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IOTM Blog

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How To Spot A Fake Spotify Playlist

Posted: Aug 16, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Spotify Playlist Fraud


"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."

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Back to Basics: Why Create Smart Links For Your Music

Posted: May 17, 2022

Category: Marketing

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**Guest post written by Feature.fm, an all-in-one music marketing solution to get more fans, boost streams, and grow your sales.

 

Why Create Smart Links


"Smart links are shareable URLs that automatically route fans to your music on their preferred streaming service. You can learn more about your fans by using a smart link because it tracks engagement analytics and it allows you to customize the landing page with your own artwork or music video."

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How To Grow Your Fanbase Beyond Social Media

Posted: May 10, 2022

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Grow FB Beyond Soc Med - Cyber PR
"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out."

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How To Find Music Sponsors To Further Your Career

Posted: Jan 3, 2022

Category: Sponsorship

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**Guest post written by Yona Marie, originally featured in her blog.

 

How to find music sponsors - Yona Maria


"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

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11 Tips On How To Promote A Music Event On Social Media

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

11 Tips Music Event - Music Goat


"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

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How to be more concise when describing your music

Posted: Sep 27, 2021

Category: The Musician Business

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**Guest post by Electronic Musician.

 

"Can you describe your music in 6 words or less? It's the first question that anyone asks you about your music: What kind of music do you make? Your answer to that question is the most important thing. It’s even more important than your story. So don’t wing it. You should prepare it ahead of time and have it at the tip of your tongue when interviewers, the media, and people you meet ask. Don't try to make a perfect and complete description: the goal is to get them curious enough to ask to want to hear your music. That's how you'll know if you've created the right description. Here are some simple ideas to help you describe your music effectively..."

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Return to live: an update from Kristen Ford

Posted: Aug 23, 2021

Category: Live Performance

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**Guest post written by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.

 

KF Pink Tape


The East Room is one of 13 Nashville venues where either "Proof of a Vaccine or Negative Covid Test" is required for entry...All of New York City has this policy, as well as all NIVA (National Independent Venue Association) venues...Music festivals such as Folk Alliance and Kerrville already have similar policies for future events. This means regardless of your local rules and regulations, or your personal views on vaccinations, touring artists need to be ready for this policy change.

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25 Creative Band Merch Ideas - Part 1 (Physical Merch)

Posted: Jun 1, 2021

Category: Merch

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**Guest post written by Desi Thorne for Bandzoogle.

 

25 Merch Ideas - BZ


"To get started, think about the different kinds of band merch you might offer. Items that can be handmade may be difficult to reproduce, but can also be offered for a significantly higher price point. Offering a good balance of custom merch and scalable merch allows you to offer unique merch for all fans at different levels of dedication."

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How to build a marketing funnel to promote your music

Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

 

UnlockYourSound Funnel


"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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How To Get More Clients For Your Music Business From Facebook

Posted: Jul 20, 2020

Category: Social Media

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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

 

Facebook Free - Entrepreneur Drummer


"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."

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Value of Word of Mouth Marketing and Tips for Successfully Translating Hype into Sales

Posted: Jul 6, 2020

Category: Marketing

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**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

Les Flair - Word of Mouth


"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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8 Tips to Help You Maximize Your Efforts With Social Media Marketing

Posted: Dec 9, 2019

Category: Social Media

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**Guest post written by Wassim Awess, founder of the Music Career Guide.

 

8 Tips Social Media - Wassim Awess


"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."

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How a Course in Marketing Can Help You Build Your Music Business

Posted: Jan 7, 2019

Category: Marketing

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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.

 

Marketing Course Music Entrepreneur


"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."

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Interview Tips for Musicians on the Publicity Circuit

Posted: Jul 30, 2018

Category: Promotion

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**Guest post originally featured on Ditto.com.

 

Ditto Interview 2
"Whether it’s with a major media publication or a local music blogger, interviews offer a great avenue for publicity. Nevertheless, they can be a daunting experience for anyone new to the publicity circuit. If you’re worried about an upcoming interview, here’s some advice to help ease the jitters."

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How to Increase the Conversion Rate of Your Music Website

Posted: Jul 2, 2018

Category: Online Presence

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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.

 

How to Increase the Conversion Rate


"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."

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How to Harness the Power of Targeted Facebook Ads to Build Your Fanbase

Posted: Jun 11, 2018

Category: Social Media

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**Guest post written by Gavin Whitner, an F1-loving guitarist of an alt-rock band. He’s also a songwriter and composer. In his free time, Gavin blogs about musical instruments and music in general at Music Oomph.

