IOTM Blog
Posted: Mar 21, 2022
Category: Selling Music
online distribution promotion marketing newsletters call-to-action music streaming services online presence bandzoogle radio airplay press plan ahead sell music pre-save
**Guest post written by Melanie Kealey of Bandzoogle.
"Whether you’re an up and coming indie artist, or have a new album almost ready, releasing a single is a great way to create some momentum around your music. A single can not only get your fans excited, but can be pitched to press, radio, or playlists to build some buzz. Along with this, you should sell a single from your official website...Anyone who gets to your website is interested in finding out more about you - so make it a priority to pitch your single and the story behind it. Here’s how to prepare, release and sell a single from your music website."
View Full ArticlePosted: Feb 14, 2022
Category: Marketing
marketing social media press and radio paid advertising hacks facebook music streaming services instagram data organic growth earned marketing tiktok promotekit youtube
**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.
"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
record labels artist development keys to success career goals consistency music technology be prepared live streaming indie artists music streaming services yfm viral
**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Nov 8, 2021
Category: Promotion
exposure promotion spotify music streaming services pr campaign have a story cyber pr apple music musicgoat.com
**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.
"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"
Posted: Oct 18, 2021
Category: Marketing
cyber pr social media facebook twitter amazon youtube pandora marketing marketing plan newsletters music streaming services distribution online presence soundcloud bandcamp instagram branding apple music
**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place." View Full Article
Posted: Jul 19, 2021
Category: Royalties
make money facebook music aggregators indie artists distribution royalties instagram cyber pr music streaming services
**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Facebook recently released a new tool for indie artists to share their music in a much easier way. The social media giant announced their partnering with TuneCore and Distrokid early this summer. Cyber PR discusses what this means for indie artists and what the new partnership entails." View Full Article
Posted: Apr 20, 2020
Category: The Musician Business
live streaming merch advertising music business music streaming services songwriting sponsorship royalties crowdfunding monetization session musicians megaphone agency teach diversify coronavirus
**Guest post written by Jordan Gates, of Megaphone Agency.
"This isn’t the first time [the music industry] has been forced to adapt to tremendous change and adversity. No one is immune to the threats of disruption, volatility, and hyper competition that exist in this industry. Despite the fickle nature, there are things artists can do to set themselves up for success in the long run. Here are some thoughts on how to weather the storms and come out on top..."
Posted: Nov 11, 2019
Category: Online Presence
cd baby youtube content make money tunecore music streaming services online presence video marketing monetization videos adrev songtrust audiam
**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..."
Posted: Jul 15, 2019
Category: Music Streaming
advertising spotify music streaming services royalties blake morgan billboard
**Guest post written by Tatiana Cirisano, originally featured on Billboard.com.
"Spotify is drawing heat from artists and music execs for an ad campaign that urges listeners to "dance like nobody's paying," a pitch for its free 30-day Spotify Premium trial..."
View Full ArticlePosted: Feb 19, 2019
Category: The Musician Business
merch make money youtube music streaming services licensing sponsorship royalties crowdfunding cover songs cd's session musicians cruise ship entertainment industry sell music teach contests
**Guest post written by Donna Maurer, a contributor on multiple music blogs and lover of creating helpful articles for her fellow musicians and music lovers.
"If you want to be successful as a musician today, you must learn to diversify your income streams. That way, when the live gigs and album sales slow down, you’ll still have money coming in from other areas to keep you going until things pick up...Here are some unique and creative ways to make money when your career hits a lull."
Posted: Feb 11, 2019
Category: Music Streaming
marketing platform marketing spotify playlisting music streaming services pre-save spotify artists app monthly listeners keyboard kraze
**Guest post written by Chris Senner, keyboardist for Vinyl Theatre and founder of Keyboard Kraze.
"Everyone knows that Spotify is one of the most important platforms for musicians in today's day and age. However, most people don't understand why...The Spotify Artists App allows musicians to track their results and see cold hard numbers on what a song that is connecting looks like."
