Posted: Nov 16, 2022

Category: Promotion

social media promotion marketing plan publicist epk soundcloud biography artwork photos cyber pr playlists genre

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help."

View Full Article

Posted: Nov 1, 2022

Category: Technology

touring entrepreneurship music business calendar listings photos google alerts google organization phone calls email stage plots

**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"One of your band’s best friends should be Google services. They offer lots of free resources that can be powerful for running your band’s business. Did I mention these are FREE? Plus, these resources can be accessed anywhere you have an internet connection. Let’s talk about how you can use these to help your band run more smoothly."

View Full Article

Posted: Sep 13, 2022

Category: Online Presence

merch facebook twitter website improvement youtube metadata seo keywords bandcamp bandzoogle calendar listings instagram biography photos bandsintown wikipedia google videos lyrics tiktok

**Guest post written by Wes Walls of Bandzoogle.

 

"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

View Full Article

Posted: Dec 20, 2021

Category: Promotion

social media promotion know your audience photos video marketing posters musicgoat.com collaboration timeliness fan engagement tagging ticket price

**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

View Full Article

Posted: Oct 25, 2021

Category: Marketing

cyber pr live streaming social media networking live performances marketing plan blogs newsletters fan engagement online presence sound exchange press photos performing rights organization paid advertising playlisting timeliness

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

View Full Article

Posted: Aug 16, 2021

Category: The Musician Business

social media music business online presence epk bandzoogle photos photoshoot plan ahead lighting get creative first impressions props photographer branding

**Guest post written by Carla Malrowe for Bandzoogle.

 

"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."

View Full Article

Posted: Oct 28, 2019

Category: The Musician Business

merch publishing website improvement blogs newsletters licensing distribution music album release sound exchange soundcloud bandcamp biography aris take copyright press release photos trademark videos performing rights organization playlists research

**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.

 

"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."

View Full Article

Posted: Aug 26, 2019

Category: Promotion

professionalism instagram press have a story photos photoshoot be prepared amateur bands timeliness credits musical instru

**Guest post written by Mark Smith, owner of Musical Instru.

 

"Let’s face it - a promo photo is an extremely powerful part of music, with its ability to catch the attention of fans, bookers, music journalists, and the industry in general. However, while the capabilities of a promo photo can’t be overstated, it all depends on the amount of care you exert into its production. To be honest, your promo photo is just as capable of effectively telling your story as your music, but that’s only if you get it right..."

View Full Article

Posted: May 28, 2019

Category: Show Booking

show booking epk professionalism persistence concise no attachments photos videos talent buyer quotes timing

**Guest post written by Scott Cooper, talent buyer for Testarossa Winery and Sam's Chowder House and previously syndicated music journalist for newspapers across the country.

 

"As a Talent Buyer...I only book via email. Emails are a traceable record of who said what and the details of the agreement. Sometimes I can even tell if I want to book the band just by how well or poorly the email is formatted. So what to include or exclude in your email? There are certain things I want to see and other things I don’t want to see..."

View Full Article

Posted: May 6, 2019

Category: Online Presence

music online presence epk bandzoogle bio press photos videos

**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

View Full Article

Posted: May 7, 2018

Category: The Musician Business

ascap bio biography bmi calendar listings performance rights organizations photos push power promo register your music sesac videos web presence

**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.

 

"Do you want to make a good impression on your fans and for other people in the music industry?...If so, there are plenty of ways to make this happen...Below are a few ways to boost your brand and show people that you're the real deal."

View Full Article

Posted: Apr 30, 2018

Category: Online Presence

bandzoogle call-to-action cohesive colors consistency epk font have a story layout mobile friendly navigation photos sales funnel website improvement

**Guest post written by Melanie of Bandzoogle.com.

 

"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

View Full Article

Posted: Feb 19, 2018

Category: Online Presence

autostart bandzoogle call-to-action epk have a story homepage text make it obvious mobile friendly newsletters online presence photos sell music style website improvement

**Guest post written by Allison S. of Bandzoogle.com.

 

"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

View Full Article

Posted: Nov 14, 2016

Category: Marketing

event pages facebook get personal hashtags marketing music persistence photos promotion social media touring tips videos word of mouth

**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

 

"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

View Full Article

Posted: Oct 19, 2015

Category: Online Presence

bandzoogle biography contact epk photos press resume reviews social media videos

**Guest Post written by Dave Cool of Bandzoogle.com.

 

"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..."

View Full Article

Posted: Oct 7, 2014

Category: Online Presence

bandzoogle bio blogs calendar listings contact content design online presence photos photoshoot press kits stock images website improvement

**Guest Post from Bandzoogle.com.

 

"We cannot overstate the importance of photos when it comes to your website. In fact, we often tell bands that they should spend more money on professional photos than on their website. Great photos can create a positive first impression for potential new fans, as well as for industry and media. But if the images on your website look unprofessional, chances are, people won’t take you or your music seriously..."

View Full Article