Posted: Jul 1, 2025

Category: The Musician Business

social media merch touring youtube promotion budget pr campaign videos data transparency expectations niche digital influencers label services red octave

**Guest post written by Octavius Crouch, Founder & CEO of Red Octave.

 

"If you're an independent artist or label looking to hire a team for label services, the options can be overwhelming. From companies with polished pitch decks to flashy Instagram pages showing off work with major-label artists, it can be hard to tell who actually knows how to build success from the ground up and who only knows how to ride on someone else's momentum...When you’re hiring a label-services team, you need partners who understand what it means to grow something from zero."

View Full Article

Posted: Jan 28, 2019

Category: The Musician Business

diy entrepreneurship music business career goals schwilly family musicians be authentic small business generosity transparency exclusivity

**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

"...before “Time Management”, “Business Planning”, “Email”, “Social Media”, “Content Planning”, “Making Money”, “Crowdfunding”, or any of that other stuff that you need to understand but can easily get overwhelmed by...You need to do a Vulcan Mind Meld between your mindset as a “Musician” and your mindset as an “Entrepreneur”. That’s how you can arm yourself with a set of key values..."

View Full Article