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Complete SEO checklist for musicians

Posted: Sep 13, 2022

Category: Online Presence

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**Guest post written by Wes Walls of Bandzoogle.

 

BZ SEO Checklist


"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."

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The Musician’s Guide to Marketing: Post-Release Strategies – Pt. 3

Posted: Nov 1, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 3
"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth."

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24 Ways to Promote Your Streams Part 1

Posted: May 3, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."

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Do-It-Yourself Doesn't Mean Do-It Alone: 
Get The Services & Skills You Need To Help Run Your Music Business Part V

Posted: Mar 29, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com.

 

"In the last part of our DIY music business series, we cover the tasks required to get your videos created, recorded, edited, produced, and made ready for distribution. You may be an independent musician, but being independent should never mean that you're alone. In fact, the list of people credited for being part of each release you do will probably get longer as you grow your career and level up the music, art, and entertainment that you release and perform."

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Pro Video for Performing Musicians on Any Budget - Pt 2 (with just a smartphone)

Posted: Mar 23, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry - Pro Video on a Budget


"Part 2 of this series focuses on getting professional-quality video with a smartphone."

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Pro Video for Performing Musicians on Any Budget (Part 1 of 2)

Posted: Mar 16, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry - Pro Video on a Budget


"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."

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The Music Industry’s Great Lie

Posted: Feb 18, 2020

Category: The Musician Business

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

Carlos Schwilly Family
"Things I DO KNOW are: Music and Business. I studied them separately and built a BRAND NEW bridge between them. And that bridge is a LOT easier to cross when you don't have a herd of greedy trolls weighing you down..."

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What To Do If You Can't Hit 4000 Watch Hours and 1000 Subscribers On YouTube

Posted: Nov 11, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.


"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..." 


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How (And Why) To Hit 4000 Watch Hours and 1000 Subscribers On YouTube (Part II)

Posted: Nov 4, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."

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26 Things to Do Before You Release Your Song or Album

Posted: Oct 28, 2019

Category: The Musician Business

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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.

 

Ari New


"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."

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How (And Why) To Hit 4000 Watch Hours and 1000 Subscribers On YouTube (Part I)

Posted: Oct 21, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."

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A release strategy to fill your yearly calendar

Posted: Sep 24, 2019

Category: Marketing

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**This post originally appeared on the Disc Makers Blog for indie musicians by Randy Chertkow & Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

Release Strategy - Making Money With Music


"Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process."

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What to Include in an Email to a Talent Buyer

Posted: May 28, 2019

Category: Show Booking

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**Guest post written by Scott Cooper, talent buyer for Testarossa Winery and Sam's Chowder House and previously syndicated music journalist for newspapers across the country.

 

"As a Talent Buyer...I only book via email. Emails are a traceable record of who said what and the details of the agreement. Sometimes I can even tell if I want to book the band just by how well or poorly the email is formatted. So what to include or exclude in your email? There are certain things I want to see and other things I don’t want to see..."

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Essential Elements of an Effective EPK

Posted: May 6, 2019

Category: Online Presence

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

BZ EPK Contents Updated


"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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6 Really Good Reasons to Launch Your Own Online Music Course

Posted: Jan 2, 2019

Category: The Musician Business

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**Guest post written by PJ Taei, the founder of Uscreen.

 

Online Course PJ Taei


"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now...creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring."

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The Musician’s Guide to Instagram

Posted: Jul 7, 2018

Category: Social Media

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

Guide to IG - Cyber PR


"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."

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Ways To Show You're Serious

Posted: May 7, 2018

Category: The Musician Business

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**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.

 

"Do you want to make a good impression on your fans and for other people in the music industry?...If so, there are plenty of ways to make this happen...Below are a few ways to boost your brand and show people that you're the real deal."

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Why Doing This One Thing Will Make You A Better Live Act

Posted: Aug 28, 2017

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Legit Musician - Record Performances
"One of the best things to do in order to improve your live performance is to record your shows. You can record audio only, or record video. Either way, make it a point to review your recordings and critique yourself. Don't be too critical, but be honest with yourself. This is a great way to find what works, and what doesn't work."

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How to Promote your Music with a Call-to-Action

Posted: May 15, 2017

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

Call-to-Action
"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

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7 Tips for Filming (and Performing) Your Tiny Desk Contest Entry on Your Own

Posted: Jan 23, 2017

Category: Live Performance

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**Guest post by Niki Walker, lead videographer of NPR's Tiny Desk series. Originally posted on NPR Music’s Tiny Desk Contest Tumblr.

 

Niki NPR
"The Tiny Desk is essentially the opposite of a concert venue or a music video. There’s nothing to hide behind except a real, tiny desk, in a real, very-active office. In some ways, our look is easy to replicate, because it’s all about the music...A lot of people film their Tiny Desk Contest entries on their own, so we thought we’d share a few things we’ve learned by filming almost 600 of these things..."

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For Better or Worse: Putting Facebook to Work For Event Marketing

Posted: Nov 14, 2016

Category: Marketing

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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

 

JP Facebook Zuck
"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

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If You Aren’t Using Facebook Video You Will Miss Out

Posted: Jul 12, 2016

Category: Social Media

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

Facebook Video
"I’ve been meaning to write a blog for a while about how CRITICAL video is becoming to Facebook, but this week I read 3 important pieces of news confirming that Facebook is going full focus on video, so it’s time to actually get this out. I’ll keep it fairly tight, but, if it’s going to get TLDR (Too Long; Didn't Read) for you let’s make this super clear, if you want to be successful at social media moving forward Facebook video better be a part of your plans..."

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How To Make A Music Video On A Tiny Budget

Posted: May 31, 2016

Category: Technology

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.

 

Ari
"I just released a music video. It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up and shooting the thing). So how did this happen?"

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The 8 things that should be in every band's digital press kit

Posted: Oct 19, 2015

Category: Online Presence

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**Guest Post written by Dave Cool of Bandzoogle.com.

 

Bandzoogle EPK
"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..."

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