Posted: Jun 28, 2023
**Guest post originally featured in the Symphonic Distribution Blog.
"So you’ve been added to a popular playlist on Spotify… Hell yeah! Getting your music placed on a great Spotify playlist means more exposure, a further reach and a major platform to back you up. Once you’ve been added, the work doesn’t end there. Here’s how to ride that wave and make the most of it...
Share it like CRAZY
First things first, FOLLOW the playlist! Then, treat getting on a major Spotify playlist just like a good press feature. The goal here is to pump up the exposure on your feature as much as you can. You want as many people to know about and stream it as humanly possible.
? NOTE: Keep in mind, it’s very important you share the actual playlist rather than the song itself. When people like or save your song within that playlist, it improves the performance of your song within the playlist.
Don’t forget to reach out and thank the amazing playlist curator who gave you a shot and put you on the playlist! If they liked you enough to put you on the playlist, odds are they’ll be happy to hear from you.
Not sure how to find them? It’ll take a little bit of research, but Google is your best friend here. You should be able to find their email and send them a genuine thank you message or find their Instagram/Twitter handle and tag them when you share the news.
You never know, maybe this connection will lead to other playlist placements (and more) in the future.
Once you get featured on a Spotify playlist, be sure to keep an eye on your Spotify for Artists dashboard to track your streaming numbers and see how the playlist is impacting your stats. You should be checking this anyway, but seeing the proof in the pudding is a great way to see where else you could improve moving forward. For example, when choosing other tracks to pitch to other playlists.
Use your success on this playlist to pitch your music to other playlist curators. If you’ve found another playlist that fits the vibe of your track, you can share it with the curator and explain how well it performed on the other playlist and why you think it would be a good fit for theirs as well.
With Spotify Ad Studio, you can build an audio ad campaign in less than 10 minutes, create a new audio ad from scratch, forecast impression estimates based on your target audience, and track and manage all your campaign reporting, all in one place. (Check out, “How Spotify Ad Studio Works and Why You Should Use It” to learn more.)
Once you’ve been featured on one playlist, there’s no reason to stop there! Use this momentum as leverage to get placed on even more playlists. Getting featured on a major Spotify Playlist feels like the equivalent to Willy Wonka’s golden ticket for musicians. Why settle for just one when you can go for the gold?
Keep in mind, you cannot pay to get on an official Spotify playlist. If someone or a third party company is offering placement on a playlist in exchange for money, what they’re really doing is illegal streaming manipulation. We did a whole post about this called, “Why Independent Musicians Should Beware of Streaming Fraud” that explains this even deeper. That aside, getting featured on a Spotify playlist is a big deal. Be proud of yourself!
Now that you’ve got this under your belt, don’t stop there. Keep the grind moving and let this momentum push you forward to bigger and better successes. If you’ve gotten featured once, there’s no reason you won’t continue to get featured as you progress throughout your career.
You got this!"
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