Posted: Jun 7, 2021
**Guest post written by Desi Thorne for Bandzoogle.
The beauty of digital merch is that you can offer it to fans anywhere in the world. Create some one-of-a-kind items for your online store.
Superfans love any way to dig back into your history as an artist, so a digital collage book of past show flyers, discarded lyrics, tour dates, and all that other “planning” organization will pull the curtain back on your creative process and give fans an interactive look.
17. Video or board game
Making a themed video or mobile game can be a really fun way to pass the time! Don’t feel like you can build your own? Games like Animal Crossing let you create custom designs, so fans can wear your gear in-game (maybe their villager can match a shirt for sale on your website!)
Sure, you could sell the setlists you use at shows. But why not give fans the opportunity to buy the whole set? Create a product on your store page and let your fans put together your whole set (but be ready to re-learn some of those old classics you haven’t thought of in years.) Dedicated fans will jump at the opportunity to hear songs they never thought they’d hear live, or just put together a list of their greatest hits for a killer show.
19. Commission a song
The personalized song market has exploded, since it’s such a personal gift. Offer a fully produced recording or a one-off acoustic performance - this can be customized to both your fan’s desires as well as your own. Not feeling that you could churn out a “song on demand?” Recording cover songs can be lucrative as well, and maybe you can reimagine a classic to give it a new spin.
Add some merch that can be sold many times to different people. These merch items add value to your store, while giving fans at all levels a way to support you.
20. Sheet music
Sell sheet music for your fans that want to learn how to play your songs.
21. Guitar tabs
If your music is particularly guitar-driven, you can also sell guitar tabs for your songs.
22. Lyric or poetry books
If you have some design skills, why not throw together nicely formatted eBooks with your lyrics from each album? If you have more lyrics or poems that aren’t being used for songs, create a book for those.
23. Sample packs
Create a collection of loops and sounds and group them by genre, then offer the packs individually for digital download in your online store.
24. Music lessons or workshops
Do you teach your instrument? You could offer virtual music lessons, or a series of recorded workshops for your fans to download.
25. Live/ virtual concerts
If you have good quality video of some of your live shows, consider editing them together. These can be great for fans that were at those particular shows and are feeling nostalgic.
You can also sell tickets to private live streaming concerts to reach your fans all around the world who can’t attend live music events at present. Once those shows are complete, upload a recording to sell to anyone who missed it.
Maybe you’re using your time at home to create custom pieces that your superfans will adore. Or perhaps you’re ramping up on offering digital products that can be resold enough times to give you a recurring revenue stream through your store. Either way, creating and adding merch to your music website is a great way to scratch that creative itch while giving your fans a direct way to support you."
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