Posted: Dec 10, 2018
Category: Marketing
make money cd baby promotion spotify marketing plan newsletters music streaming services free downloads joshua bloomberg the one 800s phone calls
**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.
"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."
Posted: Oct 29, 2018
Category: Music Streaming
record labels diy promotion spotify music streaming services music album release playlists playlisting playlist push angela predhomme
**Guest post written by Angela Predhomme, a singer-songwriter / music producer of inspiring soulful songs.
"As independent artists releasing music on streaming services, we have one goal: that people come across our music and like it...First, I’ll go over a little background information about music streaming and promotion, and then share the details of my own personal experience..."
View Full ArticlePosted: May 29, 2018
Category: Music Streaming
amazon apple music cd's music streaming services nabster pandora spotify the singer's corner youtube
**Guest post written by Cameron of The Singer's Corner, a great place to learn a new approach to singing, receive tips to make you better, or learn ways to be the best of the best.
"In the present context, business sustainability refers to the overall business model and the decisions taken in the realm of financial and social aspects. Building a sustainable business is all about building a business with a long-term perspective in mind...Before we get into the part whether music streaming businesses are sustainable or not, let us briefly know the story of music streaming services..."
Posted: Sep 11, 2017
Category: Music Streaming
facebook marketing music streaming services musicgoat.com newsletters pay to play prediction spotify
**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.
"Do you think a Spotify payment like .004891 cents per play sucks? Then you are gonna love this…" View Full Article
Posted: Jan 9, 2017
Category: Marketing
artwork aweber blogs call-to-action crowdfunding dozmia mailchimp mailigen marketing music streaming services newsletters playlists press and radio promotion remixes
**Guest post written by Nicholas Rubright of Dozmia.
This is a continuation of last week's post "50 Ways to Promote Your Music and Grow Your Fanbase - Part 1".
View Full ArticlePosted: Aug 17, 2015
Category: The Musician Business
emotion facebook music streaming services musik and film record labels social media songwriting twitter youtube
**Guest post by Stephen Wrench, CEO of Musik and Film.
"I recently had the pleasure of pitching a very talented well produced artist to major labels...They never listened to it [the music] because their social media numbers were not good enough?"
View Full ArticlePosted: Jun 22, 2015
Category: Music Streaming
apple music exposure itunes make money music streaming services royalties spotify takelessons
**Guest post written by Megan Liscomb, originally posted on TakeLessons.com.
"Online streaming is changing the face of the music industry, for artists and fans alike. Recently, Apple announced their entry into the streaming game via their new music streaming service Apple Music, due out June 30.
So what does Apple Music mean for you? Whether you're looking at the service as an artist or as a music fan, here's what Apple Music has to offer..."
View Full ArticlePosted: Oct 27, 2014
Category: Marketing
analytics exposure music streaming services online distribution online presence pandora radio promotion
**Guest post originally featured in the DIY Musician Blog.
"Pandora launches free analytics tools for artists..."
View Full ArticlePosted: Feb 3, 2014
Category: Digital vs. Physical
cd's make money merch music streaming services online distribution repeat customers royalties spotify super fans
**Guest post written by Danny Schmitz, an indy musician, writer, and connoisseur of all things Mexican food.
"I had a conversation via email with a friend from LA, and another friend living in Singapore. All three of us are musicians and frequently talk about the current state of the music industry. We were talking about the streaming music subscription service Spotify..." View Full Article
Posted: Jun 19, 2013
Category: Renman Music & Business
iradio jeff price music streaming services pandora radio promotion siriusxm spotify tunecore youtube
The music industry of the new era has benefitted and suffered at the same time from the accessibility of music making technologies. As it stands, there are so many artists looking to break in and be heard that a lot of artists get lost in the mix. Tune in as we talk to Tunecore founder Jeff Price as he weighs in on all of the music streaming services that have become available to the common artist, and what he feels is the best way to be heard!
View Full Article