Blog

Essential Elements of an Effective EPK

Posted: May 6, 2019

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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For Better or Worse: Putting Facebook to Work For Event Marketing

Posted: Nov 14, 2016

Category: Marketing

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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

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Incubus Guitarist Mike Einziger: Why He Went to Harvard

Posted: Jul 30, 2013

Category: Renman Music & Business

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The decision of whether to go to college or not can be tough for any aspiring musician. Do you go? Should you study music? Or do you get a business degree? The choice is personal for everyone and there are a handful of other questions to wrestle, but it always helps to hear other people's stories and experiences. In this clip, Incubus guitarist, Mike Einziger, tells us about his college experience at Harvard University, why he chose to study of Evolutionary Biology and Cosmetology, and how science, music, and the universe are all related.

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