Posted: Sep 12, 2023
**Guest post originally featured in CS Discos' free e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.
"Understanding YouTube’s algorithm can be your ticket to shining amidst so many creators. With millions of videos uploaded daily, the algorithm’s effort is directed towards tailoring content to viewers’ preferences, ensuring they get a satisfying experience. As artists, understanding this system can amplify your online presence.
One aspect we can’t overlook when aiming for visibility on YouTube is the strategic selection of the songs you choose to cover. Two significant factors can amplify your reach: covering trending tracks and timing your releases.
Popular and trending songs have a massive audience searching for them. When a song is on everyone’s lips, covering it can increase your visibility. The reason is simple: higher search volume. If a song is topping the charts, more people are likely to search for it, and if your cover pops up, it can lead to a significant spike in views.
Here’s a golden tip for artists looking for an advantage: Keep an eye out for bands performing unreleased songs during concerts or live events. If you can get a hold of these performances, learn the song, and prepare your cover, you can time its release to coincide with the day the band releases the original track. This approach gives you an edge, as fans eager to listen to the new release may stumble upon your cover, giving you an influx of views from an audience already interested in the song.
Incorporating these strategies adds another layer to your YouTube game plan. It’s not just about producing quality covers, but also about choosing which songs to cover and when to release them. By staying attuned to the music industry’s trends, you can position yourself a step ahead, ensuring your covers not only resonate with quality but also relevance."
Download the full e-book HERE.
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CS Discos is a professional record label dedicated to supporting independent artists. Since 2015, the label offers a platform for low-budget artists to showcase their music with industry-standard production quality. It focuses on providing affordable, high-quality production services. The label fosters inclusivity, nurturing a collaborative, diverse artist community. CS Discos aims to spotlight independent artists globally while promoting industry-wide creativity, collaboration, and fairness.