IOTM Blog
Posted: Oct 29, 2024
Category: Online Presence
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With a free user account, you not only get an artist profile and the ability to interact with the user generated sections of the site (members portal, show/band availabilities, and classifieds), but you can also add additional media to the official venue listings to further enhance the communities knowledge of the venues in the directory. This can be accomplished in two ways...
Posted: Sep 24, 2024
Category: Online Presence
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Show availabilities are reserved for finding additional talent for shows that already exist...If you wish to announce your own availability, you can do that with a band availability...Lastly, classified listings are for everything else...all of these sections of the site are free!
Posted: Sep 4, 2024
Category: Online Presence
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**Guest post originally featured in the Symphonic Distribution Blog.
"Spotify is a powerful tool for any artist interested in reaching a larger audience. One of the most effective ways to utilize the platform is to create a custom Spotify for Artists profile which will help you get verified, easily manage your profile, learn about your fanbase and more. In this post, we’ll break down some tips to help you make sure your profile is optimized and ready to go."
View Full ArticlePosted: Jul 16, 2024
Category: Online Presence
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**Guest post originally featured in the Symphonic Distribution Blog.
"At this point, you should be well aware of the importance of metadata in the music industry. Not only does it help classify and identify your music among a sea of millions of others, but improper metadata could be the reason your music isn’t reaching as many fans as possible. How? Let’s break it down..."
View Full ArticlePosted: May 9, 2023
Category: Online Presence
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**Guest post written by Melanie Kealey of Bandzoogle.
"As a musician, you need tools for promotion. An EPK is your online resume and musical business card, making it easy for industry professionals to discover who you are. Included in an EPK are assets to help industry easily understand and promote a band’s music. You’ve likely heard that every artist should have an EPK - let’s look at the reasons you might need one."
View Full ArticlePosted: Sep 13, 2022
Category: Online Presence
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**Guest post written by Wes Walls of Bandzoogle.
"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."
View Full ArticlePosted: Oct 5, 2020
Category: Online Presence
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**Guest post written by Dre Dimura of Bandzoogle.
"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."
View Full ArticlePosted: Nov 11, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Jul 1, 2019
Category: Online Presence
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**Guest post written by Dave Cool of Bandzoogle.com.
"An electronic press kit (EPK) is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals...You can use your EPK to help you get more press, more gigs, and come across as a serious artist."
View Full ArticlePosted: May 6, 2019
Category: Online Presence
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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".
"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."
View Full ArticlePosted: Jul 2, 2018
Category: Online Presence
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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.
"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."
View Full ArticlePosted: Apr 30, 2018
Category: Online Presence
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**Guest post written by Melanie of Bandzoogle.com.
"It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates. Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design..."
Posted: Feb 26, 2018
Category: Online Presence
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**Guest post written by Ty Hager, a writer, songwriter, novelist, radio producer, and owner of Bargain Bandsites & Bios in Nashville.
"With all the spiffy technological advances, getting your music out there is easier than ever before...However, some things technology simply can't do: it can't un-suck a sucky song, and it can't un-crap a crappy bio. There are ways to make songs suck less, and to make bios less crappy...These are just a few things I've learned not only from writing bios (and press releases) for thirty years, but from reading countless articles on the subject. I'll share enough of the highlights with you to maybe un-crap yours a bit, or to help you start from scratch!"
Posted: Feb 19, 2018
Category: Online Presence
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**Guest post written by Allison S. of Bandzoogle.com.
"The best way to keep fans focused on you is through your own custom website. A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look at the most common ways bands win and lose with their website."
Posted: Aug 14, 2017
Category: Online Presence
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**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.
"Everyone has a Soundcloud profile, but not everyone is using theirs to its fullest potential to make their music brand look good! Having a solid music profile page includes providing your page visitors with the right information, a great online personality and a music catalog they will be excited about! Here are the top mistakes to avoid with your Soundcloud profile." View Full Article
Posted: May 15, 2017
Category: Online Presence
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**Guest post written by Melanie Kealey of Bandzoogle.
"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action." View Full Article
Posted: Mar 13, 2017
Category: Online Presence
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**Guest post written by Wes of Bandzoogle.com.
"SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you're not sure where to start or how to do it: we have something great to give you..." View Full Article
Posted: Oct 3, 2016
Category: Online Presence
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**Guest post written by Melanie Kealey of Bandzoogle.com.
"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way." View Full Article
Posted: Sep 6, 2016
Category: Online Presence
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**Guest post written by Nicholas Rubright of Dozmia.
"Even if your website is well optimized for search engines, it’s unlikely that people who have never heard of you are going to specifically search for you or your website. Because of this, the best way to generate new, well targeted website traffic is to start blogging...Here are some topics you can blog about that can help drive more organic, relevant traffic to your website."
View Full ArticlePosted: Jan 18, 2016
Category: Online Presence
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**Guest Post written by Melanie Kealey of Bandzoogle.com.
"So you're looking to continue to improve the SEO for your band's website...One of the most important things you can do to help with your website’s SEO is link building...the more high-quality websites that link to yours, the higher your website will place in search engine results." View Full Article
Posted: Oct 19, 2015
Category: Online Presence
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**Guest Post written by Dave Cool of Bandzoogle.com.
"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..." View Full Article
Posted: Sep 8, 2015
Category: Online Presence
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**Guest Post written by Melanie Kealey of Bandzoogle.com.
"Making your website rank well in search engines can seem like a daunting task...Even starting with a few small things can help with the search engine optimization (also called SEO) for your website. Let’s look at a few quick ways to update the text on your website to help it rank better in search results!" View Full Article
Posted: Jul 27, 2015
Category: Online Presence
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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.
"Wikipedia pages are the holy grail of online citations. Although the site is a collaborative effort that allows virtually anyone to create or edit content, most pages are deleted shortly after being published...But I can tell you from personal experience that it [building a Wikipedia page for your band] can be done, and if you do it right, it won’t cost you a thing."
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