forward thinking in a world where digital marketing is more critical than ever for the average artist trying to build a following and monetize their work online.
Their feature set is robust, and it’s clear they are looking to add additional functionality to cater to the demands of their creators.
If you want to be able to access fan and customer data and engage your fan base in more ways, Fangage is a more than competent Patreon alternative.
Their pricing is beyond reasonable, and if utilized well, you could recoup the cost of joining quite quickly by encouraging your fans to pay for content or a subscription. You even have the option of building up a fan base before committing to a paid plan.
There is one possible challenge we see, though it certainly isn’t unique to Fangage. You’ll still need to build traffic to your website, and that’s never been harder. And, while Fangage promises to be a more reliable way to reach all your fans consistently, it doesn’t make social media moot. Chances are you’ll still be using social media to drive traffic to your Fangage website (and they even encourage this behavior).
So, the best way to take advantage of Fangage is with a dedicated, complete strategy for building and monetizing a fan base."
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