Posted: Jan 2, 2019
Category: The Musician Business
**Guest post written by PJ Taei, the founder of Uscreen.
"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now. If you've got a passion for something like music, it would be an absolute shame not to share it with the world. Launching your own online music course helps make that dream a reality in the most satisfying way possible.
But more than that, creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring.
The number one reason why you should really launch your own online music course is simple: it's a sure-fire way to start making money as an artist, the same way you always dreamed of.
Being an artist is tough - oftentimes you give your heart, your soul and every breath in your body to your work and beyond the work itself, you don't have a lot to show for it. That's perfectly okay because at the end of the day you need to love the process more than any potential reward... but at the same time, the process won't necessarily pay the bills.
An online music course, on the other hand, can. You can monetize your videos in any way that you like and, best of all, you get to take your content right to the people and totally cut out any middlemen who might stand in the way.
Launching your own online music course is also a good idea because it helps you establish yourself as a thought leader in your niche! It's easy for you to say that you're a music expert... it's another thing entirely to put your money where your mouth is and show it.
Filming yourself giving detailed lessons and teaching people how to get better at doing the thing you love is the best way to show that! This will then feed back into your other efforts in the field, empowering them along the way.
Creating your own music course also lets you take full advantage of the eLearning trend that is growing in popularity all the time. With an online school environment, students have more control over how they learn than ever. They can take lessons at any time, from any location, no questions asked. That’s exactly what FaderPro is doing! They’re a virtual music education platform that focuses on teaching people how to create awesome electronic dance music!
The eLearning market, in general, is predicted to grow in value to a massive $37.6 billion by the end of 2020 - making it one powerful opportunity you literally can't afford to overlook.
For many people, perhaps the biggest reason why creating a music course is such a good idea is because it gives them a chance to create a community of die-hard fans around your passion for music! You use an OTT service to get your content to the masses and you use that to build an online audience, which in turns allows you to promote your brand new tracks or albums, much easier! This lets you take your prospective students, behind the scene, and show them how you created that new track or went about producing that brand new album!
This leads directly to another one of the major reasons why it's such a good idea to launch your own online music course: passive income.
Think about it like this - once you've recorded a lesson on video and uploaded it onto the Internet, it will be able to live on forever. The information that you're providing to students doesn't stop being relevant as time goes on. Teaching art is timeless and because of that, you'll have eventually created enough content where you can sit back, relax and watch the income roll in without actually doing anything.
Sure, you can keep creating more content all the time - and you should. But those music course videos will continue to generate income in perpetuity and rest assured, that is a very excellent position to be in.
Finally and perhaps most importantly, getting in on the video wave now makes sure that you're ready for the full blown revolution that will be taking place before you know it.
Creating your own video music course on the Internet lets you take advantage of the fact that, today, approximately six out of every 10 people say that they actually prefer this type of content to the traditional live television. Not only that but by the middle of the next decade most young people won't actually subscribe to pay television at all. This means that there's an entire generation of people who are going to begin looking for more personalized, more innovative content. Creating that content today by way of your own online music course makes sure you're more than ready when that time comes. "
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