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IOTM Blog

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6 design tips for your band website

Posted: Mar 18, 2025

Category: Online Presence

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**Guest post written by Melanie Kealey for Bandzoogle.com.

 

6 Design Tips - BZ


"As a musician you need a beautiful online presence to set yourself apart from the crowd...Updating your band website’s design, much like releasing new music, can revitalize your story and not only make your content feel fresh. It will give you something to work on and promote to your fans, keeping your music top of mind. So if you haven't thought about your website design in some time, these tips will help kickstart your creativity. Time to get updating — let’s take a look!"

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5 tips to get the most out of your artist website

Posted: Jan 8, 2025

Category: Online Presence

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**Guest post written by Joseph Longo for Bandzoogle.com.

 

Get Most Out Of Website - BZ


"Your website is one of the most powerful tools in your artist toolbox. It’s your home base online, where fans can connect with you directly and discover everything they need to know about your music. To make your site work harder for you, here are five essential tips to help you maximize its potential..."

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How To Survive the Winter Slowdown of the Music Industry [2024]

Posted: Dec 18, 2024

Category: Tips & Tricks

networking music business online presence symphonic distribution plan ahead learned skills take a break deadlines

**Guest post originally featured in the Symphonic Distribution Blog.

 

Slow Down Symph Dist


"Every year from about mid-December onward, the music industry becomes a ghost town. People start going on vacation and taking time off, major label artist releases slow down big time, and for indie artists, it’s no man’s land. And while that coupled with the frigid temperatures might be enough to have you hunkering down and never leaving the safety of your home for the next few months, this time of year is actually incredibly powerful for setting yourself up for success. Here’s everything you need to know..."

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Let Clubs Close: A Controversial Solution to the Live Venue Crisis

Posted: Nov 12, 2024

Category: The Musician Business

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**Guest post written by Bruce Houghton, Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor, originally featured on Hypebot.com.

 

Let Clubs Close - Hypebot


"Overall concert attendance grew 20% last year, but smaller independent live music venues are closing at unprecedented rates. Music industry commentator’s Bob Lefsetz has the solution: “Let clubs close.""

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How To Optimize Your Spotify for Artists Profile

Posted: Sep 4, 2024

Category: Online Presence

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**Guest post originally featured in the Symphonic Distribution Blog.

 

Optimize Spotify Symph Dist


"Spotify is a powerful tool for any artist interested in reaching a larger audience. One of the most effective ways to utilize the platform is to create a custom Spotify for Artists profile which will help you get verified, easily manage your profile, learn about your fanbase and more. In this post, we’ll break down some tips to help you make sure your profile is optimized and ready to go."

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How to optimize your website for sync licensing

Posted: Aug 13, 2024

Category: Licensing

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**Guest post written by Caleb Murphy for Bandzoogle.com.

 

Sync Licensing BZ


"In the sync licensing world, any little edge could help you succeed. Most importantly, you want it to be as easy as possible for sync licensing people to listen to and use your music in TV shows and movies. I’ve gotten several placements on TV shows and in indie films as an indie artist, so I want to share what I’ve learned first-hand and through research. I’m not an expert, but this article will be a good introduction to how to optimize your website for sync licensing. Hopefully, doing these things will increase your chances of getting placements."

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How Proper Metadata Improves Your Music’s Chance Of Success

Posted: Jul 16, 2024

Category: Online Presence

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**Guest post originally featured in the Symphonic Distribution Blog.

 

Proper Meta - Symph Dist


"At this point, you should be well aware of the importance of metadata in the music industry. Not only does it help classify and identify your music among a sea of millions of others, but improper metadata could be the reason your music isn’t reaching as many fans as possible. How? Let’s break it down..."

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8 Essential Tips for Managing an Unsigned Artist

Posted: Jan 3, 2024

Category: The Musician Business

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**Guest post written by Aaron Enneking as featured in the artist growth blog.

 

Tips for Manage Indie Artists
"Managing an unsigned artist can be a challenging yet immensely rewarding experience...Without the backing of a record label, you (and your artist) will have to take on multiple roles and responsibilities to ensure their success. However, don’t let that discourage you! As artists like Macklemore and Chance the Rapper have shown, there’s no limit to what an unsigned artist can achieve. In this article, we'll discuss eight tips for how to manage an unsigned artist and help them navigate the music industry."

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Navigating the Modern Music Industry: A Guide for Independent Artists

Posted: Dec 20, 2023

Category: The Musician Business

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**Guest post written by Baxter Brown, CEO/Founder of Muze, a platform all about connecting talented professionals in the music industry with people who need their skills.

 

Muse - Guide for Indie Artists
"The music industry, like the songs it houses, is constantly evolving. With every passing year, new technologies and trends reshape the way music is created, consumed, and shared. As we step into 2024, it’s clearer than ever that independent artists have an unparalleled opportunity to make their mark on the music scene. However, this new frontier comes with its fair share of challenges and obstacles. In this guide, we’ll explore how independent musicians can not only survive but thrive in today’s digital landscape."

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How To Survive the Winter Slowdown of the Music Industry [Updated]

Posted: Dec 6, 2023

Category: Tips & Tricks

networking music business online presence symphonic distribution plan ahead learned skills take a break deadlines

**Guest post originally featured in the Symphonic Distribution Blog.

 

How To Survive 2 - Symph Dist


"Every year from about mid-December on, the music industry becomes a ghost town. People start going on vacation, taking time-off, major label artist releases slow down big time, and for indie artists, it’s no man’s land. And while that, coupled with the frigid temperatures, might be enough to have you hunkering down and never leaving the safety of your home for the next few months, this time of year is actually incredibly powerful for setting yourself up for success. You just have to know how to take advantage of it. Here’s how..."

