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Complete SEO checklist for musicians

Posted: Sep 13, 2022

Category: Online Presence

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**Guest post written by Wes Walls of Bandzoogle.

 

BZ SEO Checklist


"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

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5 Reasons to Have a Website for Your Music

Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

 

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

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What To Do If You Can't Hit 4000 Watch Hours and 1000 Subscribers On YouTube

Posted: Nov 11, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.


"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..." 


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How (And Why) To Hit 4000 Watch Hours and 1000 Subscribers On YouTube (Part II)

Posted: Nov 4, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."

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How (And Why) To Hit 4000 Watch Hours and 1000 Subscribers On YouTube (Part I)

Posted: Oct 21, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."

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4 ways musicians can use an EPK

Posted: Jul 1, 2019

Category: Online Presence

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**Guest post written by Dave Cool of Bandzoogle.com.

 

4waysepk - BZ


"An electronic press kit (EPK) is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals...You can use your EPK to help you get more press, more gigs, and come across as a serious artist."

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Essential Elements of an Effective EPK

Posted: May 6, 2019

Category: Online Presence

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

BZ EPK Contents Updated


"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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How to Increase the Conversion Rate of Your Music Website

Posted: Jul 2, 2018

Category: Online Presence

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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.

 

How to Increase the Conversion Rate


"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."

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10 Principles of Great Music Web Design

Posted: Apr 30, 2018

Category: Online Presence

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**Guest post written by Melanie of Bandzoogle.com.

 

10Principles - BZ


"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."

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7 Tips For Writing A Bitchin' Bio

Posted: Feb 26, 2018

Category: Online Presence

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**Guest post written by Ty Hager, a writer, songwriter, novelist, radio producer, and owner of Bargain Bandsites & Bios in Nashville.

 

Bitchin Bios Ty Hager


"With all the spiffy technological advances, getting your music out there is easier than ever before...However, some things technology simply can't do: it can't un-suck a sucky song, and it can't un-crap a crappy bio. There are ways to make songs suck less, and to make bios less crappy...These are just a few things I've learned not only from writing bios (and press releases) for thirty years, but from reading countless articles on the subject. I'll share enough of the highlights with you to maybe un-crap yours a bit, or to help you start from scratch!"

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21 Dos and Don'ts of Band Website Design

Posted: Feb 19, 2018

Category: Online Presence

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**Guest post written by Allison S. of Bandzoogle.com.

 

BZ website dos and donts


"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."

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Top Mistakes Artists Make on SoundCloud

Posted: Aug 14, 2017

Category: Online Presence

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**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.

 

5 Reasons No Radio MS
"Everyone has a Soundcloud profile, but not everyone is using theirs to its fullest potential to make their music brand look good! Having a solid music profile page includes providing your page visitors with the right information, a great online personality and a music catalog they will be excited about! Here are the top mistakes to avoid with your Soundcloud profile."

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How to Promote your Music with a Call-to-Action

Posted: May 15, 2017

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

Call-to-Action
"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

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[Free eBook] A Complete Guide to SEO for Musicians

Posted: Mar 13, 2017

Category: Online Presence

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**Guest post written by Wes of Bandzoogle.com.

 

BZ Free SEO eBook
"SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you're not sure where to start or how to do it: we have something great to give you..."

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How To Create a Perfect Page to Sell Music on Your Website

Posted: Oct 3, 2016

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.com.

 

Create Perfect Page BZ
"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

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5 Things Musicians can Blog About to Get Targeted Website Traffic

Posted: Sep 6, 2016

Category: Online Presence

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**Guest post written by Nicholas Rubright of Dozmia.

 

"Even if your website is well optimized for search engines, it’s unlikely that people who have never heard of you are going to specifically search for you or your website. Because of this, the best way to generate new, well targeted website traffic is to start blogging...Here are some topics you can blog about that can help drive more organic, relevant traffic to your website."

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SEO for Musicians: Use Link Building to Improve Your Ranking

Posted: Jan 18, 2016

Category: Online Presence

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**Guest Post written by Melanie Kealey of Bandzoogle.com.

 

Bandzoogle Link Building Blog
"So you're looking to continue to improve the SEO for your band's website...One of the most important things you can do to help with your website’s SEO is link building...the more high-quality websites that link to yours, the higher your website will place in search engine results."

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The 8 things that should be in every band's digital press kit

Posted: Oct 19, 2015

Category: Online Presence

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**Guest Post written by Dave Cool of Bandzoogle.com.

 

Bandzoogle EPK
"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..."

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SEO for Musicians: 3 Tips to Optimize Your Website Content

Posted: Sep 8, 2015

Category: Online Presence

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**Guest Post written by Melanie Kealey of Bandzoogle.com.

 

SEO Tips Bandzoogle
"Making your website rank well in search engines can seem like a daunting task...Even starting with a few small things can help with the search engine optimization (also called SEO) for your website. Let’s look at a few quick ways to update the text on your website to help it rank better in search results!"

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How to Create a Wikipedia Page for Your Band

Posted: Jul 27, 2015

Category: Online Presence

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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"Wikipedia pages are the holy grail of online citations. Although the site is a collaborative effort that allows virtually anyone to create or edit content, most pages are deleted shortly after being published...But I can tell you from personal experience that it [building a Wikipedia page for your band] can be done, and if you do it right, it won’t cost you a thing."

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How to Write a Better Biography for Your Website

Posted: Mar 9, 2015

Category: Online Presence

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**Guest post written by Wade Sutton of Rocket to the Stars.

 

"The problem is a vast majority of biographies on websites are written by either the artist or the individual hired to construct the website. And when you take into consideration that the best web bios are the ones that combine elements of both journalism and marketing, well, you can see why problems arise...So what can you do to make YOUR biography better should you choose to attempt to write it on your own?"

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8 Reasons Why Fans Hate Your Band’s Website

Posted: Mar 3, 2015

Category: Online Presence

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**Guest Post from Dave Cool, from Bandzoogle.com.

 

Why Fans Hate Website
"Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good..."

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Simple and Effective YouTube Practices

Posted: Jan 12, 2015

Category: Online Presence

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**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.

 

"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."

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5 Reasons Why Bands Need (Better) Websites

Posted: Dec 9, 2014

Category: Online Presence

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**Guest Post from David Dufresne, from Bandzoogle.com.

 

David Dufresne
"The Internet is a big and scary place. When you're a musician and your focus is to practice, write and perform, figuring out where to spend the little time and money you have left for an "online strategy" can be confusing. Many bands we've met tell us that they see it as a real challenge. Here are some reasons why I think [owning your own .COM] is necessary..."

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Using Story and Storylines to Create Context for Your Content

Posted: Oct 20, 2014

Category: Online Presence

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

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