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Value of Word of Mouth Marketing and Tips for Successfully Translating Hype into Sales

Posted: Jul 6, 2020

Category: Marketing

marketing fan engagement know your audience content word of mouth posters emotion lighting collaboration promotion spotify social proof les flair

**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

Les Flair - Word of Mouth


"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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An Intro To Video Marketing In 2018

Posted: Jun 18, 2018

Category: Promotion

checkered owl media emotion facebook fan engagement instagram promotion social media sponsored content video marketing youtube

**Guest post written by Andrew Jones of Checkered Owl Media.

 

Intro to Video Marketing - Checkered Owl


"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."

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Record Label Deal

Posted: Aug 17, 2015

Category: The Musician Business

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**Guest post by Stephen Wrench, CEO of Musik and Film.

 

"I recently had the pleasure of pitching a very talented well produced artist to major labels...They never listened to it [the music] because their social media numbers were not good enough?"

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