IOTM Blog
Posted: Oct 25, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity." View Full Article
Posted: May 24, 2021
Category: Social Media
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**Guest post by Vince Martellacci of ForgeCollective.
"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."
View Full ArticlePosted: Jul 27, 2020
Category: The Musician Business
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**Guest post written by Gideon Waxman, a London based drummer & music educator.
"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."
View Full ArticlePosted: Mar 2, 2020
Category: Live Performance
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**Guest post written by James Redhead, one half of the duo behind the music podcast Anyone Can Play Guitar.
"We thought it worthwhile to give a balanced view [about support slots] based on what we’ve learned so far, to help all you bands and artists make as informed a decision as possible when you’re presented with such opportunities, or even before you start actively seeking them out. Let’s start with the negatives…"
View Full ArticlePosted: Feb 24, 2020
Category: Show Booking
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**Guest post written by Rachael Rubright of Dozmia.
"...a booking agent has a lot of artists vying for their attention or pulling their interest away from you. So, what can you do to put yourself on that booking agent’s radar? This article will outline some tips to help you get noticed."
View Full ArticlePosted: Feb 3, 2020
Category: Promotion
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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.
"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."
View Full ArticlePosted: Dec 16, 2019
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Most successful musicians...had a goal and did what they needed to do in order to achieve it. Lots of talented people give up too soon...Nothing comes easy and it usually takes many years to get to a point where you become successful. Remember, persistence wins the game."
View Full ArticlePosted: Sep 30, 2019
Category: Live Performance
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**Guest post written by Joe Hoten; an avid writer of songs, content and song related content, and regular contributor to Bands for Hire. Originally featured on Ditto.com.
"Any stage can be a platform for you to propel yourself into the musical stratosphere, and, in your capacity as an intrepid and curious musician, you will always find people worth talking to at such events [open mics]. And, at any rate, you only get as involved as you want to..." View Full Article
Posted: Oct 22, 2018
Category: The Musician Business
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**Guest post written by Cloe Matheson as featured on The Music Entrepreneur HQ.
"Are you an aspiring musical artist looking to increase your bandwidth with listening audiences?...Thinking like an entrepreneur means realizing that when you combine your talents with those of an artist or musical act who are perhaps more established, you’ll expedite your own songwriting, music production, and promotional success."
View Full ArticlePosted: Jul 16, 2018
Category: Touring
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**Guest post written by Andrew Tufano, Nashville based Acoustic Pop Singer-Songwriter.
"In most professions, emotional health is largely neglected. When you’re a touring musician, it can feel taboo to even admit to yourself that you’re lonely or that you need help, nevermind telling others...Here’s some of what I learned about relationships and self-care during my time on the road."
View Full ArticlePosted: Nov 20, 2017
Category: Touring
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**Guest post written by Andrew Tufano, Nashville based Acoustic Pop Singer-Songwriter.
"When you’re strapped for cash on the road, it can be a relief to have a bandmate in the passenger seat, lifting your spirits and holding things together. At the same time, splitting $42 in tips and then going out to drink every night can make turning a profit feel like a luxury you can’t afford. Here are some of the pros and cons to touring alone versus with your friends."
View Full ArticlePosted: Feb 6, 2017
Category: Social Media
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**Guest post by Doug Beney, lead editor of MIDI Lifestyle.
"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."
View Full ArticlePosted: Jan 17, 2017
Category: Marketing
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**Guest post written by Nicholas Rubright of Dozmia.
This is the last part of "50 Ways to Promote Your Music and Grow Your Fanbase".
View Full ArticlePosted: Dec 12, 2016
Category: Show Booking
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**Guest post written by Louise Dodgson, Editor at The Unsigned Guide.
"Working with a booking agent is a topic we’re often asked about by artists and bands who wonder whether they should still undertake all gig bookings themselves or acquire the services of an agent who can bag those lusted-after festival slots and tour supports. Do I need an agent? At what stage should we approach one? Will a booking agency even work with an unsigned or emerging band? If you’ve ever wondered about any of the above, this blog is for you!" View Full Article
Posted: Jan 4, 2016
Category: Live Performance
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**Guest post written by David J. Hahn, originally featured on MusicianWages.com.
