Posted: May 17, 2022
**Guest post written by Feature.fm, an all-in-one music marketing solution to get more fans, boost streams, and grow your sales.
"The first task on the to-do list for artists on release day is to promote their music on social platforms. Experienced artists and music marketers know the best way to direct fans to their preferred music service is by using a music smart link.
Smart links are shareable URLs that automatically route fans to your music on their preferred streaming service. You can learn more about your fans by using a smart link because it tracks engagement analytics and it allows you to customize the landing page with your own artwork or music video.
Let’s say you post your smart link on the usual social platforms (Facebook, Instagram, Twitter, TikTok), when a fan clicks on your link they’re directed to an optimized landing page where they can select which music streaming service they prefer to listen on.
The fan’s engagement is being collected in your Smart Link analytics on Feature.fm. You can track these engagements with your smart link and use this data collected to view basic demographics, which streaming service is most popular amongst your fans, and even use this data to create more targeted advertising on Facebook, Instagram, TikTok, Snapchat and Google Ads.
Now you’re going to ask well how do you do that? You set up pixels on each of those ad platforms and use the pixels on your smart links. This helps you further drill down your advertising spends so you are reaching people who love your music and you can make ads which drive them to their preferred streaming service.
Another great strategy when using a smart link is to add an email subscribe form to collect emails from your fans so you can let them know when you have a new show, merch or music you want to let them know about.
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