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What is an EPK? And why do you need one?

Posted: May 9, 2023

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

BZ EPK - What Why How


"As a musician, you need tools for promotion. An EPK is your online resume and musical business card, making it easy for industry professionals to discover who you are. Included in an EPK are assets to help industry easily understand and promote a band’s music. You’ve likely heard that every artist should have an EPK - let’s look at the reasons you might need one."

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How to Promote Your Music in 2023

Posted: Apr 11, 2023

Category: Promotion

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**Guest post by One Submit, the smart way to promote music.

 

Promo Music 2023 One Submit


"Now is truly the best time to be an independent artist. Thanks to the internet, everything is feasible and accessible. Regardless of whether you are just starting out in music or are already an established professional, spreading music around the world has become easier than before. As an artist you can promote your music independently and efficiently without needing to break the bank."

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Musician's multiple streams of income. Top 10 ways to make money on your music

Posted: Mar 21, 2023

Category: The Musician Business

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**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.

 

KF Mult Streams of Income


1. Live Performances 2. Online Sales/Consignment/Out the trunk sales 3. Sync/Licensing placements 4. Private Events/Colleges 5. Streaming income...

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How To Survive the Winter Slowdown of the Music Industry

Posted: Dec 7, 2022

Category: Tips & Tricks

youtube networking music business online presence branding symphonic distribution plan ahead learned skills take a break

**Guest post originally featured in the Symphonic Distribution Blog.

 

Winter Slowdown Symph Dist


"Every year, from about mid-December on, the music industry becomes a ghost town. People start going on vacation, taking time-off, major label artist releases slow down big time, and for indie artists, it’s no man’s land. And while that, coupled with the frigid temperatures, might be enough to have you want to hunker down and avoid leaving the safety of your home for the next few months, this time of year is actually incredibly powerful for setting yourself up for success. You just have to know how to take advantage of it. Here’s how..."

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WANT YOUR MUSIC ON SPOTIFY? 5 THINGS TO KNOW ABOUT DIGITAL DISTRIBUTORS

Posted: Aug 30, 2022

Category: The Musician Business

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**Guest post written by Digby Pearson, founder of Earache Records.

 

Digby Pearson


"...every new band or artist needs to get their music online if they want to be heard by as many people as possible...Playlists on platforms like Spotify have the potential to propel a song into the public sphere as much as the charts or radio play. And if your music gets used in a viral TikTok video, you could soon see your fanbase soar. Music distributors help to make that happen...If you’re ready to take the next step in your music career and want your tunes to be heard by more people, here are five things you should know about how digital distribution - and the distributors that make it happen - work."

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5 Networking Tips For Musicians

Posted: Jun 28, 2022

Category: The Musician Business

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**Guest post written by Vampr Publishing, originally featured in their blog.

 

"Networking is essential for any musician. Whether you are just starting out or you have been playing music for years, this can help you build relationships with other musicians, industry professionals and fans. Networking is also a great way to take advantage of opportunities and to get your music career off the ground...For artists who are just starting out, this can be a daunting task. However, there are some simple tips that can help you get started. Here, we will take a look at 5 networking tips for musicians that will help you get ahead in the music industry."

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How To Grow Your Fanbase Beyond Social Media

Posted: May 10, 2022

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Grow FB Beyond Soc Med - Cyber PR
"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out." View Full Article

How to sell a single from your music website (and why you should do it)

Posted: Mar 21, 2022

Category: Selling Music

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**Guest post written by Melanie Kealey of Bandzoogle.

 

How to sell a single - BZ


"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."

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2021 Holiday Marketing & Content Guide for Artists

Posted: Nov 22, 2021

Category: Marketing

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Holiday Marketing - Artist Collective


"Regardless of the true meaning of the holidays, one thing is universal. People will flock to the stores, click on shiny objects, and buy. the. stuff. Whether or not you have “stuff” to sell already, here are a few easy-to-implement marketing, content, and planning ideas to help prepare you for the season."

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Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2

Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 2
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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How to be more concise when describing your music

Posted: Sep 27, 2021

Category: The Musician Business

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**Guest post by Electronic Musician.

 

"Can you describe your music in 6 words or less? It's the first question that anyone asks you about your music: What kind of music do you make? Your answer to that question is the most important thing. It’s even more important than your story. So don’t wing it. You should prepare it ahead of time and have it at the tip of your tongue when interviewers, the media, and people you meet ask. Don't try to make a perfect and complete description: the goal is to get them curious enough to ask to want to hear your music. That's how you'll know if you've created the right description. Here are some simple ideas to help you describe your music effectively..."

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The band photoshoot checklist - do's and don'ts

Posted: Aug 16, 2021

Category: The Musician Business

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**Guest post written by Carla Malrowe for Bandzoogle.

 

BZ Band Photo Shoot Main


"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."

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Return to live: a conversation about booking shows, safety, and live streaming

Posted: Jul 12, 2021

Category: Live Performance

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**Guest post written by Melanie Kealey for Bandzoogle.

 

Return to live shows BZ


"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."

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The services and skills you need to promote and grow your music career

Posted: Feb 1, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

DIY3 Randy Jason


"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."

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