Posted: Oct 1, 2018
Category: Merch
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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business. It originally appeared on Ari's Take.
"When you’re on tour, merch can be your number-one income generator. Believe it. Bands stress over their guarantees, door splits and turnouts. If you want to survive financially with your music, you must understand the importance of merch sales..." View Full Article
Posted: Jul 23, 2018
Category: Digital vs. Physical
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**Guest post written by Sylvia of Vinyl Price Comparison Search, previously featured on MusicGoat.com.
"Vinyl is back on the (turn)table as a means for new artists to get their musical message out there. And vinyl record shops and online stores are even making a revival. But if you’re an up ‘n comer is it worth putting your needle on the groove, when there are cheaper and easier options at your fingertips? Let’s take a spin around this complex issue…."
Posted: Jun 27, 2016
Category: Merch
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**Guest post written by Jessica Kane, a music connoisseur and an avid record collector. She currently writes for SoundStage Direct, her go-to place for all turntables and vinyl equipment, including VPI Classic.
"The modern musical industry may be almost entirely digital, but this does not mean that streaming songs or downloading audio files is the best way to listen to music. Though they are not the main method of experiencing music anymore, vinyl album sales actually continue to grow, and modern vinyl sales levels have not been this high since 1988. Audiophiles might insist that vinyl is better because it sounds nicer, but there are also several other reasons why it is the superior format..."
View Full ArticlePosted: Apr 4, 2016
Category: Merch
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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.
"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans." View Full Article
Posted: Oct 26, 2015
Category: The Musician Business
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**Guest post written by Andrew Jones of Checkered Owl Media.
"The music industry, like much of our society, can become obsessed with what is new: The new better way to sell music, the new way to connect with fans, the new DAW to record your new album...But if you pay attention to culture and society, you will notice a shift. People are beginning to embrace old..."
View Full ArticlePosted: May 4, 2015
Category: Merch
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
""Don't rely on the promoters. As long as you put on a killer show and have killer merch, you'll always have enough gas to make it to the next stop"...The bottom line is that if you want to be a professional musician, you should have a solid merch setup and promote it effectively at your gigs. Because it might be the only money you make that night..."
View Full ArticlePosted: Mar 30, 2015
Category: Merch
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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.
"It was a great show [Low Cut Connie at the Echo]. So naturally I stopped by the merch table afterwards to get their vinyl and a T...when she told me the price for the vinyl and T I thought there must be some kind of mistake. $27?! For both? No way. They were charging $13 for the vinyl and $14 for the T. Way too low!..." View Full Article
Posted: Apr 23, 2013
Category: Merch
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Although vinyl represents only about 2% of total U.S. album sales, the growth in vinyl over the last few years has been dramatic. According to Nielsen SoundScan reports, vinyl LP sales rose 17.7% in 2012 compared to 2011, representing a continuing upward trend in the sales of vinyl albums since 2007. The most popular vinyl LPs are split between newer acts and classic albums, like the Beatles’ “Abbey Road.” Some of the vinyl chart toppers in 2012 came from acts including Jack White, Black Keys, Adele, Mumford & Sons, the Shins, Beach House, Alabama Shakes, and Bon Iver. So where can you get your own album pressed to vinyl?
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