**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"Here at Cyber PR, musicians frequently call and ask me to write and blast a press release.

The strongest reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a “genre” of music is not a niche but a charity benefit or a tech related news piece like you are featured in a new app is!)

I discourage blasting but I do encourage well-researched outreach.
+Getting your music covered: how to email press

Here is how to create a press release in 8 steps.

Press Release Format:

A press release should be one page only and on your letterhead.

(If you do not have letterhead put your logo or your record company’s logo at the top of the page).

Step 1 – FOR IMMEDIATE RELEASE

All Press Releases start with ‘FOR IMMEDIATE RELEASE’ written in the top left hand corner, always in CAPS.
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Step 2 – Contact Information

Next on the press release comes the contact Info which should include your first and last name (or the first and last name of a specific person) a phone number and an email address.

It should look like this:

FOR IMMEDIATE RELEASE

Contact: Ariel Hyatt (212) 239-8384 Contact@CyberPRMusic.com

Step 3 – Headline

Next comes the headline, which should be simple and centered, and bold.
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An example:

Eli Lev to Celebrate Release of EP with East Coast Tour

Step 4 – Subhead

This is an expanded part of the headline, which brings the reader in, and accentuates the headline by adding detail.

An example:

10-city tour supports Way Out West his new EP

Cities will Include Washington DC, Philadelphia, Boston, Portland, and Hartford."


Find items 5-8 in the Cyber PR blog HERE."

 

 

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