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Tapping into Your Unique Cultural Identity In Your Brand

Posted: Jul 9, 2024

Category: Marketing

social media networking marketing plan know your audience consistency be authentic collaboration differentiate sungate records visual content branding

**Guest post written by Mariami of Sungate Records.

 

Sungate Records 2


"In an age where the internet and international communities are on display 24/7, independent artists have an enormous opportunity to invite a larger audience into their world. By sharing aspects of their culture—whether it's through food, clothing, lyrics, or images of their hometowns—artists can create a deeply personal and engaging narrative...Here are five ways our Sungate Records artists are tapping into their cultural individuality to build unique platforms online..."

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Great interviews don’t happen by accident

Posted: Mar 20, 2017

Category: Promotion

basic interview skills bobby borg differentiate have a story hobbies influences interviews know your audience preparation research

**Guest post written by Bobby Borg, originally from Music Marketing for the DIY Musician.

 

Great Interviews Don't Happen By Accident
"Great interviews don’t happen by accident. Both parties, the interviewer and the interviewee, need to do a great deal of preliminary research. In fact, preparing your complete interview in writing before the interview can serve as helpful research for the busy interviewer and provide additional content that can be posted on your artist websites..."

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