Posted: Jul 6, 2020
**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.
"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."View Full Article
Posted: Jan 23, 2017
Category: Live Performance
**Guest post by Niki Walker, lead videographer of NPR's Tiny Desk series. Originally posted on NPR Music’s Tiny Desk Contest Tumblr.
Posted: May 31, 2016
**Guest post written by Ari Herstand. It originally appeared on Ari's Take.