Posted: May 10, 2021
14. Create an Event: Host your livestream inside a Facebook Event or use the event to notify people of the time.
15. Join the Club(house): Start a chat on the Clubhouse app that highlights your favorite artists of the genre you’re most closely associated with. Post your livestream schedule in your Clubhouse bio.
16. Post and Pin: Share your livestream schedule to Twitter and Facebook and pin the post to the top of your feed for the week prior.
17. Use a Countdown Sticker: Share an Instagram Story and use the built in countdown sticker to enter the title and start time of your livestream.
18. Update Your Banners: Include the date and time of your recurring livestream in your social media banner. When people stalk your socials, it’s the first thing they see.
19. Embed the URL: If you’re using YouTube, embed the upcoming event’s URL on your website and submit to local listings or even music blogs.
20. Create a short teaser: Make a 15 second or :30 second separate promotional post for the broadcast and be sure to include links if applicable.
21. Repurpose the Recording: The fact is more people will view your livestream after it is over than were there in real-time. Edit your streams to share clips on other socials and also create audio, graphics, blog posts, etc. leading back to it.
22. Send Emails to Subscribers: it’s safe to assume that everyone is NOT seeing everything you post. Be sure to announce when you’re going live and don’t be afraid to send a replay link once it’s over. Think about (at least) three emails if you’re a week out — 1 week away, tomorrow, and live in 1 hour.
23. Launch a contest or “unlock campaign”: use a viral contest platform to offer prizes and incentives for fans to share your event, follow your social, watch livestream, etc. These platforms can help you create an “social unlock” type incentive for sharing. A few examples are:
24. Promote with Emotion: one of the most effective ways to connect with your fans is to focus on what they’ll get out of your broadcast vs. the broadcast itself. Bandsintown for Artists was kind enough to publish an article I wrote on that very subject. "
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