"You get a call. It’s a friend of yours, they are throwing a big party, and they want you to play for the guests...You get another call. It’s a local non-profit. They are throwing a fundraiser at a fancy venue and they want you to provide entertainment for a couple of hours...A third call comes in. It’s a local venue. They are having an event next month and 5 bands are playing a 30 minute set each. They’d like to invite you to perform...So what do you do? Do you take these gigs? You know that you have to make a living, but you know you also have to get out there and play for people."
View Full ArticlePosted: Dec 21, 2015
Category: The Musician Business
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**Guest post written by Wade Sutton of Rocket to the Stars.
"I’ve been blessed with working with independent artists from all over the world for the past couple of years...I’ve also found myself, from time to time, serving as a pseudo-therapist for artists struggling emotionally when somebody close to them suggests their love for music is nothing more than a hobby and that the artist should consider a more traditional type of employment. You know. A “real job.”" View Full Article
Posted: Oct 5, 2015
Category: Music Festivals
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**Guest post written by Amir Mozafari, Director of BD for Everfest and formerly of C3 Presents.
1. Develop a relationship with local promoters. 2. Practice, practice, practice! 3. Keep your EPK (Electronic Press Kit) up to date...
View Full ArticlePosted: Sep 28, 2015
Category: Promotion
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**Guest post written by Brad Barnett, professional musician and founder of Indie 411.
Most musicians have a general idea of how to promote their upcoming shows...With so many musicians actively promoting their gigs, it comes as a surprise to me that most of them stop there. What I mean by that is they work hard to try and get people out to their event, then don’t do anything to promote or sell their brand once it’s show time...If the goal is to get as many people to know about you as possible, then there are a few things you should be doing at gigs to maximize your reach.
View Full ArticlePosted: Jul 6, 2015
Category: The Musician Business
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**Guest post written by Brandon Waardenburg, founder of Apparatus (an artist accelerator providing music advice and coaching to independent artists and DIY musicians) as well as a musician, songwriter, "musicpreneur" and consultant.
"The luster of performing can die pretty quickly when it becomes old...Truthfully, any activity can turn into a grind no matter how intentional we are about keeping focused..." Here are some signs that you are on the right track.
View Full ArticlePosted: Dec 15, 2014
Category: Promotion
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**Guest post written by Matt Jones, a full-time singer-songwriter and solo artist, as featured on Pyragraph.
"I’m not sure what your goals are as a musician/artist/songwriter. Many of the people who have relocated to Nashville do so from a desire to be around the best creative people, and to have a much better chance for their music to be noticed on a larger scale. I think most of us have a similar desire..."
View Full ArticlePosted: Aug 25, 2014
Category: Promotion
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**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.
"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."
View Full ArticlePosted: Aug 18, 2014
Category: The Musician Business
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**Guest post written by John Safari, President and Co-Founder of Orange County Music League.
"A lot of bands complain about the music scene for one reason or another. In my opinion, most of these bands aren’t thinking of the bigger picture, or outside of their band for that matter. I started Orange County Music League to put an end to pay to play. Bands are not a dollar sign. Here are some things that local bands are going to need to start doing in order to build a thriving scene..."
View Full ArticlePosted: May 26, 2014
Category: Live Performance
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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.
"So we’re on this bill and the first act is a singer-songwriter who sang from a digital piano. Now, I have zero intentions of discrediting him or her, or of being condescending in any regard – this blog won’t serve as an outlet for snark for snark’s sake. But in my observations of this artist, I collected some notes that demonstrate well what I believe to be three ways to NOT conduct yourself as an artist who aims to be taken seriously..."
View Full ArticlePosted: May 19, 2014
Category: Show Booking
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**Guest post written by Paula Tolly, one half of the Boca Raton based Americana duo 33 Years.
"You know the scenario.... you’ve been trying to get into this local bar for who knows how long and your buddy just gave you the name of the new booker. You email him or text or whatever his preference is and you get the dreaded dead end comment back: "How many people can you draw at my venue....?" Your heart sinks, your confidence dwindles and you think, "Hey, is there anyone out there who really cares about the music nowadays?""...
View Full ArticlePosted: Apr 7, 2014
Category: Show Booking
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**Guest post by Chris "Seth" Jackson, a bass guitarist and composer and founder of HowToRunABand.com.
OH no! I can't get a show! I keep sending out booking emails that never get replied to. What do I do?...
View Full Article