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IOTM Blog

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4 Reasons Why Local Clubs Are Closing

Posted: Dec 14, 2022

Category: Live Performance

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**Guest post written by Bobby Owsinski, originally featured in the Music 3.0 Blog.

 

4 Reasons Clubs Closing


"When I was a young musician, I lived in a time where there were so many clubs that you could play 7 nights a week in a different club every night if you wanted to, plus get paid for it. If you can believe it, you could actually make a pretty decent living as a musician just playing the venues in your local area. That helped bands get tighter, develop stage presence, gain experience working crowds, and grow to the next level. Those days are pretty much over though, and it appears to be getting worse as local clubs are closing at an alarming rate."

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Pitching your artist or your band at the right price and time is critical!

Posted: Oct 18, 2022

Category: Live Performance

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**Guest post written by Dennis Kurtz of What's Next Nashville.

 

Dennis Kurtz


"
Last week I made the point that you are worth what you can draw! This is true if you are doing a hard ticket show...Most original music artists build themselves as a hard ticket, but also play soft tickets shows along with their hard ticket shows. Usually as a seller I try to find out what the budget is in these situations before I quote a price...Typically, here is how these gigs are priced..."

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$200K in Gigs From 1 App?

Posted: Oct 4, 2022

Category: Live Performance

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**Guest post written by Matt Santry, founder of www.WellPaidMusician.com.

 

Thumbtack - Matt Santry


"The app is called Thumbtack. I think it's overlooked by musicians because it's an app for every imaginable freelancer from dog walkers, plumbers, website designers, and yes, performing musicians. So what sets this app apart from Fiverr and other freelancing marketplaces?...how does it work?...what's their business model?"

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14 Key Tips On How To Get A Music Manager

Posted: Aug 23, 2022

Category: Managers

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**Guest post written by Yona Marie, originally featured in her blog.

 

Yona Managers


"Have you reached the point where you need someone else to manage many of your business aspects in order to you to be able to focus more on the creative side of things? Are you unsure of the process for getting a manager that fits your style, location, budget, and interests? You are not at all alone...Not everyone that can manage should manage you. Also, more importantly, not everyone that is looking for management is ready for it."

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Healthy practices for mental wellbeing

Posted: Aug 3, 2022

Category: Health

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**Guest post initially featured on functionalcentral.co.uk.

 

"There’s a lot that we can all do in order to support our mental health. Let’s explore some of these actions now."

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Why Practicing and Rehearsing are NOT the Same Things

Posted: Jul 25, 2022

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

practicing not rehearsing


"Every musician should get into a habit of practicing and rehearsing. Some people think these are two words for the same thing. Practice and rehearsal are not the same things. You need to know the difference so you can do both properly."

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How Music Makes Money

Posted: Jun 15, 2022

Category: The Musician Business

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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.

 

Howmusicmakesmoney


"Have you ever sat down to work out all the ways you could possibly make money with music? I have, and I was surprised at the sheer number of ways I came up with. If you’re new to the music business, then it’s not your fault that you don’t know all the secrets yet. So, in this guide we cover a variety of ways musicians make money."

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10 Things You Need to Stop Doing on Stage Immediately

Posted: Apr 26, 2022

Category: Live Performance

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

10 Things to Stop - Legit Mus


"I have played many live shows where I have seen bands do some unprofessional things. A lot of these things are simple things that can be fixed. Most of them will improve your overall image as a professional musician. Some of them will improve your relationships with other bands as well. Here are 10 things you need to stop doing on stage immediately."

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Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2

Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 2
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

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Return to live: a conversation about booking shows, safety, and live streaming

Posted: Jul 12, 2021

Category: Live Performance

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**Guest post written by Melanie Kealey for Bandzoogle.

 

Return to live shows BZ


"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."

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Tips from a unique perspective: an artist and talent buyer

Posted: Apr 12, 2021

Category: Live Performance

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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

Justin Paul Suit


"First and foremost, talent buyers look at how many tickets they believe (based on data) an artist can sell. The more tickets an artist can sell, the higher the performance fee they can command. Sometimes talent buyers are tastemakers, and they take a chance on an up and coming artist/band that may not have much data available. Typically, those are opening acts or the middle of the lineup. Up and coming artists may even play for free or a smaller amount and are often more suited for club events."

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Start shows EARLIER! | Words of Fang #28

Posted: Mar 15, 2021

Category: Live Performance

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Start shows EARLIER! | Words of Fang #28


"👴HUH? WHAT!? YOU'LL HAVE TO SPEAK UP JIMMY, I'M QUITE OLD."

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How to Stay In the Music Industry Despite Turbulent Times

Posted: Mar 8, 2021

Category: The Musician Business

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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

Justin Paul Pool


"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."

