Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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Posted: Aug 27, 2018

Category: Fans

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"One of the biggest pitfalls we fall into as musicians is trying to sell to everybody. We think if our music is really good then everybody will like it...Once you know who really likes your music then you can market yourself more effectively. So stop selling to everybody, and start selling to your DREAM FAN."

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Posted: May 29, 2018

Category: Music Streaming

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**Guest post written by Cameron of The Singer's Corner, a great place to learn a new approach to singing, receive tips to make you better, or learn ways to be the best of the best.

 

"In the present context, business sustainability refers to the overall business model and the decisions taken in the realm of financial and social aspects. Building a sustainable business is all about building a business with a long-term perspective in mind...Before we get into the part whether music streaming businesses are sustainable or not, let us briefly know the story of music streaming services..."

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Posted: Nov 27, 2017

Category: Fans

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**Guest post written by Amanda Kenyon founder of Blue Crane Music, a New England based artist management, booking, and consulting service dedicated to helping musicians grow their careers.

 

"Do you ever wonder how other people discover new music? YOUR music? We did...So we did what any modern day Joe would do to answer such a question: ask friends on social media. And here you have it, the unofficial survey results."

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Posted: Feb 21, 2017

Category: Marketing

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**Guest post by Garrison Snell of Crosshair.

 

"Placement on playlists is the digital equivalent of radio placement, except that playlists aren't limited by geographical location AND they can be used to work your song into bigger playlists...Influencer marketing (placing stuff with influential digital celebs) is still the most organic form of promotion and word of mouth..."

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Posted: Aug 23, 2016

Category: The Musician Business

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**Guest post written by Bandzoogle.com.

 

"One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” to help musicians and bands find ways to generate more money for their careers."

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Posted: Jan 11, 2016

Category: Technology

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**Guest post written by Blake Morgan, artist, musician, record producer, and founder and owner of ECR Music Group. Originally featured in The Huffington Post.

 

"I'm an American songwriter and singer. I first became a blip on the music advocacy radar when an email exchange between myself and the founder of Pandora, Tim Westergren, was made public in The Huffington Post. What lay at the heart of that exchange was that I'd gotten tired of billion-dollar tech companies lecturing musicians like myself about how hard those companies are working to "find ways to incentivize creators." Musicians know exactly how they could incentivize creators: they could pay us fairly."

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Posted: Oct 27, 2014

Category: Marketing

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**Guest post originally featured in the DIY Musician Blog.

 

"Pandora launches free analytics tools for artists..."

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Posted: Apr 14, 2014

Category: Live Performance

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**Guest post written by Danny Schmitz, an indy musician, writer, and connoisseur of all things Mexican food.

 

"Being a musician, it has taken me a long time to accept the fact that music is actually quite visual. To be honest, I’ve always intrinsically known this, but have never really realized it. There is no disputing that people associate their favorite artists with their best-known songs, but it is almost always accompanied by a visualization of the artist."

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Posted: Feb 18, 2014

Category: Online Distribution

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**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 550+ shows under his belt. Originally written for Digital Music News and featured in his blog Ari's Take.

 

"Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD." Here's how...

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Posted: Feb 10, 2014

Category: Royalties

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**Guest post written by Blake Morgan, artist, musician, record producer, and founder and owner of ECR Music Group.

 

"The Washington beltway turned a deaf ear to artists' rights until one guy, one activist, wrote the words "I Respect Music" on an index card and showed it to the world. Now, thousands upon thousands of music makers and music lovers are standing together and making history by adding their names to a petition that is not only shaking up the music world, it's shaking up Congress."

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Posted: Jun 19, 2013

Category: Renman Music & Business

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The music industry of the new era has benefitted and suffered at the same time from the accessibility of music making technologies. As it stands, there are so many artists looking to break in and be heard that a lot of artists get lost in the mix. Tune in as we talk to Tunecore founder Jeff Price as he weighs in on all of the music streaming services that have become available to the common artist, and what he feels is the best way to be heard!

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Posted: Feb 26, 2013

Category: Online Distribution

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The internet has effectively leveled the playing field in the world of music. Music lovers no longer have to rely on radio djs at a handful of stations for exposure to new music; there is a seemingly limitless stream of great music available online all the time. The internet radio powerhouse Pandora, for example, played 1.39 billion hours of music for its listeners in December alone. And as most of you know, the great thing about Pandora is that it recognizes the user's taste in music and suggests new songs and artists they are likely to love, making it an ideal platform for exposing new listeners to your work.

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