Posted: Apr 11, 2023
Category: Promotion
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**Guest post by One Submit, the smart way to promote music.
"Now is truly the best time to be an independent artist. Thanks to the internet, everything is feasible and accessible. Regardless of whether you are just starting out in music or are already an established professional, spreading music around the world has become easier than before. As an artist you can promote your music independently and efficiently without needing to break the bank."
Posted: Feb 21, 2023
Category: Technology
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**Guest post written by Jack Sutherland, 20 Year Web Development & Music Marketing Lead and Founder of Band Pioneer.
"The Internet has drastically transformed the music industry over the past 20 years. The tools we record it with, the strategies we use to promote it, and even the distribution of profit has all been revamped due to the Internet. And this transformation has opened up a lot of new opportunities for bands and solo artists to control their own destinies."
View Full ArticlePosted: Sep 13, 2022
Category: Online Presence
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**Guest post written by Wes Walls of Bandzoogle.
"Once you have created a music website, you can take your online presence a step further by optimizing your band's ranking in search engines. This is called SEO for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just start making your songs, social profiles and events show up in Google, this checklist will help you to get started."
View Full ArticlePosted: Nov 1, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
Posted: May 3, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."
View Full ArticlePosted: Mar 29, 2021
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com.
"In the last part of our DIY music business series, we cover the tasks required to get your videos created, recorded, edited, produced, and made ready for distribution. You may be an independent musician, but being independent should never mean that you're alone. In fact, the list of people credited for being part of each release you do will probably get longer as you grow your career and level up the music, art, and entertainment that you release and perform."
View Full ArticlePosted: Mar 23, 2020
Category: Technology
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"Part 2 of this series focuses on getting professional-quality video with a smartphone."
Posted: Mar 16, 2020
Category: Technology
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."
Posted: Feb 18, 2020
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
Posted: Nov 11, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 28, 2019
Category: The Musician Business
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**Guest post written by Ari Herstand. This is an excerpt from his book How to Make It in the New Music Business (second edition). This post was originally published on Music Connection.
"Before you release your next single or album, make sure you set it up for the best chance of success. Don’t forget to do these 26 things before the release..."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Sep 24, 2019
Category: Marketing
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**This post originally appeared on the Disc Makers Blog for indie musicians by Randy Chertkow & Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process."
View Full ArticlePosted: May 28, 2019
Category: Show Booking
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**Guest post written by Scott Cooper, talent buyer for Testarossa Winery and Sam's Chowder House and previously syndicated music journalist for newspapers across the country.
"As a Talent Buyer...I only book via email. Emails are a traceable record of who said what and the details of the agreement. Sometimes I can even tell if I want to book the band just by how well or poorly the email is formatted. So what to include or exclude in your email? There are certain things I want to see and other things I don’t want to see..."
View Full ArticlePosted: May 6, 2019
Category: Online Presence
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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".
"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."
View Full ArticlePosted: Jan 2, 2019
Category: The Musician Business
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**Guest post written by PJ Taei, the founder of Uscreen.
"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now...creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring."
Posted: Jul 7, 2018
Category: Social Media
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."
View Full ArticlePosted: May 7, 2018
Category: The Musician Business
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**Guest post written by Rachel M., originally featured on Push Power Promo's Blog.
"Do you want to make a good impression on your fans and for other people in the music industry?...If so, there are plenty of ways to make this happen...Below are a few ways to boost your brand and show people that you're the real deal."
View Full ArticlePosted: Aug 28, 2017
Category: Live Performance
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
Posted: May 15, 2017
Category: Online Presence
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**Guest post written by Melanie Kealey of Bandzoogle.
Posted: Jan 23, 2017
Category: Live Performance
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**Guest post by Niki Walker, lead videographer of NPR's Tiny Desk series. Originally posted on NPR Music’s Tiny Desk Contest Tumblr.
Posted: Nov 14, 2016
Category: Marketing
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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.
Posted: Jul 12, 2016
Category: Social Media
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**Guest post written by Andrew Jones of Checkered Owl Media.
Posted: May 31, 2016
Category: Technology
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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.