Posted: Mar 14, 2023
**Guest post written by Musik and Film Promotions.
"You read articles that give "the truth"-- that say Indie Artist can't get airplay, Right? -- WRONG!
It's a BIG world out there!
Musik Radio Promotions has charted artists in the top 10 in many charts around the world. Just check out the Wall of Success!
Indie artists are playing on thousands of stations - some on TENS of thousands.
Radio outside of the US works differently. The rest of the world for the most part does not have a top 40 that they play over and over. They have what they call “Radio Presenters.” These presenters each develop their own playlists based on what the audience wants to hear. And most stations outside the US are not one specific genre. Most stations play a variety of music and have shows that feature 2 to 4 hours of rock, then pop, then country and every other genre.
There are over 250,000 radio stations in every genre in 180 countries, which includes the US, UK, Australasia, Ireland, Scotland, and thousands of stations in Europe, Asia, Africa and South America. And 98% of these stations are FM stations.
Radio in the US is controlled by major labels known as “Gatekeepers”, meaning major US radio corporations that positioned themselves as the “Gatekeepers.” They control almost 75% of the US radio market. This left 25% of possible stations within the US that would consider playing an Indie artist's music. It's a big world out there and we found out if you can get enough airplay outside of the US, it follows that the US market is then forced to listen and be receptive to playing your music.
Experience has proved to the team at Musik Radio Promotions what radio will play and will not play. Production of the track is "key" so be sure to spend the time to record, mix, and master properly to make your tracks radio ready. You can also submit your track for review to our team of seasoned producers."
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