Posted: Mar 29, 2021

Category: The Musician Business

entrepreneurship music business delegate responsibilities create videos videos engineer diy professionalism production animation director

**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com.

 

"In the last part of our DIY music business series, we cover the tasks required to get your videos created, recorded, edited, produced, and made ready for distribution. You may be an independent musician, but being independent should never mean that you're alone. In fact, the list of people credited for being part of each release you do will probably get longer as you grow your career and level up the music, art, and entertainment that you release and perform."

View Full Article

Posted: Mar 23, 2020

Category: Technology

social media music business online presence video marketing videos quality matt santry well paid musician club

**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

"Part 2 of this series focuses on getting professional-quality video with a smartphone."

View Full Article

Posted: Mar 16, 2020

Category: Technology

social media music business online presence video marketing videos quality matt santry well paid musician club

**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."

View Full Article

Posted: Feb 18, 2020

Category: The Musician Business

record labels youtube promotion marketing music album release schwilly family musicians videos invest the music entrepreneur grow your audience

**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

"Things I DO KNOW are: Music and Business. I studied them separately and built a BRAND NEW bridge between them. And that bridge is a LOT easier to cross when you don't have a herd of greedy trolls weighing you down..."

View Full Article

Posted: Nov 11, 2019

Category: Online Presence

cd baby youtube content make money tunecore music streaming services online presence video marketing monetization videos adrev songtrust audiam

**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..." 

View Full Article

Posted: Nov 4, 2019

Category: Online Presence

social media make money youtube online presence content video marketing monetization videos routine schedule

**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."

View Full Article

Posted: Oct 28, 2019

Category: The Musician Business

merch publishing website improvement blogs newsletters licensing distribution music album release sound exchange soundcloud bandcamp biography aris take copyright press release photos trademark videos performing rights organization playlists research

**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.

 

"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."

View Full Article

Posted: Oct 21, 2019

Category: Online Presence

live streaming social media make money youtube online presence content video marketing monetization videos

**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."

View Full Article

Posted: Sep 24, 2019

Category: Marketing

show booking social media merch make money music album release artwork videos disc makers singles ep vs album

**This post originally appeared on the Disc Makers Blog for indie musicians by Randy Chertkow & Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process."

View Full Article

Posted: May 28, 2019

Category: Show Booking

show booking epk professionalism persistence concise no attachments photos videos talent buyer quotes timing

**Guest post written by Scott Cooper, talent buyer for Testarossa Winery and Sam's Chowder House and previously syndicated music journalist for newspapers across the country.

 

"As a Talent Buyer...I only book via email. Emails are a traceable record of who said what and the details of the agreement. Sometimes I can even tell if I want to book the band just by how well or poorly the email is formatted. So what to include or exclude in your email? There are certain things I want to see and other things I don’t want to see..."

View Full Article

Posted: May 6, 2019

Category: Online Presence

music online presence epk bandzoogle bio press photos videos

**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

View Full Article

Posted: Jan 2, 2019

Category: The Musician Business

make money video marketing create videos videos fanbase passive income uscreen grow your audience elearning authority

**Guest post written by PJ Taei, the founder of Uscreen.

 

"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now...creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring."

View Full Article

Posted: Jul 7, 2018

Category: Social Media

social media facebook twitter promotion marketing plan instagram cyber pr videos hashtags captions timing

**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."

View Full Article

Posted: May 7, 2018

Category: The Musician Business

ascap bio biography bmi calendar listings performance rights organizations photos push power promo register your music sesac videos web presence

**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.

 

"Do you want to make a good impression on your fans and for other people in the music industry?...If so, there are plenty of ways to make this happen...Below are a few ways to boost your brand and show people that you're the real deal."

View Full Article

Posted: Aug 28, 2017

Category: Live Performance

constructive criticism content dead space image invest live performances live streaming recording the legit musician videos

**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"One of the best things to do in order to improve your live performance is to record your shows. You can record audio only, or record video. Either way, make it a point to review your recordings and critique yourself. Don't be too critical, but be honest with yourself. This is a great way to find what works, and what doesn't work."

View Full Article

Posted: May 15, 2017

Category: Online Presence

advanced tickets bandzoogle call-to-action crowdfunding merch mobile friendly music store newsletters videos

**Guest post written by Melanie Kealey of Bandzoogle.

 

"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

View Full Article

Posted: Jan 23, 2017

Category: Live Performance

lighting microphones npr perfect your performance position songwriting tiny desk contest video marketing videos

**Guest post by Niki Walker, lead videographer of NPR's Tiny Desk series. Originally posted on NPR Music’s Tiny Desk Contest Tumblr.

 

"The Tiny Desk is essentially the opposite of a concert venue or a music video. There’s nothing to hide behind except a real, tiny desk, in a real, very-active office. In some ways, our look is easy to replicate, because it’s all about the music...A lot of people film their Tiny Desk Contest entries on their own, so we thought we’d share a few things we’ve learned by filming almost 600 of these things..."

View Full Article

Posted: Nov 14, 2016

Category: Marketing

event pages facebook get personal hashtags marketing music persistence photos promotion social media touring tips videos word of mouth

**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

 

"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

View Full Article

Posted: Jul 12, 2016

Category: Social Media

create videos facebook facebook live facebook videos marketing paid creators relationships with fans social media videos

**Guest post written by Andrew Jones of Checkered Owl Media.

 

"I’ve been meaning to write a blog for a while about how CRITICAL video is becoming to Facebook, but this week I read 3 important pieces of news confirming that Facebook is going full focus on video, so it’s time to actually get this out. I’ll keep it fairly tight, but, if it’s going to get TLDR (Too Long; Didn't Read) for you let’s make this super clear, if you want to be successful at social media moving forward Facebook video better be a part of your plans..."

View Full Article

Posted: May 31, 2016

Category: Technology

aris take concept create videos diy editor gear lighting people performance students video marketing videos

**Guest post written by Ari Herstand. It originally appeared on Ari's Take.

 

"I just released a music video. It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up and shooting the thing). So how did this happen?"

View Full Article

Posted: Oct 19, 2015

Category: Online Presence

bandzoogle biography contact epk photos press resume reviews social media videos

**Guest Post written by Dave Cool of Bandzoogle.com.

 

"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..."

View Full Article