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Live Music Industry Predictions For 2021

Posted: Jan 11, 2021

Category: The Musician Business

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

Megaphone Predictions


"Even through all the challenges this year has brought, the industry hung on through remarkable resilience. Live streaming, drive-in shows, fundraisers, even lobbying the government – there’s nothing we won’t do to keep the culture alive and the music playing. Music isn’t going anywhere. It’s only a matter of time before we can get back to that unparalleled feeling of experiencing it live and in person again."

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NIVA’s Statement On The Passage Of The Save Our Stages Act

Posted: Jan 4, 2021

Category: The Musician Business

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**Guest post by CelebrityAccess Staff Writers. Originally featured on CelebrityAccess.com. Reprinted with permission.

 

NIVA


"T​he Save Our Stages Act...just passed as part of the COVID-19 Relief Bill. The Save Our Stages Act will provide financial assistance to independent venues and promoters that have been devastated by the pandemic’s shutdown. The Save Our Stages Act will enable these locally owned businesses to hold on until it is safe to gather, reopen fully, and once again return to serve as economic engines for their communities."

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Don’t do it alone: Live music event roles

Posted: Nov 30, 2020

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

Dont Do It Alone MMWM


"...there’s a lot to managing a music career if you intend to make money with your music. Fortunately, do-it-yourself doesn’t mean do-it-alone. Plugging in and outsourcing to music services that handle different aspects of the industry is one way to get the help or expertise you may be lacking. In this post, we’ll tackle roles and services associated with live music events."

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Safety Guidelines to Return to Gigging in a Coronavirus New Normal

Posted: Jun 15, 2020

Category: Live Performance

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**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works, featuring members of the health, scientific and musical communities of Nashville.

 

Until we have a vaccine, have increased testing capacity and learn more about antibody testing and if having the Coronavirus antibodies in your system means you cannot contract the Covid-19, we must move forward in a "new normal" environment...

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Why would I be a support act?

Posted: Mar 2, 2020

Category: Live Performance

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**Guest post written by James Redhead, one half of the duo behind the music podcast Anyone Can Play Guitar.

 

ACPG - Support Slots


"We thought it worthwhile to give a balanced view [about support slots] based on what we’ve learned so far, to help all you bands and artists make as informed a decision as possible when you’re presented with such opportunities, or even before you start actively seeking them out. Let’s start with the negatives…"

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6 Marketing Strategies Which Are Helpful for Music Promotion

Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

6 Marketing Strategies - Rahil


"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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Mmm (Musicians Making Mistakes)

Posted: Oct 7, 2019

Category: Live Performance

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**Guest post by Eki Shola, a musician and physician that creates a healing and transformative space for the listener through sharing her lush, jazzy-soul, live electronica vibes.

 

"We all do it but I’m not sure if we openly talk about it. Instead, what I’ve observed are a range of reactions - some subtle and others not. I’ll chat about two different scenarios but in reality, I think we all fit on a spectrum, save for the bands that appear to play completely perfect and are tight all that time (but I guarantee they did not start that way)..."

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Is It Worth Playing Open Mic Nights?

Posted: Sep 30, 2019

Category: Live Performance

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**Guest post written by Joe Hoten; an avid writer of songs, content and song related content, and regular contributor to Bands for Hire. Originally featured on Ditto.com.

 

Open Mic Ditto
"Any stage can be a platform for you to propel yourself into the musical stratosphere, and, in your capacity as an intrepid and curious musician, you will always find people worth talking to at such events [open mics]. And, at any rate, you only get as involved as you want to..."

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Making a Living as an Independent Artist

Posted: Sep 3, 2019

Category: The Musician Business

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**Guest post written by Jake Shane, an American singer-songwriter and guitarist who resides in Spain. He makes his living as an independent artist by touring around Europe. His fourth album will be released in October, 2019.

 

Jake Shane - Making A Living as an Indie


"A recent article by Larry Fitzmaurice titled “17 Indie Artists on Their Oddest Odd Jobs That Pay the Bills When Music Doesn’t” is by turns comforting and deflating to the indie musician...Contrastingly to me, none of those artists makes their living exclusively from music, and many of them actually lose money touring. So, what does this mean for musicians in general, and me specifically? Well, a variety of things, but I’ll limit myself to three important factors..."

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THIS IS YOUR MOTHER SPEAKING! - Part 2

Posted: Aug 5, 2019

Category: Health

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**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.

 

Electraland Radio


"No one likes a hypocrite, and I want to feel great as well. I’ve been having the lemon and salt water in the mornings and more fruits and veggies. That leads us to the second most important change you can make to think and feel your best...EAT WELL."

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The PA Bill That Should Worry Musicians Nationwide

Posted: Apr 29, 2019

Category: Live Performance

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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.

 

Wade PA Bill


"You know how difficult it can be for bands to create leverage when trying to negotiate better guarantees from venues? Well something is happening in Pennsylvania that is going to make that even more difficult ... and musicians nationwide should be keeping an eye on this because it is something that could spread to other states."

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Your Three Communities, Part 1: Your Super Fans

Posted: Sep 4, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Super Fans
"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community."

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