IOTM Blog
Posted: Nov 22, 2023
Category: Fans
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**Guest post written by Sammy Hakim for Bandzoogle.com.
"Whether it’s over the internet or on a stage, one of our main jobs as musicians is to engage with our audience...in the modern era, engaging with your audience means a lot more than generating powerful work: fans expect artists to be active online using various platforms, from TikTok to streaming services. Some even deem this online activity to be necessary for building a sustainable career. With that said, if you’re struggling to find ways to engage with your audience online, we’ve got your back! Here are five tips to get you started..."
View Full ArticlePosted: Feb 14, 2023
Category: Fans
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**Guest post written by Caleb Murphy for Bandzoogle.com.
"As an indie artist, you have several ways to make money from your music. And launching a fan subscriber community is one of those ways...To succeed at this, you need an established fanbase - people who regularly listen to your music, open your emails, and engage with your social media content. The trick is, getting those fans to subscribe and effectively become super fans. There are lots of ways to encourage more fans to subscribe, but below are six of the most creative perk ideas."
View Full ArticlePosted: Jun 15, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"Have you ever sat down to work out all the ways you could possibly make money with music? I have, and I was surprised at the sheer number of ways I came up with. If you’re new to the music business, then it’s not your fault that you don’t know all the secrets yet. So, in this guide we cover a variety of ways musicians make money."
Posted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Nov 22, 2021
Category: Marketing
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.
"Regardless of the true meaning of the holidays, one thing is universal. People will flock to the stores, click on shiny objects, and buy. the. stuff. Whether or not you have “stuff” to sell already, here are a few easy-to-implement marketing, content, and planning ideas to help prepare you for the season."
View Full ArticlePosted: Oct 25, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity." View Full Article
Posted: Aug 23, 2021
Category: Live Performance
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**Guest post written by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.
The East Room is one of 13 Nashville venues where either "Proof of a Vaccine or Negative Covid Test" is required for entry...All of New York City has this policy, as well as all NIVA (National Independent Venue Association) venues...Music festivals such as Folk Alliance and Kerrville already have similar policies for future events. This means regardless of your local rules and regulations, or your personal views on vaccinations, touring artists need to be ready for this policy change.
View Full ArticlePosted: Jul 12, 2021
Category: Live Performance
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**Guest post written by Melanie Kealey for Bandzoogle.
"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."
View Full ArticlePosted: Jun 7, 2021
Category: Merch
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**Guest post written by Desi Thorne for Bandzoogle.
"The beauty of digital merch is that you can offer it to fans anywhere in the world. Create some one-of-a-kind items for your online store."
View Full ArticlePosted: May 10, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."
View Full ArticlePosted: May 3, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."
View Full ArticlePosted: Jan 11, 2021
Category: The Musician Business
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**Guest post written by Jordan Gates, of Megaphone Agency.
"Even through all the challenges this year has brought, the industry hung on through remarkable resilience. Live streaming, drive-in shows, fundraisers, even lobbying the government – there’s nothing we won’t do to keep the culture alive and the music playing. Music isn’t going anywhere. It’s only a matter of time before we can get back to that unparalleled feeling of experiencing it live and in person again."
Posted: Dec 14, 2020
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both." View Full Article
Posted: Oct 12, 2020
Category: Technology
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Multistreaming is a great way to keep multiple audiences engaged or increase your reach on different platforms. Fang reveals the ARCANE SECRETS of setting up a multistream server on a $100 Raspberry Pi!"
View Full ArticlePosted: Sep 21, 2020
Category: Social Media
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.
"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."
View Full ArticlePosted: Jun 29, 2020
Category: Live Performance
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Want to make your music livestreams as AMAZING as possible? Don't just sit in front of your webcam with a guitar! Follow this tutorial and your streams will be INCREDIBLE!"
View Full ArticlePosted: Apr 27, 2020
Category: Live Performance
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**Guest post by Casey Burke of Plaze, which helps musicians connect to the people & resources they need.
"Thankfully, musicians have found ways to maintain their livelihood in the absence of physical human contact. Enter: the Instagram livestream. While not strictly new, this format has taken off during all the unrest, and it’s likely to develop for at least as long as social distancing is the norm..."
View Full ArticlePosted: Apr 20, 2020
Category: The Musician Business
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**Guest post written by Jordan Gates, of Megaphone Agency.
"This isn’t the first time [the music industry] has been forced to adapt to tremendous change and adversity. No one is immune to the threats of disruption, volatility, and hyper competition that exist in this industry. Despite the fickle nature, there are things artists can do to set themselves up for success in the long run. Here are some thoughts on how to weather the storms and come out on top..."
Posted: Apr 6, 2020
Category: Tips & Tricks
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**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.
Seeing as so many gigs are canceled, with business as usual impossible due to coronavirus social distancing, I am trying to make the most of this unfortunate situation. If you are a musician like me, whether you are self employed, have a small business with a few employees or just do music part time and are still missing some of your income due to Coronavirus cancelations, I hope some of these resources will be helpful...
View Full ArticlePosted: Mar 30, 2020
Category: Live Performance
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"I wanted to come up with a few ideas for you if you are dealing with lost revenue from a gig being cancelled. I also wanted to make this post more universal than just for this latest pandemic. My hope is that you can use these ideas for a cancelled gig under any circumstances."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Aug 28, 2017
Category: Live Performance
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"One of the best things to do in order to improve your live performance is to record your shows. You can record audio only, or record video. Either way, make it a point to review your recordings and critique yourself. Don't be too critical, but be honest with yourself. This is a great way to find what works, and what doesn't work." View Full Article