 

"As a musician, whether you’re a solo artist or in a band, building your fanbase is one of the toughest jobs there is...In today’s world, if you’re looking to build your fanbase to huge numbers, you're going to have to be proactive in your marketing. While performing and selling merch at your gigs is one way of getting your name out there, there is an all-powerful tool that is renowned for being the best way to introduce yourself to new fans − social media."

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8 Email Subject Lines That Will Guarantee Opens

Posted: Apr 2, 2018

Category: Marketing

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**Guest post written by Anitra Jay of TheCraftyMusician.com.

 

"Writing strong email content to engage your fans is not an easy task...The first most important thing about a good email is its subject line. The majority of your fans will use the subject line to decide whether or not to read your content. So if you want to get your fans to open your email newsletter, you have to write appealing headlines."

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How Can I Get on Spotify’s Playlists?

Posted: Mar 26, 2018

Category: Marketing

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**Guest post written by Lucie Watson of Platoon.

 

"If you’re working in the music industry as an artist, manager, label, distributor or any other field you’ve probably had or heard a conversation about the power of Spotify playlists. Some questions I frequently get asked are “how can I get on Spotify’s playlists?” or “how can I get on New Music Friday?” or “when can I start to see playlist additions?”. What I’d love to tell artists and managers is that it’s easy...but more often than not the response I give is this: there’s no way I can guarantee placement on a playlist ahead of a release."

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Tools Artists Should Be Using: Sponsorship Decks

Posted: Mar 12, 2018

Category: Sponsorship

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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.

 

"This is the first in a new series of articles examining the various tools music artists should be using to advance and grow their careers...All music artists are looking for ways to make more money but a lot of them aren’t aware of some of the tools that exist to help them increase their income. One of the most common questions I field from artists has to do with how they can get sponsorships. They know businesses are out there sponsoring everybody from artists to athletes but many have extremely limited knowledge in how those sponsorship agreements actually come about. Simply put, they don’t know about sponsorship decks."

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Do You Know What Your Fans Really Want?

Posted: Jan 29, 2018

Category: Marketing

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Do You Know What Fans Want - Legit Musician


"Find out what your fans want by asking them. I learned this little tip by following online guru Michael Hyatt. He does a reader survey every year, and he learns how to run his business from the results. Don’t be afraid to ask your fans what they want. Most of the time, they will be excited to share this info with you. It will make them feel more connected to you as well."

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How YouTube’s TrueView Can Help Musicians

Posted: Jan 22, 2018

Category: Marketing

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**Guest post written by Cassie Steele, content editor for GuitarFella.com.

 

"The internet has opened up a world of opportunity for musicians, enabling you to release music to a wide audience without the gatekeepers of record labels or a distribution company. However, you need to know what you’re doing. Releasing music online without a marketing plan and expecting it to sell is like dropping your CD in Times Square and expecting a record producer to pick it up..."

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Spotify’s Fatal Flaw Exposed: How My Closed-Door Meeting with Execs Ended in a Shouting Match

Posted: Jan 15, 2018

Category: Royalties

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**Guest post written by Blake Morgan, artist, musician, record producer, CEO of ECR Music Group, and founder of #IRespectMusic. Originally featured in The Huffington Post and later featured in The Trichordist and Digital Music News.

 

Last week, Blake Morgan published a story in the Huffington Post that discussed his heated exchange with Spotify execs in a closed-door "artists-only" meeting. Just as the article was gaining traction, it was suddenly removed...Here's Blake's original article...

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Social Media For Musicians - 10 Tactics For Success

Posted: Jan 8, 2018

Category: Social Media

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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.

 

Social Media 10 Tactics Zing


"You’re an aspiring musician and you don’t have much time to dedicate to social media...The good news is there are certain social media smarts that work regardless of which channel you're on. These tips are channel agnostic - i.e. they're perennial tips that can be used on whichever your platform of choice happens to be."

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Getting Out Of Your Own Way

Posted: Jan 2, 2018

Category: The Musician Business

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**Guest post written by Joshua Rich, a pop pianist out of Washington, DC.

 

"The best thing I have learned as a performer is how to get out of my own way - to look at myself through other people’s eyes...Listening to others and being open to what your strengths are can be the difference between making it and not..."

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The Top 20 Most Profitable Merch Items

Posted: Dec 18, 2017

Category: Merch

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**Guest post written by Glen Perry of Audio Mastered. He's been a musician for over 15 years and has done everything the hard way so you don't have to. You can find more advice and buying guides, such as the best Bluetooth transmitters, over at AudioMastered.com.

 

Audio Mastered Merch 1
"A common mistake bands and artists make is not paying attention to the economics of their merch table. Unfortunately, some bands shy away from a data-driven approach and only sell a few cliché merch items - think T-shirts. By taking a closer look at less expensive, but more profitable items, bands can add fresh additions to their revenue streams..."

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