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2021 Holiday Marketing & Content Guide for Artists

Posted: Nov 22, 2021

Category: Marketing

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Holiday Marketing - Artist Collective


"Regardless of the true meaning of the holidays, one thing is universal. People will flock to the stores, click on shiny objects, and buy. the. stuff. Whether or not you have “stuff” to sell already, here are a few easy-to-implement marketing, content, and planning ideas to help prepare you for the season."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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5 Internet Side Hustles That Are Perfect for Musicians Who Need Extra Cash

Posted: Nov 25, 2019

Category: The Musician Business

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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.


"Sometimes, the income from even a full-time job isn’t enough to get the finances you need [for a music career]. Thankfully, we live in the age of the internet - where there’s opportunity to make money from anywhere that has an internet connection! Here are 5 ways to make money online that are great for musicians who need extra cash - even while on tour."


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Musicians: Stop Being Hypocrites!

Posted: Aug 19, 2019

Category: The Musician Business

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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.

 

"A few weeks ago it occurred to me that I had recently seen multiple posts on Facebook from artists and songwriters asking for information on how to “jailbreak” devices like the Amazon Firestick and the Google Chromecast...Jailbreaking those devices allows users to download applications so they can watch pirated content like movies currently in theaters. I had a big problem with this..."

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The Sustainability of Music Streaming Platforms

Posted: May 29, 2018

Category: Music Streaming

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**Guest post written by Cameron of The Singer's Corner, a great place to learn a new approach to singing, receive tips to make you better, or learn ways to be the best of the best.

 

Cameron - The Singer's Corner


"In the present context, business sustainability refers to the overall business model and the decisions taken in the realm of financial and social aspects. Building a sustainable business is all about building a business with a long-term perspective in mind...Before we get into the part whether music streaming businesses are sustainable or not, let us briefly know the story of music streaming services..."

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Music Sponsorships & Endorsements Hack: How To Get Paid To Endorse The Equipment You Use

Posted: Apr 17, 2017

Category: Sponsorship

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

 

Music Sponsorships & Endorsements
"You heard right: Music sponsorships and endorsements are real and there are a ton of companies that sponsor musicians. But there’s one small problem. Small indie musicians, like you and I, do not have audiences big enough for them to sponsor us..."

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7 Tips to Increase Your Exposure and Potential

Posted: Aug 25, 2014

Category: Promotion

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**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.

 

"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."

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How to Submit to Pandora (Without a CD)

Posted: Feb 18, 2014

Category: Online Distribution

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**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 550+ shows under his belt. Originally written for Digital Music News and featured in his blog Ari's Take.

 

Ari
"Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD." Here's how...

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Get your Music on iTunes, Amazon, Google Play, & More

Posted: Apr 8, 2013

Category: Online Distribution

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Hear a new song you like? It can be yours in moments. It just takes a few clicks of the computer mouse or swipes on a smart device to find the song online, purchase and download it, and hit play. Is your music available for the instant gratification of your fans? If not, you could be missing out on potential sales and NEW fans. While iTunes dominates digital music sales, you can usually land your songs on Amazon, Google Play, and others at the same time. After all, the more places that people can find you, the better the chances are of them downloading your music.

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How To Get Your Music Played On Pandora

Posted: Feb 26, 2013

Category: Online Distribution

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The internet has effectively leveled the playing field in the world of music. Music lovers no longer have to rely on radio djs at a handful of stations for exposure to new music; there is a seemingly limitless stream of great music available online all the time. The internet radio powerhouse Pandora, for example, played 1.39 billion hours of music for its listeners in December alone. And as most of you know, the great thing about Pandora is that it recognizes the user's taste in music and suggests new songs and artists they are likely to love, making it an ideal platform for exposing new listeners to your work.

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On Demand Printing Outlets

Posted: Feb 19, 2013

Category: Merch

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Sure, we all know that releasing a CD allows you to take your music from the stage to the hands, homes, and ears of your fans. And having a cd with your best work on hand is also crucial when meeting and networking with a talent buyer, producer, or agent. But what if you don't have the budget to print a large run of your album, or even a place to store the inventory? Well you've got options...check out these on demand printing outlets so you can print just the number of cds you need, when you need them.

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